What are some tips for successful virtual business networking?

1 Choose the right platform

Not all virtual networking platforms are created equal. Depending on your goals, preferences, and industry, you may want to use different tools and channels to connect with potential contacts. For example, you may use LinkedIn to find and reach out to people who share your interests, expertise, or background. You may use Zoom or Skype to schedule and conduct video calls with them. You may use Slack or WhatsApp to join or create groups and communities related to your niche or topic. You may use Eventbrite or Meetup to discover and attend online events and webinars that are relevant to your field or sector. Choose the platform that suits your needs and style, and learn how to use it effectively.

2 Prepare and practice

Virtual networking requires more preparation and practice than in-person networking, because you have less time and space to make a good impression and establish rapport. Before you attend an online event or initiate a conversation with someone, do some research on the host, the speakers, the attendees, or the person you want to contact. Find out their backgrounds, interests, goals, and challenges. Prepare some questions, comments, or compliments that can spark a dialogue and show your value and curiosity. Practice your elevator pitch, your introduction, and your call to action. Test your equipment, your internet connection, and your environment. Make sure you have a clear, professional, and friendly audio and video quality, and a suitable background and lighting.

3 Be authentic and engaging

One of the biggest challenges of virtual networking is to convey your personality and enthusiasm through a screen. To overcome this, you need to be authentic and engaging in your communication and behavior. Use your real name, photo, and bio on your profile and your email signature. Use a friendly and respectful tone and language in your messages and calls. Smile, nod, and make eye contact when you speak or listen. Use gestures, expressions, and voice modulation to convey your emotions and intentions. Show interest and appreciation for the other person's opinions and stories. Ask open-ended questions, share relevant insights, and offer genuine help or support. Avoid distractions, interruptions, and multitasking. Follow up promptly and politely after the interaction.

4 Build trust and credibility

Another challenge of virtual networking is to build trust and credibility with your contacts, especially if you have never met them in person. To do this, you need to demonstrate your expertise, reliability, and value in your interactions. Share your credentials, achievements, and portfolio on your profile and your website. Provide testimonials, referrals, or endorsements from your previous or current clients, partners, or colleagues. Showcase your skills, knowledge, and experience in your conversations, presentations, or content. Deliver on your promises, meet your deadlines, and exceed expectations. Provide feedback, recommendations, or referrals to your contacts when appropriate. Acknowledge and address any concerns, objections, or issues that may arise.

5 Nurture and expand your network

The final tip for successful virtual networking is to nurture and expand your network over time. Networking is not a one-time event, but a continuous process of building and maintaining relationships. To do this, you need to stay in touch, add value, and seek opportunities with your contacts. Follow up regularly and consistently with your contacts, using different platforms and methods. Share useful information, resources, or opportunities with them. Congratulate them on their achievements, celebrate their milestones, or support their causes. Invite them to join your groups, communities, or events, or introduce them to other relevant people in your network. Ask them for feedback, advice, or referrals, or offer the same to them. Seek collaborations, partnerships, or projects that can benefit both parties.