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What are some tips for delivering impactful research presentations?

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As an investment banker, you may often need to present your research findings and recommendations to clients, colleagues, or other stakeholders. Whether you are pitching a deal, updating a valuation, or sharing market insights, you want to deliver an impactful presentation that engages your audience and conveys your message clearly and convincingly. Here are some tips to help you achieve that goal.

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Mehreen Bhatt
Engr. Adamu Gidado, RCOREN, MNSE

Senior Technical Instructor (Electrical) at Dangote Cement (Academy Section)
Hassan Awada

Associate Managing Director at Kroll | Investment Banking | Private Credit | Private Equity | Venture Capital

1 Know your audience

Before you start preparing your presentation, you need to understand who your audience is, what they care about, and what they expect from you. This will help you tailor your content, tone, and delivery to suit their needs and preferences. For example, if you are presenting to a senior executive, you may want to focus on the key takeaways and implications of your research, rather than the details and methodology. If you are presenting to a technical team, you may want to explain your assumptions and data sources, and provide evidence and examples to support your findings.

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Engr. Adamu Gidado, RCOREN, MNSE

Senior Technical Instructor (Electrical) at Dangote Cement (Academy Section)
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When one knows his audience, he will get prepared well based on their levels and fields. This will help in letting them understand your research result and how they would make impact to them, their organization and/or the field in general.

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Hassan Awada

Associate Managing Director at Kroll | Investment Banking | Private Credit | Private Equity | Venture Capital
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The content, flow and style ultimately depends on the objectives of the presentation. Furthermore, this varies a lot depending on the region and audience. For example, a presentation for a US based client wouldn't be the same style if it was for a Singapore based client. Furthermore, it would differ significantly if it was being presented for mid-level, senior management, technical or commercial teams. Hence, it is important to understand the market and audience in order to deliver a solid and impactful presentation.

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Shantila L.

Healthcare Analytics, Prosci, CRCR
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The key to an impactful presentation is to convey your research in a way that engages and informs your audience effectively. Meaning be passionate, confident and have clear confidence.

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2 Structure your presentation

A well-structured presentation will help you organize your thoughts, guide your audience through your logic, and highlight your main points. When presenting research, it is important to begin with an introduction that provides background and context for the topic, states the objective and scope, and previews the main findings and recommendations. The body of the presentation should present the research methodology, data analysis, results, and insights in a logical and coherent way. Utilizing visuals such as charts, graphs, tables, etc. can help to illustrate data and findings. It is also important to explain how the findings relate to the objective and address any questions or issues that may arise. Finally, a conclusion should summarize the main findings and recommendations while emphasizing their value and relevance for the audience. Additionally, providing a call to action or next steps along with inviting feedback or questions can be beneficial.

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Shefali Malik

Content | Recruitment | Ex-media
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Storytelling is very important to make good presentations. If you're able to convey your ideas in a manner that engages the audience in a natural manner, raising curiosity, the effectiveness of the presentation goes up multifold.

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3 Use clear and concise language

Your presentation should be easy to follow and understand, without unnecessary jargon, acronyms, or technical terms. Use simple and direct language, and avoid long and complex sentences. Use active voice, positive words, and transitions to connect your ideas and arguments. Be consistent and accurate in your terminology, definitions, and data sources. Avoid vague or ambiguous expressions, such as "maybe", "probably", or "somewhat".

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4 Practice and rehearse

One of the best ways to improve your presentation skills is to practice and rehearse your presentation before you deliver it. This will help you refine your content, polish your delivery, and identify any potential issues or gaps. You can practice by yourself, with a colleague, or with a mock audience. Record yourself and watch your performance, or ask for feedback from others. Pay attention to your voice, tone, pace, volume, and body language. Try to sound confident, enthusiastic, and professional. Anticipate possible questions or objections, and prepare your responses.

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5 Engage your audience

Your presentation should be a two-way interaction with your audience, not a one-way communication. To capture their attention, interest, and curiosity, ask questions or polls to stimulate their thinking, use stories, anecdotes, or examples to illustrate your points and relate to their experiences, show empathy, humor, or emotion to connect with their feelings and perspectives, provide handouts, references, or resources for further information or action. Lastly, thank them for their time and attention and acknowledge their contributions.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mehreen Bhatt
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Consider incorporating a storytelling element into your research presentation. Tell a brief, engaging story that relates to your research, connecting with your audience on a personal or emotional level. Stories have a way of capturing people's attention and making complex information more relatable. Let's say your research is about a new medical breakthrough in treating a rare disease. You can begin with a short story about a person who struggled with the disease, their journey, and how the new treatment transformed their life. This personal narrative can serve as a powerful and unique introduction to your research presentation, drawing the audience in and highlighting the real-world impact of your work.

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What are some tips for delivering impactful research presentations?

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1 Know your audience

2 Structure your presentation

3 Use clear and concise language

4 Practice and rehearse

5 Engage your audience

6 Here’s what else to consider

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