What are some strategies for developing a strong personal brand on social media?

As a Life Coach, I focus on speaking to ONE person in my posts, in my videos and my overall messaging. Think about WHO needs to hear what you have to say or read your post and how will it help them? The right people will begin to resonate with you. Keep in mind, you are NOT for everyone, but you are for the ones that relate to you and connect with you.

Every entrepreneur should revisit their Ideal Client Avatar. Most don't know what it entails, and how to use it. There are 11 different sections to an ICA, from pain points, to short-term and long-term results, and everything in-between. Every decision and action from making content, to building offers, should be using the ICA. Additionally, the ICA is a liquid document. You should always be updating it every 6 months through market research. This is because your audience and industry is always changing.

It starts with a consistent 'I', both online and offline, as to what defines me and how I want to be defined as; and then stick to it.

This should ideally be done before investing in paid digital advertising. Having an Ideal Buyer Persona is the key to a successful branding/marketing strategy. Who are you selling to? Is a question that you should be able to answer as a brand. This isn't just limited to paid marketing. This applies to your entire marketing setup. Offer the right content to the wrong audience won't get you anywhere. How can you do this? There are plenty of ways. Online forums, Google search, trends, communities, focus groups, surveys, networking groups, Facebook groups, Twitter spaces, Google Trends and multiple other channels can help you achieve your goals.

Before choosing your niche(s) you really need to understand where you are coming from: who you really are. Not your CV. The real you. The not perfect you and the very unique amd possibly REMARKABLE you. That means you need to get very clear about - you personal (core) values … and define them so they are only yours - your skills - not the one you want, the one you have. - identify your blind spots… so you can decide if they are a real obstacle or not And only then can you look at where you are in your life at that very moment… Then, and only then, can you look at the niche you want to serve. How can you serve other, if you cannot serve you?

Defining your niche will mot make you an authority. It will put you in the right spot… or so you think. Because you need to start, to know and then adapt. No business plan and marketing plan is perfect… you cannot predict the future and what is not in your control

Define your niche by starting with what service, product, expertise or idea you focus on, what problems you solve and what other value you bring people. From there, pinpoint who your ideal client, customer or connection is. Write out their attributes, interests and characteristics. Start with providing value and watch how the right people begin to find you. Remember, you are not for everyone, but the people who resonate with you, you'll establish great rapport with.

I don't think your niche is that relevant to sharing rather to bring solutions. I think it is important to go with your passion rather and life purpose

Defining your niche is a pivotal step in crafting a potent personal brand on social media. Specializing in a specific area allows you to distinguish yourself and cultivate expertise, making it easier for your audience to understand what you offer. A well-defined niche not only attracts a targeted audience interested in your particular expertise or content but also sets you apart from the noise on social platforms. It enables you to tailor your messaging, content, and interactions to cater directly to the needs and interests of your niche audience. This focused approach fosters a sense of authenticity and authority, building trust among followers who seek reliable and valuable information within that niche.

Agree. It’s so important to be your true self and share your voice. Build on relationships and personal brand awareness on social media.

Occasionally, professionals in your area of expertise might start sounding repetitious. Jargon, slang, vernacular, and even popular buzzwords used too often begin to sound phony or hackneyed. In contrast, telling your personal story is one of the best ways to establish your uniqueness and stand out from the din of everyone else's voices. But don't make it up for dramatic or attention-getting purposes. Make sure it is something real and emotional for you as the storyteller. That will indicate it has the potential to stir your readers' emotions. Emotions will keep them engaged and allow them to see that you can be trusted. Because if you tell the truth about yourself, you will tell the truth about the services or products you offer.

Focus on the WHO of your personal brand, as in, be yourself wholeheartedly and unapologetically. Share your journey, skills, struggles, triumphs and successes and watch how people will resonate with you and relate to your path to success. Authenticity is key and builds trust and authority, opposed to playing a character online like most people do. People can see right through that. Just be YOURSELF and be open.

Lead with vulnerability. Too many times people want to showcase that they are an expert without disclosing how they even got there. Everyone wants to know your hero story, they want to know what has made you into the expert you are today. Most importantly people want to feel like they know you, that they can trust you and that they like you before they follow you. Build trust with your audience through transparency, and showing that you know what it's like to take the journey they want to embark on. Build connection and let people feel that you are truly there to support them through what they need. I believe the world wants genuine connection, as we become more disconnected via social media and AI. Use authenticity to stand out.

The no 1 value for any person building a brand. Be Authentic. The right clients will find you. Share authentic stories and content.

What make you remarkable? What make you stand out? Seth Godin calls it the Purple cow. That means you are original, different … not for everyone … and spot on for your niche

Teach people what has helped you and your clients. Sharing knowledge from EXPERIENCE will always be felt more than someone just teaching theories and things they heard or read. Be a walking billboard of what you preach and embody it. Your audience will feel your content.

Prioritize 'humanism'. The Japanese translation for "Value Creation" is 'Soka Gakkai', which can be found in Nichiren Buddhism. The Buddhist philosphy acknowledes every space as a place to create value, no matter the circumstances. Prioritize your individual & unique 'mission' in the workplace & always empower others. Nothing is more valuable than creating human bonds. Building relationships, empowering, and establishing trust amogst your peers is how you win!

Value should be the no2 in sharing content on social media. All content should be value based. Even if it is only a good morning message

Create your own authentic value. There are many people out there doing the same thing you're doing but they are not YOU! Deliver value from your heart and not so much from your head.

I find it can be challenging to create new content so I have found having a posting calendar with topics to follow can be helpful. I also enjoy the reminder to do things like introducing myself in new ways frequently for new connections and to remind those I do more than just offer free tips and advice. It also makes batch creation easier for me.

Consistency is a cornerstone in developing a robust personal brand on social media. It entails presenting a cohesive and uniform image across all platforms, ensuring that your audience knows what to expect from your content, messaging, and visual identity. By maintaining a consistent tone, posting schedule, and overall aesthetic, you establish reliability and build trust with your audience. Consistency reinforces brand recognition, making it easier for followers to remember and engage with your content regularly. It also demonstrates dedication and professionalism. Whether it's the frequency of posts, the style of communication, or the values you promote, a consistent approach strengthens your brand identity.

The atomic habits, the 1% improvement, that you get every day… every week is not a quick cheat… it s what will make you anchor this new practice for good

Consistency is key. The more consistent you are with QUALITY content, the higher level or trust, authority and positioning you have. How you do one thing is how you do everything and people will see that. If you take pride in YOUR content, they'll trust you with their's, their business, their goals, etc. Stay consistent and create content after a workout or any physical activity while your mind is clear and you're in flow state. Content in these moments flows smoothly and people will feel it more than you feeling like you need to force a post.

Consistency should be your personal standard in creating and sharing on building your brand. Make use of different platforms on social media and share constantly on different platforms. It is the a key to your success

Building a strong Personal Brand is more then using specific Fonts, Colours and being Consistent. This is what I experienced through trial and error and how I made it into the Top 15 Coaches of Perth in WA in both 2022 and 2023. Showing up with Authenticity, the right Mindset and Energy. Being Chrystal clear about your Values, your Mission, and your Vision is part of this. It’s not about quantity. It’s about quality and sharp focus and intention.

Your uniqueness What unique perspective do you bring? Think about your intersectional identity: your background, culture, race, ethnicity, gender, sexual orientation, class etc. And ask yourself: How does my identity impact my understanding of the world and business? What can I bring to the table that no one else can? Embrace your superpowers.