What are some strategies for brand strategists to leverage their previous experience in a new career?

To transition from being a brand strategist to a new career, begin by recognizing the talents you've acquired, such as planning and communication. Customize your CV to highlight these talents, network with specialists in the new field, and remain current on industry trends. Continuously learn through courses and certifications and display your accomplishments in a portfolio. Find a mentor for advice, be open to change, and learn the vocabulary of the new industry. Highlight your ability to collaborate with others and consider taking on minor tasks in the new field to develop expertise. In your transition, be patient, cheerful, and persistent.

Brand strategists have many valuable skills that are transferable into other careers. Communication, creativity, research, project management and presentation are skills that will apply in most careers. The key is to identify the skills that are transferable to the new career you are looking to pursue and elaborating on that during an interview process and during your work

Brand strategists can leverage their previous experience by highlighting transferable skills such as market analysis, creative problem-solving, and effective communication. Tailoring their resume to emphasize these skills and showcasing specific accomplishments in their new career can make a compelling case for their suitability. Networking within the industry, gaining relevant certifications, and staying updated on industry trends are also strategic moves.

So many skills we acquire are transferrable from one role to another and often across industries. Consider these parallel skills. Even more important, are the skills learned from one industry or practice area that are foreign to the new area. These kinds of tangential skills often have powerful multiplying effects in the new area. Identifying these as assets can bring a new perspective to common problems.

Regarding leveraging experience, I'd like to think of it as a discontinued cookie flavour. While the unique blend of skills is still delicious, it's just about finding the suitable secret ingredient to be a success story.

Brand strategists can showcase their impact on brand performance and reputation. To highlight your value in a new role, use specific examples and metrics illustrating your contributions to brand strategy and goals. Including case studies, testimonials, and portfolios in your presentation can effectively demonstrate your past work and results, underscoring your potential value to new employers or clients.

If a brand strategist sounds way too difficult to understand and overuses professional jargon, it's not an advantage. But when a professional can explain complicated concepts in simple words, understands the context, and adjusts the speech accordingly, this is a good sign

Brand strategists have a specific language and style that reflects their expertise and industry. However, when you switch to a new career, you may need to adapt your language and style to suit the context and audience. To adapt your language and style, research the terminology, jargon, and tone of your new field and role. You can also use online tools, such as Grammarly or Hemingway, to check and improve your writing and readability.

Utilize your existing network from your brand strategist role to facilitate career transitions. Connect with former colleagues, clients, and partners for referrals and advice. Join online communities and groups relevant to your new career, participating in discussions and events to gain insights and build new connections

Leverage the curiosity and openness inherent in brand strategy to adapt to a new career. Seek feedback and mentorship to identify growth areas. Engage in self-education through online courses, industry books, and podcasts to continuously learn and evolve in your new field.

What makes a strategist strong enough is a set of essential soft skills: - Ability to zoom in and zoom out to look at the problem from various perspectives. - Connecting the dots and understanding reasons and consequences. - Constant seeking of truth and natural curiosity. This allows one to jump into a new business or switch between roles smoothly and bring value elsewhere

Fundamentally, a good brand strategist is a problem solver with an eye for both the long term and the short term. They dig deep. They understand wide. They connect many dots from diverse fields. They are customer problem focussed They go deep into the category. They love brands They know what can help brands grow I could go on. But i think it is easy to see from this short list, that these skills can transfer to most other fields!

I think many people think a brand strategists role is to figure out style and colors (or brand identity)… but many don’t realize that a brand strategy is meant to align the brand to where the business is going. There is a much more strategic business component behind what we do… and without it, people are just focused on making something “look good”. But it needs to look good whilst achieving the goal!