What are some marketing strategies to attract a diverse audience to your sports event?

Para comercializar un evento deportivo a una audiencia específica, no basta con conocer a dicha audiencia, también hay que definir qué producto ofreceremos. Es imprescindible identificar las distintas opciones que el propio evento deportivo ofrece, así como su entorno y formato para lograr el "match" entre la oferta y la demanda. No es lo mismo ofrecer a una audiencia específica una experiencia en un partido de fútbol masculino que en uno femenino. El precio, el horario, el acceso a jugadores/as y la experiencia en general son completamente distintas. Identificado y definido el evento, podremos estudiar en detalle la audiencia a la que nos vamos a dirigir y a partir de ese punto adaptar el producto, el mensaje y el canal.

Segmentación a través del Quién: Buyer Personas, desarrollando perfiles que reflejen los diferentes segmentos de mi público objetivo Segmentación a través del Qué: a través dela propuesta de valor, asegurándome que esa propuesta está alineada con las necesidades y deseos de esos buyer personas Segmentación a través del Cómo: innovando desde el conocimiento del Cliente, a través del los Jobs to be Done, los trabajos o tareas que están tratando de realizar y cómo podemos dise?ar esos productos y servicios que resuelven sus necesidades.

Segmentation du Public : -Identifiez et comprenez les différents segments de public intéressés par le sport. -Adaptez vos stratégies marketing pour répondre aux besoins spécifiques et aux préférences de chaque segment.

First of all, you need to understand what drives different groups to follow the sports event as the actual motivations to participate may come from so many different areas. Once you have properly spotted the different reasons for people to follow sports, you can start communicating from the perspective of their needs and benefits they look for.

Understanding your audience is vital. Consider demographics, interests, behavioural patterns, cultural sensitivity, technological proficiency, and feedback. Identify preferred communication channels, analyze past engagement, and ensure accessibility. Regular updates are crucial as preferences evolve.

Necesitamos crear una marca "consciente", una marca que se encuentre alineada con los valores de nuestro segmento de público, sus formas de hacer, que se encuentre alineada con su forma de pensar y vivir. Para lograr esa identificación debes ser autentico, en tu forma de hacer las cosas, siendo auténtico y sabiendo comunicarlo, de una forma donde la inclusión, la responsabilidad social, la diversidad y la accesibilidad se encuentren realmente presente en todo momento.

Create a diverse brand by showcasing representation, using inclusive language, and ensuring accessible design. Foster workplace inclusivity, engage with diverse communities, and adapt policies. Continuous learning keeps your brand relevant and responsive.

Using multiple channels is an effective way to attract a diverse audience to a sports event. A combination of social media, television and newspaper advertisements, billboards etc can be utilized. Community events, like special matches with players, can also be organized. A good example of attracting a diverse audience to an event is the use of influencer marketing for the inaugural WPL. Collaboration with influencers helped the teams gain more visibility and the content created helped more people to engage with the WPL content.

Hoy día , por el tipo de público, la redes sociales son imprescindibles. La Generación Z es la primera nativa digital, la milenial híbrida y el resto de generaciones anteriores aún siendo analógicas ya están al día en cuanto a redes sociales. Según tu público objetivos utilizarás o le darás mayor prioridad a unas que a otras, pero forma parte imprescindible de nuestro canal de comunicación.

Promotion Multicanal : - Utilisez une variété de canaux de communication, tels que les médias sociaux, la publicité en ligne, la presse et la radio, pour toucher un large public. - Personnalisez le message en fonction du canal pour maximiser l'impact.

Utilize diverse and relevant channels for effective outreach and engagement. Tailor your approach across social media, traditional media, and community events to reach a broader audience.

Estrategias que pueden ser interesantes: - Comunicar y resaltar lo que hace único ese evento - Promociones y descuentos en base a tu público objetivo, lealtad (programas de fidelización), referenciados, convenios y alianzas - Crea experiencias Premium o VIP, únicas, de verdadero valor y memorables - Comunicación: En todas tus comunicaciones y canales, enfatiza el valor que los asistentes obtendrán al participar en tu evento, más allá de la simple asistencia a un evento deportivo. - Inclusión y Accesibilidad: Asegúrate de que tu evento sea siempre accesible e incluyente

Your audience is a group of people that will have something in common: they'll attend a sports event. Nevertheless, their purpose will be completely different from one to another depending on their profiles and needs. Different groups of people such as families, groups of friends, elders, people with special needs, business men and women, agents, couples, etc. will attend the event looking for a unique experience. Offering different and relevant experiences to attract and retain the audience will be key to make their experience as valuable as possible.

Provide value and incentives to attract and retain your audience. Offer relevant content, exclusive perks, or discounts to create a positive and rewarding experience, encouraging continued engagement.

Keep in mind different parts of your audience will have different priorities regarding value and incentives - there won't be a one size fits all option unless you're wanting to offer a significant discount. As both a way to offer value and increase visibility of your event and brand, partner with local organizations where you find segments of your audience. Is there a combination offer? Can you collaborate on a membership perk?

In my experience this has been the most powerful tool. We use a simple social based strategy and tweak as needed with demand. Pre-Sale/ Early Bird - 48-72hour early bird rate driven on socials (IG and LinkedIn primarily), our online Skool community and launch EDM drives to event page with simple structure of: Event title What it’s about Event schedule Presenter info/ bio/ presentation Testimonials CTA General sale - podcast script read on all episodes in the lead up, UGC from the presenters on what the audience will benefit, social stories and grid/feed posts with further information and CTB or CTA Then if needed last chance or scarcity based approach ie x about of tickets left in x amount of time.

Antes, las personas nacían como parte de una comunidad y tenía que encontrar su lugar como individuos. Ahora las personas nacen como individuos y tienen que encontrar su comunidad. Ahí es donde tenemos que ayudarles, a encontrar su comunidad con nosotros, creando ese vínculo y relación más allá de lo tangible.

Actively engage and interact with your audience. Respond to comments, host Q&A sessions, and create polls or surveys. Building a dynamic and two-way communication fosters a sense of connection and involvement.

Qualquer pessoa gosta de receber aten??o, se sentir importante, bem tratada e perceber que participou de forma ativa do ambiente no qual está. Em um evento essa premissa n?o muda, o público que participa gosta de fazer parte do que está acontecendo, n?o só ser espectador, portanto, interagir e integrar o seu público no evento é essencial para ter um bom resultado e fideliza-lo.

Data is king. And tracking all that happens around your sports event, a must. If you know your audience, what's happening before, during and after the event, you will win. PS: It's not only about the data itself. You need to understand it and make it profitable to shape your product and the fans' experience.

Tener una integración tecnológica end to end del cliente nos permite la posibilidad de medir de forma increíble los resultados e impacto que producimos en su viaje del cliente, de una forma que podemos hiperpersonalizar completamente y con indicadores claros que nos van a dar datos importantes de resultados. Luego se encuentra nuestra capacidad de interpretación y forma de conocimiento con éstos los que nos van a proporcionar una mejor toma de decisiones.

Collectez des retours constants du public et adaptez vos stratégies marketing en conséquence. Soyez flexible dans la modification du plan en fonction des réponses et des changements de contexte. Ces stratégies peuvent contribuer à créer un environnement accueillant et attrayant pour un public diversifié lors de votre événement sportif.

You'll need measurement tools that can break down your totals in a relevant way for what you're trying to measure, ideally with multiple information points available. Determine if you're more or less successful with different segments, and evaluate the different ways you're trying to reach them - are there lessons that can be learned? Is it a slow build, or do you need to switch tactics? Result measurement should be ongoing, allowing you to make fluid decisions based on real time information - don't keep doing what doesn't work.

Implementing inclusive marketing campaigns is crucial for attracting a diverse audience to sports events. Leveraging social media platforms, organizers can create content that celebrates diversity and showcases the multicultural aspects of the event. For instance, in promoting an international tennis tournament, organizers can highlight players from various countries, emphasizing the global nature of the competition. Incorporating culturally relevant themes in promotional materials and engaging with diverse influencers can broaden the appeal, ensuring that the event resonates with a wide range of audiences. This approach fosters inclusivity and encourages people from different backgrounds to participate and support the sports event.

Inclusivity has the potential to attract diverse audiences. So, we highlight inclusivity in the campaign, there is a good chance that people will feel connected. We do not even have to go to the extent of addressing granular aspects of inclusivity. There are very basic aspects that are not given importance in the events. So, if we address that and promote them, then it will attract those sections of people who were affected by the absence of these aspects. We can start with as simple as the facility being accessible to all. The infrastructure allows every kind of individual to attend the event. Not just within the premises, but the organizers should ensure there are enough means for the spectators to reach the event venue.

La clave reside: "Los clientes no quieren productos sino las soluciones que éstos representan" - Teece, 2010 Uno de los enfoques clave puede ser a través del Jobs to Be Done, la verdadera propuesta de valor reside en ayudarles a resolver "su problema" y nuestra diferenciación estribaría en el "Cómo": una experiencia personalizada, integrada, única, memorable...)