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What are some of the key SEO metrics that you track and report?

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SEO is not a one-time activity, but a continuous process of optimizing your website and content for search engines and users. To measure the effectiveness of your SEO efforts, you need to track and report some key metrics that reflect your performance, goals, and opportunities. In this article, we will discuss some of the most important SEO metrics that you should monitor and analyze regularly.

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1 Organic traffic

Organic traffic is the number of visitors that come to your website from unpaid search results. It is one of the most obvious indicators of how well your SEO strategy is working, as it shows how visible and relevant your website is for your target keywords and audience. You can use tools like Google Analytics or Google Search Console to track your organic traffic over time, by source, by device, by landing page, and by keyword.

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Umar Riggs

Content Creator | Marketer | Brand Strategist
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It is a crucial SEO metric as it indicates the website's visibility and the effectiveness of its search engine optimization efforts. Higher organic traffic generally means better rankings and increased brand exposure, leading to potential conversions and revenue growth.

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2 Keyword rankings

Keyword rankings are the positions that your website or pages rank for specific keywords or phrases on search engines. They are closely related to organic traffic, as higher rankings usually mean more clicks and visits. However, keyword rankings are not the only factor that influences organic traffic, as search intent, user behavior, and competition also play a role. You can use tools like SEMrush or Ahrefs to track your keyword rankings and compare them with your competitors.

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Umar Riggs

Content Creator | Marketer | Brand Strategist
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Tracking keyword rankings is essential to evaluate the performance of SEO campaigns. Higher rankings for relevant keywords increase visibility, drive more organic traffic, and improve the chances of attracting your target customers.

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3 Click-through rate

Click-through rate (CTR) is the percentage of users who click on your website or page from the search results. It is a measure of how attractive and relevant your title tag and meta description are for your target keywords and audience. A high CTR means that your website or page stands out from the rest and entices users to click on it. You can use Google Search Console to track your CTR for different keywords, pages, and devices.

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4 Bounce rate

Bounce rate is the percentage of users who leave your website or page after viewing only one page. It is a measure of how engaging and satisfying your content and user experience are for your visitors. A high bounce rate means that your website or page does not meet the expectations or needs of your visitors, and they do not explore further or take any action. You can use Google Analytics to track your bounce rate for different pages, sources, and devices.

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Corey Marques

Digital Strategist @ Ignite Digital | PPC Specialist ??
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Bounce rate is a significant factor contributing to the overall user-experience of a website. If a specific page contains a high bounce rate with many visitors, this can be a large red flag showcasing potential functionality problems on a website. For companies with landing pages containing forms and/or purchase buttons, it's important to monitor the bounce rate of these pages.

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5 Conversion rate

Conversion rate is the percentage of users who complete a desired action on your website or page, such as filling out a form, subscribing to a newsletter, or making a purchase. It is a measure of how effective and persuasive your content and user experience are for your visitors. A high conversion rate means that your website or page fulfills the goals and objectives of your SEO strategy, and generates value for your business. You can use Google Analytics or other tools to track your conversion rate for different pages, sources, and devices.

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6 Page speed

Page speed is the time it takes for your website or page to load fully on a browser. It is a measure of how fast and efficient your website or page is for your visitors and search engines. A fast page speed means that your website or page provides a smooth and pleasant user experience, and reduces the chances of users leaving or bouncing. It also affects your SEO performance, as page speed is one of the ranking factors that Google considers. You can use tools like Google PageSpeed Insights or Lighthouse to measure and improve your page speed.

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Umar Riggs

Content Creator | Marketer | Brand Strategist
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This is an essential SEO factor, as search engines prioritize fast-loading websites to enhance user experience. Slow-loading pages can lead to higher bounce rates, lower rankings, and reduced organic traffic. Optimizing page speed through techniques like image compression, minifying code, and leveraging caching mechanisms can significantly improve overall website performance.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Christopher Piteo

Search Engine Marketing Specialist
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I would definitely add user-intent into the SEO metrics we would want to look at to measure the effectiveness of the content on your website. Your website should be built to service how your users are searching for your specific product/service. If users are searching with more of an informational intent, it is imperative that your website and its content reflects that. Consumers are always changing their spending habits and searching habits, it’s a continual process to understand how you can position your brand to fit their need.

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Umar Riggs

Content Creator | Marketer | Brand Strategist
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Alongside the key metrics mentioned above, there are several other important factors to consider in SEO. These include website structure and navigation, mobile-friendliness, site architecture, content quality and relevance, backlink profile, social signals, user engagement metrics (such as time on site and pages per session), and overall website authority. Implementing a comprehensive SEO strategy that encompasses these factors will help improve organic visibility, increase traffic, and drive better results for businesses.

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What are some of the key SEO metrics that you track and report?

1

2

3

4

5

6

7

1 Organic traffic

2 Keyword rankings

3 Click-through rate

4 Bounce rate

5 Conversion rate

6 Page speed

7 Here’s what else to consider

Digital Marketing

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What are some of the key SEO metrics that you track and report?

1

2

3

4

5

6

7

1 Organic traffic

2 Keyword rankings

3 Click-through rate

4 Bounce rate

5 Conversion rate

6 Page speed

7 Here’s what else to consider

Digital Marketing

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