Video is a powerful tool to connect with your volunteers and donors, especially in times when face-to-face interactions are limited. It can help you showcase your impact, share your stories, and inspire action. But how can you use video in innovative ways that stand out from the crowd and engage your audience? Here are some ideas to get you started.
Live video is a great way to create a sense of urgency and excitement, as well as to interact with your viewers in real time. You can use live video to stream your events, host Q&A sessions, interview your beneficiaries or staff, or give behind-the-scenes glimpses of your work. Live video can also help you raise funds by adding donation buttons, links, or calls to action to your broadcast. Platforms like Facebook, Instagram, YouTube, and Zoom offer live video features that you can use for free or at a low cost.
Live video is wonderful for giving events! Just the fact that you can interact in real time with potential donors greatly increases the chance of getting help for your volunteering project! Take the opportunity to interact and discover the real interests of the participants! O vídeo ao vivo é uma maravilha para eventos de doa??o! Só o fato de você poder interagir em tempo real com os potenciais doadores já aumenta e muito a chance de se conseguir uma ajuda ao seu projeto de voluntariado! Aproveite a oportunidade para interagir e descobrir os reais interesses dos participantes!
Interactive video is a type of video that allows your viewers to choose their own path, answer questions, give feedback, or explore different scenarios. It can help you create a more engaging and personalized experience for your volunteers and donors, as well as to collect valuable data and insights. For example, you can use interactive video to create a quiz, a survey, a game, a simulation, or a branching story that relates to your cause. Platforms like H5P, WIREWAX, and Rapt Media offer tools to create interactive videos that you can embed on your website or social media.
360-degree video is a type of video that captures the entire scene around the camera, giving your viewers a more immersive and realistic view of your work. It can help you transport your volunteers and donors to the places and situations where you make a difference, and let them explore the environment from different angles. For example, you can use 360-degree video to show the impact of a disaster, the progress of a project, the challenges of a community, or the beauty of a landscape. Platforms like YouTube, Facebook, and Vimeo support 360-degree videos that you can watch with a VR headset or a smartphone.
Animated video is a type of video that uses graphics, illustrations, or cartoons to convey your message. It can help you simplify complex topics, explain abstract concepts, or add some humor and creativity to your storytelling. For example, you can use animated video to illustrate your mission, vision, or values, to demonstrate how your solution works, to highlight your achievements, or to thank your supporters. Platforms like Powtoon, Animaker, and Moovly offer templates and tools to create animated videos that you can customize to your brand and style.
User-generated video is a type of video that is created by your volunteers, donors, beneficiaries, or partners, rather than by your organization. It can help you build trust, authenticity, and community, as well as to amplify diverse voices and perspectives. For example, you can use user-generated video to collect testimonials, stories, or feedback, to showcase your volunteers' or donors' experiences, to invite your audience to participate in a challenge or a campaign, or to celebrate your milestones or events. Platforms like Flipgrid, VidHug, and Seenit offer ways to collect and curate user-generated videos that you can share on your website or social media.
Video email is a type of email that includes a video as the main or the only content, rather than text or images. It can help you stand out in your volunteers' or donors' inbox, capture their attention, and increase your open and click rates. For example, you can use video email to introduce yourself or your team, to invite your audience to an event or an opportunity, to update them on your work, or to express your gratitude. Platforms like BombBomb, Loom, and Vidyard offer tools to record and send video emails that you can personalize and track.
So this will definitely depend on your audience, but do not shy away from creative ideas. I saw the suggestion of animation, and that's really good style of creativity. But another way that you can do this that might be a little cheaper than animation depending on what route you take with this is puppetry. Fun goofy characters in the form of a puppet is always a captivating and entertaining way to capture your audience and ensure that they hear what you're saying. I've used puppetry in a lot of videos, both for kids ministry but also for communicating with adults who are volunteering. There's so much that you can do with puppets, and for inspiration just watch The Muppet show