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What are some innovative ways to improve alumni relations?

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Alumni relations are vital for higher education institutions, as they can foster loyalty, engagement, advocacy, and support among former students. However, many alumni may feel disconnected from their alma mater, especially in the current context of social distancing and online learning. How can higher education professionals innovate and improve their alumni relations strategies to overcome these challenges and create lasting bonds? Here are some ideas to consider.

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Lamiaa EL Azzazy

Deputy Director of University of London at AASTMT | PhD in Micro-Finance, Higher Education Expert | Lecturer | Career…

1 Personalize your communication

One of the most effective ways to improve alumni relations is to tailor your communication to their preferences, interests, and needs. This means using the right channels, frequency, and tone to reach out to them, as well as segmenting your audience based on their profiles, behaviors, and feedback. You can use data and analytics to understand your alumni better and customize your messages accordingly. For example, you can send personalized newsletters, invitations, surveys, or thank-you notes that reflect their academic background, career stage, location, or involvement.

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Digelson Pazeto de Morais

MBA - Executivo em Lideran?a e Gest?o Organizacional. Administrado... TRABALHANDO FUN??O: ENC. ADMINISTRATIVO.
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Existem momentos na vida, que surgem caminhos, antes nunca percorrido, mas que sonhei um dia o fazer...Assim, eu tive a oportunidade de aprender com grandes guerreiros e guerreiras do Curso Técnico em Agricultura; ali, vi diante dos olhos o prazer de ver verdadeiros heróis e heroínas, que largavam parte de um mundo, para buscar sonhos; sonhos de uma vida melhor...Assim aprendi que tudo que busquei, via em cada olhar, em cada troca de informa??o e fui sendo enchido de conhecimento, onde foi transformando meus passos, e de repente me vi percorrendo um caminho, antes nunca imaginado. Entendi sobre ser Mestre fascinante ao ter alunos brilhante.

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2 Offer value and opportunities

Another way to improve alumni relations is to provide them with value and opportunities that can enhance their personal and professional development. This means offering them access to relevant and quality content, resources, events, and networks that can help them learn new skills, advance their careers, or pursue their passions. For example, you can create online courses, webinars, podcasts, or blogs that showcase your faculty's expertise, research, or insights. You can also organize virtual or hybrid events, such as reunions, workshops, mentorship programs, or networking sessions, that connect your alumni with each other and with industry leaders.

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Digelson Pazeto de Morais

MBA - Executivo em Lideran?a e Gest?o Organizacional. Administrado... TRABALHANDO FUN??O: ENC. ADMINISTRATIVO.
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Bons jovens se preparam para o sucesso. Jovens brilhantes se preparam para as derrotas. Eles sabem que a vida é um contrato de risco e que n?o há caminhos sem acidentes. Bons jovens têm 'sonhos ou disciplina'. Jovens brilhantes têm sonhos e disciplina. Pois sonhos sem disciplina produzem pessoas frustradas, que nunca transformam seus sonhos em realidade, e disciplina sem sonhos produz servos, pessoas que executam ordens, que fazem tudo automaticamente e sem pensar.

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3 Recognize and celebrate your alumni

A third way to improve alumni relations is to recognize and celebrate your alumni's achievements, contributions, and stories. This means expressing your appreciation and gratitude for their support, involvement, and loyalty, as well as highlighting their successes and impact in their fields or communities. For example, you can feature your alumni in your publications, social media, or website, and showcase their testimonials, projects, or awards. You can also create recognition programs, such as alumni awards, honors, or scholarships, that acknowledge their excellence and generosity.

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Digelson Pazeto de Morais

MBA - Executivo em Lideran?a e Gest?o Organizacional. Administrado... TRABALHANDO FUN??O: ENC. ADMINISTRATIVO.
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Augusto Cury escreveu e replico com orgulho: "A grandeza de um ser humano n?o está no quanto ele sabe, mas no quanto ele tem consciência que n?o sabe. O destino n?o é freqüentemente inevitável, mas uma quest?o de escolha. Quem faz escolha, escreve sua própria história, constrói seus próprios caminhos. Os sonhos n?o determinam o lugar onde vocês v?o chegar, mas produzem a for?a necessária para tirá-los do lugar em que vocês est?o. Sonhem com as estrelas para que vocês possam pisar pelo menos na Lua. Sonhem com a Lua para que vocês possam pisar pelo menos nos altos montes. Sonhem com os altos montes para que vocês possam ter dignidade quando atravessarem os vales das perdas e das frustra??es"...

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4 Engage and empower your alumni

A fourth way to improve alumni relations is to engage and empower your alumni to participate and contribute to your institution's mission, vision, and goals. This means creating opportunities and platforms for them to share their opinions, feedback, ideas, or suggestions, as well as to volunteer, donate, or advocate for your institution. For example, you can invite your alumni to join your advisory boards, committees, or councils, and involve them in your strategic planning, decision making, or curriculum development. You can also encourage your alumni to support your fundraising, recruitment, or outreach efforts, and to promote your institution's brand and reputation.

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Lamiaa EL Azzazy

Deputy Director of University of London at AASTMT | PhD in Micro-Finance, Higher Education Expert | Lecturer | Career Coach | Youth Development
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Alumni are your university's ambassadors, forever carrying its name. To empower them, create channels for feedback, ideas, and volunteering. Imagine alumni as faculty, advisors, or guest speakers sharing real-world experience! We encourage this at our institution through alumni talks, where professionals return to inspire students, and annual gatherings that foster networking between Alumni and students.

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5 Innovate and experiment with your alumni relations

A fifth way to improve alumni relations is to innovate and experiment with your alumni relations strategies and practices, and to adapt to the changing needs and expectations of your alumni. This means exploring new technologies, tools, methods, or formats that can enhance your communication, engagement, and value proposition. For example, you can use gamification, storytelling, or interactive media to make your alumni relations more fun, memorable, and meaningful. You can also test and measure the effectiveness of your alumni relations initiatives, and use the feedback and data to improve and optimize them.

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6 Learn and collaborate with other higher education professionals

A sixth way to improve alumni relations is to learn and collaborate with other higher education professionals who share your passion and interest in alumni relations. This means seeking and exchanging best practices, insights, lessons, or resources that can help you improve your skills and competencies in alumni relations. For example, you can join online communities, forums, or groups that focus on alumni relations topics, challenges, or trends. You can also attend or host online or hybrid conferences, workshops, or webinars that feature alumni relations experts, case studies, or research.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some innovative ways to improve alumni relations?

1

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3

4

5

6

7

1 Personalize your communication

2 Offer value and opportunities

3 Recognize and celebrate your alumni

4 Engage and empower your alumni

5 Innovate and experiment with your alumni relations

6 Learn and collaborate with other higher education professionals

7 Here’s what else to consider

Higher Education

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What are some innovative ways to improve alumni relations?

1

2

3

4

5

6

7

1 Personalize your communication

2 Offer value and opportunities

3 Recognize and celebrate your alumni

4 Engage and empower your alumni

5 Innovate and experiment with your alumni relations

6 Learn and collaborate with other higher education professionals

7 Here’s what else to consider

Higher Education

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