What are some examples of successful public affairs campaigns in the past year?

1 COVID-19 Vaccination

One of the most urgent and challenging public affairs campaigns in the past year was the promotion of COVID-19 vaccination. The campaign had to overcome vaccine hesitancy, misinformation, and logistical barriers, while reaching diverse and hard-to-reach audiences. The campaign used a combination of scientific evidence, emotional appeals, social norms, and incentives to persuade people to get vaccinated. Some of the tactics included celebrity endorsements, public service announcements, community partnerships, mobile clinics, and freebies.

2 Black Lives Matter

Another prominent public affairs campaign in the past year was the Black Lives Matter movement, which aimed to raise awareness and demand action against racial injustice and police brutality. The campaign leveraged the power of social media, grassroots organizing, and mass protests to amplify the voices of marginalized groups and put pressure on decision-makers. The campaign also inspired solidarity movements around the world, and influenced corporate, cultural, and political changes.

3 Save the Children

A third example of a successful public affairs campaign in the past year was the Save the Children initiative, which focused on the impact of the pandemic on children's education, health, and safety. The campaign highlighted the risks and challenges faced by millions of children who were out of school, exposed to violence, or deprived of basic services. The campaign also called for urgent action and support from governments, donors, and the public. The campaign used compelling stories, data, and visuals to convey the urgency and the solutions.

4 Plastic Free July

A fourth example of a successful public affairs campaign in the past year was the Plastic Free July campaign, which encouraged people to reduce their plastic consumption and waste. The campaign aimed to raise awareness of the environmental and social problems caused by plastic pollution, and to inspire people to adopt more sustainable habits and choices. The campaign used a positive and participatory approach, inviting people to join a global community, share their tips and experiences, and celebrate their achievements.

5 Vote by Mail

A fifth example of a successful public affairs campaign in the past year was the vote by mail campaign, which promoted the option of voting by mail in the 2020 US presidential election. The campaign had to address the concerns and confusion around the security, reliability, and accessibility of mail-in ballots, especially amid the pandemic and the political polarization. The campaign used clear and consistent messages, educational materials, and reminders to inform and motivate voters to request, complete, and return their ballots on time.

6 Mental Health Awareness

A sixth example of a successful public affairs campaign in the past year was the mental health awareness campaign, which aimed to reduce the stigma and increase the support for people struggling with mental health issues. The campaign recognized the increased stress and anxiety caused by the pandemic and the social isolation, and offered resources and guidance for coping and seeking help. The campaign also featured stories and testimonials from celebrities, influencers, and ordinary people who shared their challenges and recovery journeys.