Many organizations have successfully implemented design thinking into their strategic planning, and seen remarkable results and impact. For example, Airbnb used design thinking to revamp their user experience and brand identity, leading to an increase in bookings and revenue. They conducted research with hosts and guests, created a new logo, website, and app that reflected their values and stories, and launched new features and services. IBM used design thinking to transform their culture and operations to become more customer-centric and innovative. They trained thousands of employees in design thinking, established a network of studios and labs across the world, and applied design thinking to their products and services. UNICEF applied design thinking to address some of the most pressing challenges facing children in developing countries, such as health, education, and protection. They established a global innovation unit, partnered with local communities, governments, and organizations to co-create solutions, prototyped solutions such as mobile apps or wearable devices, and improved the lives of millions of children. Design thinking is an invaluable approach for strategic planning as it helps organizations create solutions that are human-centered, innovative, and impactful. By following the five phases of design thinking - understanding the problem, researching it deeply, ideating solutions, prototyping them quickly, validating them through testing - organizations can benefit from design thinking in their strategic planning and achieve better outcomes.