What are some examples of innovative and successful loyalty programs in different industries and markets?

The best example is Fivestars. The more you spend you receive discounts. It is automated, and simple with a "be-back" shopper ROI of 70%. It increases add-on sales by 10% by quarter. The reason, customers buy additional items to gain more points. It is rewards-based.

The most compelling ways for a loyalty program to support social impact and sustainability are to align with the brand's purpose and reward behaviour that helps customers, which may not necessarily contribute to the brand's bottom line. Walgreen's, for example, supports health and wellness and its program allows members to earn 3% reward for payments on doctor and dentist co-pays, counseling services, gym membership, on veterinary and pet store purchases outside of Walgreens, among many other health and wellness services. Walgreen's is supporting its customers' wellbeing without an incremental boost to its own revenue, but in a way that is consistent with its brand promise.

An example of a program that supported a local cause: Do you love ice cream and animals? ???? If so, you’ll love the loyalty program from Scoop for Paws, a local ice cream shop that supports animal shelters in your area. For every dollar you spend on their delicious frozen treats, you’ll earn a point that you can use to donate to a shelter of your choice. You’ll also get access to exclusive discounts, freebies, and events. “I’ve always been a fan of Scoop for Paws because they have the best flavors and toppings. But when I learned about their loyalty program, I was hooked. I love that I can use my points to support a cause that’s close to my heart. I’ve donated to several shelters and even adopted a dog from one of them.

One thing I found helpful is listen to your customers, they matter! Having great customers that believe in your products & services, is a wonderful asset to any business. Their feedback is very important to our business when we are providing a new product or service. Whatever happen to FREE? please try our new products and tell us, good or bad. Allowing our customers to join in and be a part of our new product or service is very rewarding. It gives them a sense of Wow, I'm special. In return, we always gain more new customers by word of mouth. Not only does it bring in new customers, it brings a trusting relationship.

If you are searching for untapped potential in loyalty programs, don't just ask, "What rewards can members earn?" Instead, ask, "How can members earn rewards?" Companies like Adidas, Bergzeit, and Rip Curl are leading the charge in this regard by allowing their customers to earn points not only through purchases but also by actively living a lifestyle. They do this by integrating the loyalty program with a sports tracker. In adiClub, you can earn points for running or engaging in sports. Rip Curl rewards points for surfing, while Bergzeit awards points for reaching new heights in mountaineering. The goal is to encourage customers to go beyond the buying cycle. After all, true emotional loyalty is built on shared memories.