What are some effective ways to use the commitment and consistency principle to influence others?

2 Use social proof

Another way to use the commitment and consistency principle is to use social proof, which is the tendency of people to follow the behavior or opinions of others, especially if they are similar or influential. By showing that other people have already committed to your idea, product, or service, you can increase the credibility and attractiveness of your offer, and make the other person feel more confident and comfortable to join in. For example, if you want someone to buy your product, you can show them testimonials, ratings, or endorsements from other customers or experts.

3 Create a sense of scarcity

A third way to use the commitment and consistency principle is to create a sense of scarcity, which is the perception that something is rare, valuable, or limited. By implying that your offer is in high demand, low supply, or about to expire, you can trigger a fear of missing out, and make the other person more eager to commit before it is too late. For example, if you want someone to sign up for your course, you can tell them that there are only a few spots left, that the price will go up soon, or that the registration deadline is approaching.

4 Be consistent yourself

A fourth way to use the commitment and consistency principle is to be consistent yourself, which means that you act in ways that are congruent with your words, values, and beliefs. By doing so, you can establish trust, credibility, and authority, and make the other person more receptive and respectful to your messages. For example, if you want someone to follow your advice, you can show them that you have followed it yourself, that you have relevant experience or qualifications, or that you have positive results or outcomes.

5 Give them a reason

A fifth way to use the commitment and consistency principle is to give them a reason, which means that you explain why you are making your request, offer, or suggestion, and how it will benefit them or others. By doing so, you can appeal to their logic, emotions, or values, and make them more motivated and persuaded to agree with you. For example, if you want someone to join your team, you can tell them how they will learn new skills, meet new people, or make a difference.

6 Allow them some freedom

A sixth way to use the commitment and consistency principle is to allow them some freedom, which means that you do not pressure them too much, or make them feel trapped or manipulated. By doing so, you can respect their autonomy, preferences, and opinions, and make them more likely to commit voluntarily and genuinely. For example, if you want someone to change their behavior, you can give them some options, alternatives, or incentives, rather than threats, ultimatums, or punishments.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?