What are some effective ways to test product knowledge retention?

Desenvolver uma maneira de gravar os conteúdos estudados por meio dos resumos e tópicos. Assim, ao elaborar estes "insights", você obrigatoriamente gera no cérebro um processo da informa??o e consequentemente, o conteúdo será absorvido e estará vivo e presente.

To test product knowledge retention effectively, consider using quizzes with multiple-choice, true/false, or short-answer questions covering key features, benefits, and use cases. Role-playing scenarios can assess practical application, while written assignments or presentations allow for in-depth explanations. Utilizing gamified platforms or interactive simulations can engage learners and provide immediate feedback. Additionally, incorporating regular reviews and assessments into training programs helps reinforce learning and identify areas for improvement.

Talvez seja a maneira mais simples (e clássica) de medir o conhecimento do time. Com o suporte eletr?nico, fica ágil e pouco burocrático. Eu usaria como uma “ferramenta de massa” (todo o time), completado por outras ferramentas mais completas.

1) Use quizzes and assessments Using quizzes and assessments are vital for training and growth. It helps to assess the individual and team in product knowledge, retention, as well areas of improvement.

2) Ask open-ended questions Open-ended questions are an effective way to evaluate your sales reps' product knowledge retention. Rather than simply selecting or repeating predefined options, they require your reps to explain, describe, or justify their answers.

Esta é uma das mais clássicas formas de verifica??o. No come?o de minha carreira participei de muitas atividades deste tipo e a grande vantagem é a aplica??o do conhecimento de maneira sistêmica, combinando os benefícios do produto com as técnicas de vendas e o manejo das obje??es. Tudo ao mesmo tempo. Robusto e consistente. Mas é demorado e n?o sei se as gera??es atuais estariam confortáveis com o formato.

The classic "See One Do One Teach One" philosophy which originated for medical school/surgical students is one of the best approaches. This can apply to both new and existing sales professionals, as well as for existing platforms or technologies as well as for new product enhancements etc. Couple this with an annual demo recertification ans or "demo-a-thon" process and it will ensure both your newer or junior sales executives as well as your most seasoned, successful sales execs are all up to date on the latest value props, product features and functionality,etc. But it also allows sales leaders to track baseline performance metrics and allows you to hone-in on each person's gaps or weaknesses.

Create the habit as manager or coach to play spontaneously small conversation games with your team members when meeting them in the office. Hey, explain me….This helps them to not only repeat the product info, but they get used on how reacting on unexpected situations.

Open ended questions are one of the ways to keep the audience engaged during the learning sessions. These questions can be asked during the session or post session.

é uma forma ágil, divertida e flexível. Mas pode ser também superficial, dependendo das varia??es utilizadas. Para evitar esta armadilha, é essencial o uso de indicadores de performance (KPIs) bem detalhados.

Product training should go together with knowledge building on the customers’ challenges. Combining both gives much better perspective and enhances customer centricity in future conversations.

The famous quote from Jerry Mcguire comes to mind here, but instead of "show me the money" it should be "show me the data". As a sales leader you need to be able to consistently track, measure and manage each of your sales team members both individually and collectively by looking at close ratios, sales cycles, closed lost vs closed won, time to sale, forecasting, etc.