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Last updated on 2024年5月16日

What are some effective ways to handle rejection and stay motivated in cold calling?

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Cold calling can be a challenging and rewarding skill for new business generation, but it also comes with a lot of rejection and frustration. How can you cope with the negative feedback and keep your motivation high? Here are some effective ways to handle rejection and stay motivated in cold calling.

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?? Joe Benjamin

Connecting companies with Fractional and Full Time vetted sales talent and consultants
Dan Marsden

Streamline probate property sales for maximum value and efficiency through probate-only auctions.
Phil Neil

8-Figure Exit serial entrepreneur now Managing Director of a $500M VC fund—Committed to Mastering the Entrepreneur's…

1 Acknowledge your emotions

Rejection can trigger a range of emotions, such as anger, sadness, fear, or shame. These are normal and natural responses, and you should not ignore or suppress them. Instead, acknowledge how you feel and accept it as part of the process. You can also use positive affirmations, such as "I am confident and capable" or "I can learn from this experience" to counteract the negative thoughts.

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Phil Neil

8-Figure Exit serial entrepreneur now Managing Director of a $500M VC fund—Committed to Mastering the Entrepreneur's Journey While Winning Father of the Year | Advising Founders on Business Growth and M&A
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When we cold call, we don't know the context in which our prospect is when he picks up the phone. Sometimes, they are struggling, and cast their negative emotion on us. It's very hard to brush them away. We are wired to pick up on these to make sense of the real message behind the words. Yet, cold calling isn't a normal conversation. They can't see us, they don't know us, they sometimes don't even hear our message. We have to remind ourselves that while it's totally normal to be affected emotionally when a prospect is mean to us, it's not about us. It can't be: they don't have enough information on us to cast any valid judgment! Emotionnal stamina is like a muscle. Overtime, we build more confidence and detachment from this kind of thing.

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2 Reframe your perspective

Rejection is not personal, it is just a reflection of the prospect's situation, needs, or preferences. It does not mean that you are a bad salesperson or that your product or service is worthless. Instead of taking it personally, try to reframe it as an opportunity to learn, improve, or move on. You can also use the feedback to refine your pitch, target your audience, or adjust your strategy.

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?? Joe Benjamin

Connecting companies with Fractional and Full Time vetted sales talent and consultants
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Focus on Inputs, Not Outputs. Whenever you're prospecting you can only control your inputs. Focusing on the outputs for something that has a low success rate is an easy way to get frustrated and give up. That's why it's important to focus on your activity. Make more calls, make higher quality calls, and build better lists. Focusing on that will make it easier to handle rejection and stay motivated.

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Dan Marsden

Streamline probate property sales for maximum value and efficiency through probate-only auctions.
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Reframing rejection in cold calling, using a different lens and detaching yourself from the outcome provides opportunity for growth and learning which only makes you better. Stay positive (always) and celebrate small wins; keep motivation high and turn those small setbacks into learning points before inevitable success. Energy is everything.

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3 Set realistic goals and celebrate your wins

Cold calling is a numbers game, and you should not expect to close every deal or get a positive response from every call. Instead, set realistic and measurable goals for yourself, such as how many calls you will make, how many appointments you will book, or how many referrals you will get. Then, track your progress and celebrate your wins, no matter how small. You can also reward yourself with something you enjoy, such as a coffee break, a snack, or a compliment.

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4 Connect with others and seek support

Cold calling can be lonely and isolating, especially if you work from home or remotely. That is why it is important to connect with others who understand your challenges and can offer support, advice, or encouragement. You can join a sales community, a mentorship program, or a peer group, where you can share your experiences, learn from others, and get feedback. You can also reach out to your friends, family, or colleagues, who can provide emotional support and cheer you on.

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5 Take care of yourself and recharge

Cold calling can be physically and mentally exhausting, and it can affect your health and well-being. That is why you should take care of yourself and recharge regularly. You can do this by taking breaks, stretching, breathing, or meditating. You can also engage in activities that make you happy, such as hobbies, sports, or entertainment. You can also practice gratitude, optimism, or humor, to boost your mood and resilience.

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6 Keep learning and improving

Cold calling is a skill that can be learned and improved over time. You should not stop learning and improving, even if you face rejection or failure. You can do this by reading books, blogs, or podcasts on sales, cold calling, or communication. You can also take courses, workshops, or webinars, to learn new techniques, tips, or tools. You can also seek feedback, coaching, or mentoring, to identify your strengths and weaknesses and work on them.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Phil Neil

8-Figure Exit serial entrepreneur now Managing Director of a $500M VC fund—Committed to Mastering the Entrepreneur's Journey While Winning Father of the Year | Advising Founders on Business Growth and M&A
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Reduce the variables. Your goal is to spark business opportunities. Avoid permission based openers. Leave the spotlight on them. You don't need more back and forth.

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What are some effective ways to handle rejection and stay motivated in cold calling?

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1 Acknowledge your emotions

2 Reframe your perspective

3 Set realistic goals and celebrate your wins

4 Connect with others and seek support

5 Take care of yourself and recharge

6 Keep learning and improving

7 Here’s what else to consider

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