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What are some effective ways to engage alumni who are not active on social media?

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Engaging alumni who are not active on social media can be challenging, but not impossible. Alumni are valuable assets for any higher education institution, as they can provide support, feedback, referrals, donations, and advocacy. However, not all alumni are active on social media platforms, such as Facebook, Twitter, LinkedIn, or Instagram. How can you reach out to them and keep them connected to your institution? Here are some effective ways to engage alumni who are not active on social media.

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Stacie Sasaki

Early Career Talent Advocate | Creative Process Innovator
Wafa M. Albaz

Consultant | Trainer | Coach | Human Resources | Change Management | L&D | Career Guidance I Mental Health & Wellness…

1 Personalize your communication

One of the best ways to engage alumni who are not active on social media is to personalize your communication with them. This means using their name, addressing their interests, and acknowledging their achievements. You can also segment your alumni database by criteria such as location, degree, year of graduation, industry, or affinity group, and tailor your messages accordingly. Personalized communication shows that you care about your alumni as individuals, and not just as numbers.

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Stacie Sasaki

Early Career Talent Advocate | Creative Process Innovator
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Yes. Personalizing the communication is so nice when it acknowledges the alums interests and past contributions (i.e. "Thank you for your activity/donation, which has contributed to X.") Maybe the next step in personalization would be to understand how the alumni would like to further their involvement (if at all), and provide options to do so and streamline outreach going forward.

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2 Use multiple channels

Another way to engage alumni who are not active on social media is to use multiple channels to communicate with them. This can include email, phone, text, mail, or even face-to-face meetings. You can also use different formats, such as newsletters, magazines, podcasts, webinars, or videos. Using multiple channels and formats can increase your chances of reaching your alumni and capturing their attention. However, you should also respect their preferences and opt-out requests, and avoid spamming them with too many or irrelevant messages.

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Alicia García Camacho

Especialista en alcanzar los resultados de ventas, a través de la formación de equipos de trabajo de alto desempe?o.
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I think that this is the most important way to connect to them. After that, we need to select 1 or 2 with better results and personalize by group.

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3 Invite them to events

A third way to engage alumni who are not active on social media is to invite them to events that are relevant and meaningful to them. Events can be a great way to reconnect alumni with their peers, faculty, and institution, as well as to showcase your achievements, impact, and opportunities. Events can be online or offline, depending on the situation and availability of your alumni. You can also organize events that are specific to certain alumni groups, such as reunions, networking sessions, career fairs, or workshops.

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Joeli M.

Consultant at Sivaro Investment Consultant
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Using the database to connect with them, would be most appropriate. Sometimes the traditional method used by the locals, could be most effective. Coconut wireless, radio messages and local protocols, may seem ineffective for some, however they are areas, affecting and influencing the students and alumni's social transformative transitions. Even the advertisement on newspaper's and leaflets, may carry messages quickly, then expected.

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4 Ask for their feedback

A fourth way to engage alumni who are not active on social media is to ask for their feedback on various aspects of your institution. Feedback can be a powerful tool to show your alumni that you value their opinions, experiences, and suggestions. You can ask for feedback through surveys, polls, interviews, focus groups, or testimonials. You can also use feedback to improve your programs, services, and initiatives, and to demonstrate your accountability and transparency.

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5 Recognize and reward them

A fifth way to engage alumni who are not active on social media is to recognize and reward them for their contributions and achievements. Recognition and reward can be a great way to motivate your alumni to stay involved and loyal to your institution, as well as to inspire others to follow their example. You can recognize and reward your alumni through awards, certificates, badges, gifts, discounts, or acknowledgments. You can also showcase their stories and successes on your website, newsletter, magazine, or other channels.

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Nádia Leit?o

PhD Researcher | Expert in Career Development, Education, and Social Innovation
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Absolutely! Recognizing and rewarding alumni for their contributions and achievements is an excellent strategy to foster engagement. This what I consider on implementing this approach: Create an alumni hall of fame to recognize and permanently honor exceptional alumni; inviting alumni to be speakers at events is an excellent way to engage them and showcase their experiences and achievements; Showcase success stories to motivate both current students and fellow alumni,Emphasize the impact the alumni have had in their respective fields and how their stories can inspire and educate others, Send personalized thank-you notes expressing gratitude for specific contributions or efforts, Conduct interviews with alumni and share them , among others.

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Lauren D. Merritt-Taylor

Regulatory Analyst at USDA-APHIS | Speaker, Presenter & Story-Teller | Entrepreneur | Writer-Editor | I help individuals & groups improve their communication & leadership skills.
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I think recognition is a strategic way to incentivize alumni and inspire future graduates to remain involved with their college or university. I do not believe this is done effectively though; if it is, it is limited to alumni under a certain age, alumni over a certain age, or well-known/notable alumni. However, there is a wealth of expertise outside of those groups that can be utilized if institutions took time to make alumni feel celebrated or needed (communication involving homecoming/homecoming events and donation inquiries do not count). Panels, social media reels/videos, speaking opportunities, and highlighting different fields on university websites could assist with more involvement.

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6 Build relationships

A sixth way to engage alumni who are not active on social media is to build relationships with them over time. Relationships are the foundation of any successful alumni engagement strategy, and they require trust, respect, and mutual benefit. You can build relationships with your alumni by being responsive, attentive, and supportive, and by providing them with value, such as information, resources, opportunities, or connections. You can also build relationships by fostering a sense of community, belonging, and pride among your alumni.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Wafa M. Albaz

Consultant | Trainer | Coach | Human Resources | Change Management | L&D | Career Guidance I Mental Health & Wellness at work.
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Emphasize the establishment of a profound sense of connection to both the institution and its community. Cultivate an enduring organizational brand that resonates with their experiences, fostering a lasting bond with the alma mater. Encourage alumni to actively contribute to and shape this brand through their ongoing professional journeys.

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What are some effective ways to engage alumni who are not active on social media?

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3

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5

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1 Personalize your communication

2 Use multiple channels

3 Invite them to events

4 Ask for their feedback

5 Recognize and reward them

6 Build relationships

7 Here’s what else to consider

Higher Education

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What are some effective ways to engage alumni who are not active on social media?

1

2

3

4

5

6

7

1 Personalize your communication

2 Use multiple channels

3 Invite them to events

4 Ask for their feedback

5 Recognize and reward them

6 Build relationships

7 Here’s what else to consider

Higher Education

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