What are some effective ways to distribute video content for lead generation?

Lead generation based content doesn't need to accommodate everyone, just the people you're targeting. It's okay to call out a specific music or pop culture reference from an era that might not resonate with anyone outside of your target age demographic. Try different variations and A/B tests to see what describes your audience the best, and then use this information to establish a deeper connection through your video production

Distributing video content strategically boosts lead generation. Utilize social media platforms aligned with your audience, optimizing for each platform's format and audience behavior. Incorporate videos in email campaigns, landing pages, and blog posts to capture leads at various touchpoints. Leveraging SEO with video transcripts, keywords, and engaging thumbnails aids in organic discovery. Collaborate with influencers or industry partners to expand reach. Lastly, use analytics to refine distribution strategies for optimal lead generation.

Understand all you can about your customer. And just as importantly, your customer journey. Knowing who your IV (ideal viewer) is means you can talk to THEM in your content. Understanding the journey they're on, where you want to take them and at what point they're at, will drastically help you make the decisions on when to deploy what content and where! Sounds complicated, but can be a lot simpler when understanding that journey.

"Easier Said than Done" Through utilizing the social media, a platform may work for a certain product of topic which may not work for the other. Do it, test it, analyze and repeat.

Once you narrow down your target audience, keep it simple and lead with value. Value based content should be a goal for everyone because it serves your audience best and will organically nurture relationships better.

Media production tools, like Adobe Premiere Pro, now enable you to utilize AI to automatically generate closed captions, which saves a bunch of time and frees time for more creative applications. While it’s important to be mindful of formats, you often can create a video in standard 16:9 ratio, and platforms such as YouTube have tools to convert them to other formats. You just have to be mindful of your media layout in the original video. This also saves time and solidifies consistency for your audience. One approach I use for my YouTube channels is creating parent videos that can create multiple shorts which typically perform better and direct your audience to your entire channel. Think of them as trailers for your denser material.

Shorts that perform well on YouTube don't always do the best on TikTok. Why? Different platforms have different rules. Raw, straight-to-the-point, unedited videos do best on TikTok, while YouTube LOVES the big, chunky text on shorts. SEO for both platforms is very important. That's why it's good to spend some extra time writing your caption and optimizing the language.

A strategic blend of organic and paid distribution is key for effective video content promotion. Optimize organically by fine tuning SEO elements, incorporating keywords, and fostering social engagement. Simultaneously, allocate a budget for paid distribution, define clear objectives, target specific audiences, refine ads through testing, and rigorously monitor ROI to ensure a comprehensive and impactful outreach strategy.

Lead generation is different in every industry, so finding the perfect mix of video elements to maximize that has to be done through rigorous performance review. This allows you to get better and better over time by replicating and innovating the most successful videos from the previous batch. Doing this with consistent posting over 3-6 months will give you a cookie-cutter layout of what works in your niche, and then the ability to scale much faster with almost guaranteed results.

The best way to pick which platform to distribute your video content on is by asking a simple question: "Where is my target audience 'hanging out'?" It's as simple as that, and requires no further research. If you're a B2B firm you might find better luck on FaceBook or LinkedIn while a B2C firm would flourish on TikTok or Pinterest. Picking the right platform is an essential step to find where the bulk of your target audience is active.

You can always consider using AI tools to create video content quickly, without mistakes or the need for advanced editing skills. It works miracles in some cases!