What are some creative ways to use explainer videos in your marketing strategy?

More and more, video marketing, video content and fictional video are becoming intertwined. You’ve got so much to stand out from and so little time to do it. If you want to catch the attention of the doom scroller, your video has to captivate. Narratives are primeval. We’re hardwired to relate and respond to them emotionally. So your video marketing needs to show someone the story of who they could be with your product or service. Crack that and you’re away! Watch companies are a great example of this. They figured it out years ago: make a product that tells a story, demonstrate that in your marketing and the consumer will integrate that into themselves and want to associate with it. It has nothing to do with telling the time!

Over the years, we've found that tailoring explainer videos to different platforms enhances their effectiveness. On YouTube, we focus on longer, in-depth videos, while on Facebook, we opt for engaging, yet slightly shorter content. For Instagram and TikTok, we create quick, catchy clips perfect for Stories or Reels. We also vary our styles - animated for a playful touch, live-action for a personal connection, whiteboard for clarity, and screencast for tech-centric messages. It’s about choosing the right style and format for each platform, ensuring our message resonates with the specific audience we’re targeting.

Let's face it, the key to capturing today's audience, a mix of millennials and Gen Z, is creativity. It's tempting to stick to familiar editing styles and introductions, but these often fail to engage viewers. Instead, look to current trends on platforms like TikTok for inspiration. Start your videos with dynamic motion, skipping the typical 'millennial pause'. Offer immediate value, addressing the viewer's doubts as if you're an outsider watching. This approach can make a significant difference in how your content resonates with your audience.

Craft impactful explainer videos: - Know your audience, - keep it simple, - maintain visual consistency, - use professional voiceovers, - optimize for mobile, - add interactivity, - prioritize accessibility, - A/B test, - seek feedback, - collaborate with influencers, - emphasize benefits, and ensure scalability.

Une vidéo explicative va permettre de répondre à un objectif de "considération". On part du principe que le prospect ou l'audience conna?t déjà notre marque et qu'elle veut en savoir plus sur le fonctionnement de nos produits ou services. Nous avons donc un peu plus de temps (mais pas trop non plus) pour lui expliquer notre fonctionnement. Je recommande des vidéos de maximum 1min, structurée de la manière suivante : Introduction (10 sec), Problématique (10 sec), Solution (20 sec), Preuve (10 sec), Appel à l'action (10 sec) ????