What are some creative ways to use content marketing for career development in brand strategy?

Blog posts are a great way to present someone your potential: - Create blogs that resonate with you as a professional & be real - Beyond concepts, talk what you do, how & why - Share the background, deep dive, it develops a great perspective & you clarify your thoughts which impacts tangible results - People understand when you write the whole story behind, & also resonate These are just a few of the things that create a huge impact!

According to Content Marketing Institute's 2021 report, 79% of successful content marketers attribute their success to blogging. By sharing insightful content, backed by industry data, you can position yourself as a thought leader. For instance, HubSpot's data shows that businesses with blogs receive 55% more website visitors. Consider Neil Patel, a marketing influencer whose blog attracts millions of monthly visitors. Your blog or newsletter can mirror his success by offering case studies, trend analysis, and best practices, all substantiated with relevant statistics. This approach not only establishes your credibility but also builds a community around your expertise. PS : if you find this advice valuable, please give it a like :D

While career development is the objective, audience value needs to be a central component of content. This means referencing other authoritive voices and sources related to the subject matter, particularly when the angle is not your specific area of expertise within the brand strategy sphere. Although this may seem counter-intuitive to building your own thought leadership profile, it actually contributes to the credibility of your content, which then contributes to your credibility overall.

Créer un blog ou une newsletter sur la stratégie de marque affirme votre expertise. La clé est la régularité des publications et l'interaction avec les lecteurs, ce qui humanise votre marque. Utilisez les critiques pour vous améliorer et analysez les métriques de votre contenu pour affiner votre approche. Promouvoir activement votre travail sur diverses plateformes élargit votre influence et renforce votre crédibilité, tout en vous connectant avec des opportunités et des réseaux précieux dans votre domaine.

I’ve never had to formally apply to a job since 2012 because of my personal content creation. Writing and sharing what I’m working on publicly. Photography, videos, thoughts, and ebook. Started my personal blog, shared what I was creating, spreading the word about events I was attending, what I’ve been learning, etc. Consistently writing and sharing thoughts is a simple way to stay top of mind within your growing network and builds up your writing muscles. Showing up in real life can make a big difference. And people will comment on things you’ve been creating and sharing to your face. Every time you publish creates an opportunity to create or strengthen a relationship with someone. Create more opportunities for yourself.

Always pull back the curtain. WHAT you did is interesting. HOW you did it and WHY you did it is way more interesting. I don't want to just see the end, I want to see the beginning and the middle. What you did shows me what you can produce. The how and why shows me how you THINK. This is what people hire.

The most effective way is to get results. No matter what you do or what mediums you use you have to show effective solutions. Creativity that doesn’t solve a problem is useless.

A game-changer in content marketing for career growth. It's a tangible representation of your expertise and impact. Showcasing your process, methods, and results, like conversion rate increases or revenue growth, can be incredibly persuasive. In fact, studies by the Content Marketing Institute reveal that 90% of B2B buyers find case studies influential. By creating a compelling portfolio, you can differentiate yourself in job applications and interviews. It's your ticket to standing out and landing those coveted opportunities. So, seize this chance to elevate your career, and if you find this advice beneficial, please give it a like to help others unlock their potential too!

What they see is what they are convinced they can get - therefore, create a portfolio that is pleasant to read and includes factual results of a certain work to boost persuasiveness. Think about the overall structure, look and feel, never try to cram as many as you can in a limited space. Otherwise, no matter how great your works are, your readers will get a strong feeling that "this guy is not organized and not too clear about what he/she is doing."

A well-curated portfolio or case study is no longer just an 'add-on' but a fundamental tool for professionals. It speaks volumes about one's ability to bring concepts to life, showcasing not just the end result but the journey and thought process behind it. In essence, it tells your professional story more vividly than any resume could.

Webinars and podcasts offer a platform to share expertise, engage with industry leaders, and broaden your reach. According to a study by GoToWebinar, 73% of marketers find webinars to be a top-tier method for generating quality leads. Hosting guest experts adds credibility and enhances your networking. Consider the success of "Marketing Square" podcast, which reaches thousands of marketers daily. Starting from nothing except a 70€ mic. Embrace this opportunity to stand out in your career. PS : My podcast is here marketingsquare.fr (but it's only French, sorry :D)

Choose Hot Topics: Select trending, relevant topics that your target audience is actively seeking information about. Look for industry gaps, emerging trends, or challenges faced by brand strategists. Addressing these topics will attract a larger audience, establish you as an industry expert, and enhance your credibility. Remember, hosting webinars is an effective content marketing strategy to enhance your career in brand strategy. By delivering valuable insights, fostering engagement, and building relationships, you can position yourself as an industry authority and grow your professional network.

Credibility: By sharing your expertise, you establish your reputation as a reliable authority in the field of branding. Give to receive: By offering valuable information for free, you embody the "give to receive" principle. You create a relationship of trust and gratitude with your audience, which can translate into future collaborations, recommendations, or professional opportunities. Network development: These platforms allow you not only to reach a wider audience but also to connect with other professionals in the field. By generating leads and referrals, you open doors to new career opportunities and collaborations.

In addition to presenting and interviewing, a fundamental principle to accentuate is community building around your niche. When you become a curator for your field, you don’t just share knowledge; you foster engagement and create a dedicated audience. Establishing a community allows for an ongoing dialogue, strengthens your position as a thought leader, and ensures that your content is not just consumed but also interactively discussed. This active involvement magnifies your influence and cements your standing in the niche you've chosen.

Host Informative Webinars and Podcasts Leverage content marketing for career growth by hosting webinars or podcasts centered around brand strategy topics. These can be live or pre-recorded sessions where you share your expertise, experiences, and insights on specific branding issues, challenges, or opportunities. Alternatively, consider adopting an interview format to engage with fellow experts, practitioners, or thought leaders in the field, enriching your knowledge through their valuable perspectives and stories. By hosting these sessions, you'll not only showcase your adept communication and presentation skills but also your fervor and inquisitiveness for brand strategy.

A savvy move for career advancement or lead generation (even a few years after the hype). These in-depth pieces showcase your thought leadership and analytical abilities. Moreover, it can foster valuable connections with authoritative publications and bolster your reputation. As an entrepreneur in marketing, launching an academy like Reachmaker.com/academy was a brilliant way to empower my target audience and solidify my position as an industry expert. Kudos! If you appreciate this advice, please hit the like button. Cheers ??

Here are some creative ideas to make the most of white papers for your career development in brand strategy: Identify Industry Gaps: Identify gaps or challenges in the brand strategy landscape that your white paper can address. Conduct thorough research and analysis to provide unique insights, solutions, or strategies that resonate with your target audience. Filling these industry gaps will position you as a valuable resource and attract attention from potential employers or clients. By leveraging the power of content marketing through white papers, you can establish yourself as a thought leader in brand strategy, attract new career opportunities, and propel your professional growth.

Contribute Guest Posts and White Papers Boost your career through content marketing by contributing guest posts or white papers focused on brand strategy topics. Craft these pieces as comprehensive, research-backed articles delving into specific branding challenges, solutions, trends, or innovations. Alternatively, offer actionable insights, advice, or frameworks that empower your audience to tackle their brand strategy goals effectively. These contributions allow you to showcase your thought leadership, research prowess, and analytical abilities, emphasizing your unique perspectives and value.

Writing for someone else’s audience is a great challenge I think everyone should try doing. It helps you think critically about what you’re writing, who it’s for, and why it matters. Same thing with podcasts. If you host one, try being a guest on other shows. Get on the other side to learn from that experience and how you can apply what you loved or didn’t like about being interviewed so you can improve the experience you create on your show.

Disrupt the Norm: Guest posts and white papers are great. But, what if, instead of writing about best practices, you explored the most common myths in brand strategy? Or showcased a controversial opinion backed by data?

When you participate in a challenge or immerse yourself in a community, you have the opportunity to work on real-world projects or face real-time issues. For instance, let's say you joined a branding challenge where you had to rebrand a struggling local business. You can document the entire journey, from understanding the business's core values to implementing the new brand strategy and measuring the results. Sharing this hands-on experience in your content not only showcases your problem-solving abilities but also sets you apart as someone who's not just theorizing but actually making an impact in the field.

Communities & Challenges are a great double-whammy: 1. You get to create new work for your portfolio, regularly. 2. Put yourself out there to get noticed. 3. Get real-time feedback and support. Challenges also give you the chance to take on projects of varying objectives, keeping it interesting and fun.

Participer à une communauté ou à un défi ne se limite pas à être un membre passif ; c'est une occasion de se démarquer en tant que leader et contributeur actif. En prenant des initiative et en guidant les conversations de manière productive, vous pouvez vous établir comme une figure d'autorité dans le domaine de la stratégie de marque. Cette approche proactive enrichit votre expérience d'apprentissage, renforce également votre réputation professionnelle, vous positionnant pour des opportunités futures. Enfin, être à l'écoute des besoins et des tendances émergentes vous permet d'anticiper les évolutions du marché et d'adapter vos compétences en conséquence.

Engaging in social media conversations can help build your personal brand and expand your network with professionals. This also helps you position yourself as a thought leader in your field.

Engage in Brand Strategy Communities and Challenges For advancing your career through content marketing, consider participating in brand strategy communities or challenges. These can take the form of online or offline groups, forums, platforms, or events where you can connect, interact, and collaborate with fellow brand strategists, enthusiasts, or learners. Whether it's joining an initiative, competition, or an event related to brand strategy, you have opportunities to engage, contribute, and compete in activities, projects, or tasks within the field. These communities and challenges offer avenues for expanding your professional network, acquiring new skills, receiving valuable feedback, and showcasing your talents and potential.

In LinkedIn content marketing for career development in brand strategy: //Share personal insights and experiences. //Create educational content. //Showcase successful case studies. //Write thought leadership articles. //Use video, infographics, and webinars. //Collaborate with experts. //Share career insights and engage with your audience. //Foster connections through Q&A sessions and interactive stories. //Actively engage with comments and discussions. //Express willingness to mentor others.

If you still haven't explored and utilized the power of LinkedIn, you're missing out! The platform is a great way to create and share information (post, article, video, polls, events, etc.), network with industry leaders, and build your content portfolio in brand strategy (and many other skills)!

Most people suck at execution and sticking to it. If you can show up and do the work, you’ll have a greater chance of finding opportunities and success than most. While everyone else is consuming, you should be creating.

One great way to showcase your talent is by reverse-engineering different brand strategies and sharing your opinions and findings with the public. Use images, carousels, or videos to explain different brand strategies. You can do this in a variety of industries and create educational content around it. This way, you can showcase your talent to the market and also provide value to your audience.

Here are some creative ideas to make the most of content marketing for your professional development: Create Engaging Social Media Content: Use social media platforms like LinkedIn, Twitter, or Instagram to share bite-sized content that offers valuable insights into brand strategy. Craft compelling posts, share industry news, or pose thought-provoking questions to foster engagement and build relationships with professionals in the field. Develop Visual Content: In today's digital age, visual content reigns supreme. Create eye-catching infographics, videos, or slideshows that communicate complex brand strategy concepts in a visually appealing way. Visual content makes your expertise more accessible and shareable.