What are some creative ways to showcase your theatre company's brand identity?

1 Use your space

Your theatre space is not just a place to perform, but also a place to express your brand identity. Think of ways to make your space reflect your company's style, theme, or mission. For example, you could decorate the lobby with props, costumes, or artwork from your past or current shows. You could also create interactive installations, such as a photo booth, a trivia game, or a feedback wall, that invite your audience to engage with your brand. You could even transform your space into a immersive environment that sets the mood for your show, such as a haunted house, a circus tent, or a spaceship.

2 Create merchandise

Merchandise is not only a source of income, but also a way to spread your brand identity. You can create merchandise that showcases your company's name, logo, or slogan, such as t-shirts, mugs, or tote bags. You can also create merchandise that relates to your shows, such as scripts, soundtracks, or posters. You can sell your merchandise online, at your theatre, or at events. You can also use your merchandise as incentives, rewards, or giveaways for your supporters, donors, or volunteers.

5 Build a community

Your brand identity is not only about you, but also about your audience. You can showcase your brand identity by building a community of fans, followers, and friends who share your passion for theatre. You can use social media, newsletters, or blogs to communicate with your community and keep them updated on your news, events, and offers. You can also use surveys, polls, or quizzes to get feedback from your community and learn more about their preferences, needs, and expectations. You can also use contests, campaigns, or collaborations to involve your community in your creative process and generate buzz for your brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?