登录查看更多内容

What are some creative ways to approach game localization?

由人工智能和领英社区提供技术支持

Game localization is the process of adapting a game to different languages, cultures, and markets. It can enhance the appeal, accessibility, and profitability of a game, but it can also pose various challenges and costs. How can you approach game localization in a creative way that adds value to your game and respects your target audiences? Here are some tips and examples to inspire you.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Husnain Sohail Sidhu

Software Engineer | Game Developer | AR/VR Developer | Multiplayer Developer | 2D Developer | Hyper Casual Developer |…
Malte Ressin

Associate Professor of Computer Science at the University of West London, PhD, MSc, Dipl.Oz., PgCert, SFHEA
Maxwell Kunze

Level Designer & Community Manager

1 Use humor and wordplay

Humor and wordplay can make your game more engaging and memorable, but they can also be tricky to translate. You can use localization tools and services that specialize in creative writing and cultural adaptation, or you can design your game with humor and wordplay in mind. For example, you can use visual jokes, puns, or references that work across languages, or you can create alternative versions of jokes or dialogues for different regions. You can also involve your players in the localization process by asking them to suggest funny translations or captions.

添加您的观点

Husnain Sohail Sidhu

Software Engineer | Game Developer | AR/VR Developer | Multiplayer Developer | 2D Developer | Hyper Casual Developer | Telegram Bot Developer | Telegram Game/Apps Developer | HTML5/WebGL Developer | Unity
举报内容
Creative localization involves using humor and wordplay to adapt products or services to local cultures, making them more relatable and memorable. This includes catchy product names, funny translations, and localized jokes in advertising, all aimed at connecting with consumers through laughter and cultural understanding.

已翻译

赞
Maxwell Kunze

Level Designer & Community Manager
举报内容
Sometimes It might be good to reword an entire joke just to make it flow better. Even if it gets the same point across and isn't offensive in another language, it might just be difficult to tell or parse, so it can be better to reword it entirely, or change up minor details

已翻译

赞
Harsahib Singh

AI Enthusiast | VR/AR Game Developer | Fin Tech Advocate | Passionate about AGI & ASI | Leadership in Product/Program Management
举报内容
Consider localization early in the development process to allow for adjustments in design and writing. Playtest localized versions with native speakers to identify areas for improvement.

已翻译

赞

2 Explore cultural diversity

Game localization can be an opportunity to explore and celebrate the cultural diversity of your game world and your players. You can research and incorporate elements of the history, folklore, art, music, and customs of your target regions, or you can create your own fictional cultures and languages that reflect your game's themes and genres. You can also use localization to address sensitive or controversial issues, such as politics, religion, or stereotypes, in a respectful and nuanced way. You can consult with local experts, testers, or community members to ensure your game is accurate and appropriate.

添加您的观点

Maxwell Kunze

Level Designer & Community Manager
举报内容
Research is very very important to localization. You'd be surprised how often even the most basic stuff is done wrong. A big one: Do not assume that any font you pick is localized correctly. Some languages read right to left (ie: Arabic), and if you can't read that language, you might not recognize it, and the font might be backwards. Even Triple A game studios have been known to make this mistake, and it's embarrassing

已翻译

赞

3 Experiment with genres and formats

Game localization can also be a way to experiment with different genres and formats that suit your game's style and goals. You can use localization to create variations of your game that appeal to different preferences and expectations of your players. For example, you can change the genre, tone, or perspective of your game's narrative, or you can add or remove features, levels, or modes of your game's gameplay. You can also use localization to adapt your game to different platforms, devices, or media, such as mobile, web, or VR.

添加您的观点

4 Leverage user-generated content

User-generated content (UGC) is any content created by your players, such as mods, maps, skins, or reviews. UGC can enrich your game's content and community, but it can also pose localization challenges, such as quality, consistency, or copyright. You can leverage UGC in a creative way by encouraging and facilitating your players to create and share their own localized content. You can provide them with tools, guidelines, and incentives to translate, edit, or customize your game's content, or you can feature or reward their contributions in your game.

添加您的观点

Flávio Abramo

Data Analyst at Appen Incorporated | Unreal Engine 4, C++, Data Analysis, Systems Analysis
举报内容
Content is the interior of the game, you can call it an "essential" piece. Making people happy with your content is the game's priority, I mean, it could be a matter of competition between other games or companies to please the user so to speak. The user will be able to make their creations within the limits of the game and its rules.

已翻译

赞

5 Learn from other games

One of the best ways to approach game localization creatively is to learn from other games that have done it well. You can study and analyze how other games have localized their content, mechanics, aesthetics, or marketing, and how they have achieved success or faced difficulties in different regions. You can also play and enjoy other games that have been localized from or to your target languages, and discover new ideas, insights, or perspectives that can improve your game.

添加您的观点

Flávio Abramo

Data Analyst at Appen Incorporated | Unreal Engine 4, C++, Data Analysis, Systems Analysis
举报内容
Learn from companies rather than games, you don't want to get stuck analyzing an indie game as it is an ultra crowded market which may not always be recommendable, you have to look at the game company for their work and the content they fill. and how they do it.

已翻译

赞

6 Test and iterate

Finally, game localization is not a one-time or linear process, but a continuous and iterative one. You can approach game localization creatively by testing and iterating your game's localization throughout your game's development and after your game's release. You can use various methods and tools to test your game's localization, such as feedback, analytics, surveys, or localization testing platforms. You can also update and improve your game's localization based on your test results, user reviews, or market trends.

添加您的观点

Flávio Abramo

Data Analyst at Appen Incorporated | Unreal Engine 4, C++, Data Analysis, Systems Analysis
举报内容
While the location has to be covered, it is time to test your hypothesis, how to launch the game from a project to a real game. Advertising marketing will no longer have to do with this as it will be the decision of the public and audience, and focusing in the feedback you will have a second option for what could happen in the future.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Malte Ressin

Associate Professor of Computer Science at the University of West London, PhD, MSc, Dipl.Oz., PgCert, SFHEA
举报内容
Think about infrastructure and technical support early on. In game translation, context is almost anything. This means that you need to share not only the resources with the translator, but also the vision: What emotions to you want to evoke in the player? Then, the translator should be able to see the source material in the game's context, so they should have accesss to prototypes. Further, in an ideal world, it will be easy for the translator to see translated assets directly in the game. This may not always be possible, e.g., when localisation includes graphics, videos or sound files. However, it will drastically improve the quality of UI text, etc.

已翻译

赞

Game Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are some creative ways to approach game localization?

1

2

3

4

5

6

7

1 Use humor and wordplay

2 Explore cultural diversity

3 Experiment with genres and formats

4 Leverage user-generated content

5 Learn from other games

6 Test and iterate

7 Here’s what else to consider

Game Development

给文章评分

感谢您的反馈

更多Game Development相关文章

更多相关阅读内容

What are some creative ways to approach game localization?

1

2

3

4

5

6

7

1 Use humor and wordplay

2 Explore cultural diversity

3 Experiment with genres and formats

4 Leverage user-generated content

5 Learn from other games

6 Test and iterate

7 Here’s what else to consider

Game Development

给文章评分

感谢您的反馈

查看其他技能