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What are some common pitfalls to avoid when writing online content?

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Online content is a powerful tool for business networking, as it can showcase your expertise, build trust, and attract new opportunities. However, creating engaging and effective content is not as easy as it sounds. You need to avoid some common pitfalls that can undermine your credibility, alienate your audience, and waste your time. Here are some tips to help you avoid these pitfalls and write online content that works for you.

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RACHEL SIMON

I help B2B companies close more business by harnessing the power of LinkedIn?? | LinkedIn?? Trainer and Profile Expert…

1 Know your purpose

Before you start writing, you need to have a clear idea of what you want to achieve with your content. Do you want to inform, persuade, entertain, or inspire your audience? Do you want to generate leads, conversions, or referrals? Do you want to build your brand, reputation, or authority? Having a clear purpose will help you craft your message, tone, and call to action. It will also help you measure your results and improve your content strategy.

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2 Know your audience

Another crucial step is to know who you are writing for. Who is your ideal reader or customer? What are their needs, problems, goals, and interests? How do they consume online content? What are their preferences, expectations, and objections? Knowing your audience will help you tailor your content to their language, level, and style. It will also help you provide value, relevance, and solutions that resonate with them.

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3 Write clearly and concisely

One of the biggest challenges of writing online content is to capture and hold the attention of your audience. You only have a few seconds to make a good impression and convince them to read on. Therefore, you need to write clearly and concisely, avoiding jargon, fluff, and ambiguity. Use simple words, short sentences, and active voice. Break up your text into paragraphs, headings, and subheadings. Use bullet points, lists, and images to highlight key points and make your content easy to scan.

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Deanna Russo

Attract The People You Want To Reach, Change The Way You Think About LinkedIn?, It’s About Know, Like and Trust, The Triangle Strategy Helped Me Grow From 400-30,670 and counting, LinkedIn Trainer, Speaker, Author
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Write the way you talk. If you don’t use jargon as you’re explaining your business to a friend or relative then don’t use the jargon as you’re writing content here. Make it scrollable. You only have the reader’s attention for seconds. Make it easy to digest.

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4 Proofread and edit

Nothing can ruin your online content more than spelling, grammar, and punctuation errors. These mistakes can damage your credibility, professionalism, and trustworthiness. They can also confuse, annoy, or distract your audience. Therefore, you need to proofread and edit your content carefully before you publish it. Use tools like Grammarly, Hemingway, or ProWritingAid to check and improve your writing. Read your content aloud, or ask someone else to review it. Make sure your content is accurate, consistent, and error-free.

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RACHEL SIMON

I help B2B companies close more business by harnessing the power of LinkedIn?? | LinkedIn?? Trainer and Profile Expert (100+ written) | Co-Host of Sandy Springs Business Radio | ?? Swiftie
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Online tools are helpful but I prefer the old-fashioned way of proofreading - asking someone to read and provide feedback. I want to know if my (long form) content flows, makes sense, resonates and ultimately serves its purpose. Having a trusted friend, colleague or collaborator provide feedback is a great way to ensure your audience will respond to your content.

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5 Optimize for SEO

Another important aspect of writing online content is to optimize it for search engines. SEO stands for search engine optimization, and it refers to the techniques and practices that help your content rank higher on Google and other search engines. SEO can help you increase your visibility, traffic, and authority online. To optimize your content for SEO, you need to do some keyword research, use relevant and catchy headlines, include meta descriptions and tags, and link to other credible sources.

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RACHEL SIMON

I help B2B companies close more business by harnessing the power of LinkedIn?? | LinkedIn?? Trainer and Profile Expert (100+ written) | Co-Host of Sandy Springs Business Radio | ?? Swiftie
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If you are taking the time to write content for your website blog, it makes sense to optimize your content for SEO as much as possible. My blog's main function is to drive traffic to my website and then to repurpose into smaller pieces of content for LinkedIn. Knowing that right key words and phrases can make a big difference when it comes to search and ranking.

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6 Engage with your audience

Finally, writing online content is not a one-way communication. You need to engage with your audience and encourage them to interact with your content. You can do this by asking questions, inviting feedback, soliciting opinions, or offering incentives. You can also respond to comments, thank them for sharing, or follow up with them. Engaging with your audience will help you build rapport, loyalty, and trust. It will also help you learn from their insights, suggestions, and needs.

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Deanna Russo

Attract The People You Want To Reach, Change The Way You Think About LinkedIn?, It’s About Know, Like and Trust, The Triangle Strategy Helped Me Grow From 400-30,670 and counting, LinkedIn Trainer, Speaker, Author
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The best way to engage your audience is to ASK a question!!! Ask it toward the end of your post. Don’t make it a yes or no question either.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some common pitfalls to avoid when writing online content?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Write clearly and concisely

4 Proofread and edit

5 Optimize for SEO

6 Engage with your audience

7 Here’s what else to consider

Business Networking

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What are some common pitfalls to avoid when writing online content?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Write clearly and concisely

4 Proofread and edit

5 Optimize for SEO

6 Engage with your audience

7 Here’s what else to consider

Business Networking

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