What are some common mistakes to avoid when managing a brand crisis?
A brand crisis is a situation that threatens the reputation, credibility, or profitability of a company or its products. It can be caused by internal factors, such as product defects, scandals, or lawsuits, or external factors, such as negative media coverage, customer complaints, or social media backlash. How a company responds to a brand crisis can make or break its future success. In this article, we will look at some common mistakes to avoid when managing a brand crisis and how to handle them effectively.