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What are some common demo technical issues and how can you prevent them?

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A product demo is a great way to showcase your solution and persuade potential customers to buy. But what if something goes wrong with the technology during the presentation? How can you avoid or overcome common demo technical issues and deliver a smooth and impressive demo? In this article, we'll share some tips and best practices to help you prepare for and handle demo technical issues like a pro.

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Harvinder Singh

???265 X Linkedin Top Voice ???|| Generative AI || Influencing others Voice || Business Transformation || Helping…
Doug Thompson

Professional Speaker | Emcee | 3x International Bestselling Co-Author | Expert in Sales & Storytelling | ex-Microsoft
Federico Calvette Soderguit

Solutions Engineer Ssr at Prometeo OpenBanking | Fintech

1 Test your equipment

Before you start your demo, make sure you test your equipment and software thoroughly. Check your internet connection, audio and video quality, screen sharing, and any other tools or features you plan to use. If possible, do a dry run with a colleague or a friend and get feedback on your setup and performance. You can also record your demo and watch it later to spot any glitches or areas for improvement.

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William Groshong

EMEA Account Executive @ BambooHR || Luthier
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If using video chat, be sure to set aside a few minutes before your demo to turn your video on and make sure that your appearance and your surroundings are in line with company standards and conducive to a professional sales environment.

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Mark Bossin

Sales Manager @ Exigo IL | Sales process planning, Market analysis and Customer relations. Background semiconductor manufacturing mechatronics and optics.
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What I have learnt, you have 2 goals for a successful sales demo: 1. No nasty surprises, no delays or glitches. 2. The result should be a surprisingly good answer to the customer's needs. Now, the key to achieving this is self-confidence and a lot of training. You should be prepared for all questions, delays and possible malfunctions. Also, you should know needs of you customer better then him, this should be you focus on sales demo.

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Shweta Rao A

Product Manager | Product Success Through Deep Dives and Data-Driven Insights
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For days when you do not have much time to prepare for a demo (we all have our bad days!), what I call a "demo drive" really, really helps! It's a folder on the cloud that I constantly update with key demo videos and updates my product team shares. Struggling with a bad internet connection or woke up with a nasty cold? No problem! Fire up a deck with all your resources from the demo drive and share it with your client as a pre-read. Now, you've saved the day! :)

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2 Have a backup plan

Even if you test your equipment, you can't always predict or prevent technical issues from happening during your demo. That's why you should always have a backup plan in case something goes wrong. For example, you can have a second device ready to switch to if your main one fails, or a pre-recorded video of your demo that you can play if your live demo doesn't work. You can also have a PDF or a slide deck of your demo that you can email to your audience if you lose connection or screen sharing.

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Doug Thompson

Professional Speaker | Emcee | 3x International Bestselling Co-Author | Expert in Sales & Storytelling | ex-Microsoft
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Actually practice this back up plan so that when it happens you are less panicked and take it in stride. Almost like you planned it.

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Federico Calvette Soderguit

Solutions Engineer Ssr at Prometeo OpenBanking | Fintech
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It is essential to have a service backup and a premeditated speech in case an error occurs during the demonstration. In addition, it is essential to test our demos before the meeting, to validate the correct functioning of our product.

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Serikzhan Ramazanov

AI/ML Senior Product Expert, Product Expert
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You need to have several, not just one, backup devices ready. And prep some jokes ready to fill the time while you change devices

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3 Communicate with your audience

One of the most important things to do when you face a demo technical issue is to communicate with your audience. Don't panic or pretend that nothing is wrong. Instead, acknowledge the issue, apologize for the inconvenience, and explain what you are doing to fix it. Keep your audience updated on your progress and let them know how long it will take to resume the demo. You can also use this time to engage your audience with questions, polls, or stories to keep them interested and involved.

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Wanda Kalbach

Operations & Delivery Leader | Attraction & Tour Operator Technology | Operational Scalability | GenAI Strategy & Compliance
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Technical issues are annoying at best and embarrassing at worst, especially if your product is the problem. Be upfront about the situation, but also don't give more information than what's needed to keep the discussion moving. It's best to plan ahead so you don't need to ad-lib and troubleshoot at the same time. Working as a team is especially helpful in this situation. One person can take the lead and keep the conversation going while the other works to resolve the problem.

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4 Be flexible and adaptable

Sometimes, you may encounter a demo technical issue that you can't fix or that requires a lot of time to resolve. In these situations, you need to be flexible and adaptable and adjust your demo accordingly. For example, you can skip or shorten some parts of your demo that are not essential or relevant, or focus on the features or benefits that your audience is most interested in. You can also ask your audience for their preferences or feedback and tailor your demo to their needs and expectations.

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5 Follow up and follow through

After you finish your demo, don't forget to follow up and follow through with your audience. Thank them for their patience and attention, and ask them for their questions, comments, or concerns. You can also send them a recap of your demo, along with any additional resources, links, or offers that you promised during the presentation. If you had any major demo technical issues that affected your demo quality or duration, you can also offer to schedule another demo or a free trial to make up for it.

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Harvinder Singh

???265 X Linkedin Top Voice ???|| Generative AI || Influencing others Voice || Business Transformation || Helping Client's to Grow their Business ?? || DM For Promotion ?? ||
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1. Thank the audience and ask for feedback. 2. Recap the demo and provide additional resources. 3. Offer a free trial or another demo if needed. 4. Share a pre-recorded video of the demo. 5. Use customer testimonials to reinforce value. For example, after a demo where the internet failed, I sent a pre-recorded video and a handout, and the prospect was so impressed they signed up for a free trial.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sargam Odich

Presales Solutions Consultant at Aligne | #IAmRemarkable Facilitator | Data & AI | B2B SAAS | GRC | Tech Sales
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Most demonstrations that I have done or been a part of, have involved some sort of technical problem. You could lose connection or the product/system you were demonstrating could go down or the system behavior/response wasn't as expected. When you do encounter these, you should feel free to take a pause, accept that it has happened and try to stay calm. In order for you to think on your feet or exercise your backup plan, you need to be calm. Engage the audience in a way that you are most comfortable with. While it does feel uneasy, these experiences teach you more than the demonstrations that go smoothly.

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Serikzhan Ramazanov

AI/ML Senior Product Expert, Product Expert
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Always have a demo video of the product downloaded and ready to be presented in case all your equipment and network fails on you.

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What are some common demo technical issues and how can you prevent them?

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1 Test your equipment

2 Have a backup plan

3 Communicate with your audience

4 Be flexible and adaptable

5 Follow up and follow through

6 Here’s what else to consider

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