What are some of the best practices and tools for managing your personal brand reputation online?

okay sounds like a good idea. I do this sometimes with just Google, but didn’t know about the other applications. It’s been about damage control with me in the past. But am learning if someone believes - just be yourself. It’s a lot less work. Mike.. so you guys do pay attention to me.

Managing your personal brand reputation online is like tending to a garden in the public eye. Your posts are the seeds you sow - make sure they're rooted in your core values. Social listening tools are your garden shears, helping you trim any budding issues before they grow into thorny problems. Engagement tools are your watering cans, nurturing relationships with your followers. And Google Alerts, well, they're your scarecrow, giving you a heads up when someone mentions your name in the digital neighborhood. Keep your garden flourishing with authenticity, responsiveness, and consistency. After all, you reap what you sow!

This professional networking platform is excellent for showcasing your skills, connecting with industry professionals, and sharing thought leadership content.

Ask yourself 3 questions to identify your brand identity: 1. What do I do? 2. Why do I do it? 3. And why should you care? Once you've determined what your brand is, what is your goal? A new job? New clients? Sharing your wisdom? Your brand strategy will begin to form around that. Determining your target audience, what value can you provide to them, how to "edutain" that demographic with your content, planning and frequency of content, measuring your growth.

I gave up on this. I feel like in this city I’m not supposed to have a career. Play your part, even if you don’t like it and survive. I notice friends want to be nice on how they view me or I don’t believe them. But they agree I probably have no future here. Been going on since 2009. But by staying, developed a rep here. Good some years and improvement in others. And until I get along - actually that might not be true anymore. But forgive for the 13th time. Some years I really just want to slit my wrists but the great ohip medical system is an amazing system and resource.

My clients often get stuck with how they are unique from others in their industry who offer the same service. One way to figure out your personal brand is to sit down with five people who know you personally, and five people who know you from your business. And you want to ask them "What is your unfiltered perspective of how you see me and how you believe I come across other people?" Their answer will tell you what personal brand you've created so far. The way that you've created that personal brand is through the impressions that you've given off. Those impressions are unique. You already have a personal brand, now you just have to modify it if you wanted to be different than the one you've already created.

Your personal brand exists at the intersection of what makes you unique, your expertise, your experience, and your personality. All these different pieces are important to crafting a content strategy that reflects your inner YOU, and that also supports your growth goals. As yourself: 1. What topics do I feel the most knowledgeable? 2. What am I passionate about? 3. What about my story might resonate with my target audience? 4. What are the highs and lows of my personal journey? This is a great exercise to get your topic brainstorming going.

Share content that takes the reader through the journey and positions you as the expert. Start out by laying out the challenge - and then walk your reader through the steps showcasing how you dealt with the challenge and reached your desired success.

I do this. I don’t think my content holds any monetary value. But it’s free advice and experience. If someone can relate, they do and takes whatever applies to them.

Some of the best content for you to create is based upon how you'd respond to topics that you see other people have posted about or even news stories or hot topics that relate to your industry and your and products or services. You want to talk about what people are already talking about. It makes it easier for you to talk about it and invite people into that conversation since it's a conversation they're already having. And when someone posts about a topic that you have thoughts on, compile your thoughts and share them!

Building a social network is key. Without an engaged network your social content wont gain traction. How to build? Look for those passionate about the same things as you. And connect. Look for those interested in your industry. And connect. Look for those who comment on your competitor's content. And connect with them. You want to build up your own personal community with like-minded people who will be interested in your content - and engage with your posts. But - most importantly, don't be self centered. When looking to connect with other, like-minded people - make sure to engage on THEIR content as well.... you'll be surprised how much will automatically shower back in your direction. Try it!

Monitor your personal brand online by purchasing a social listening tool. It's the easiest way to get the job done, but if you don't have a budget, these are a few options. Use tools like Google Alerts to send you an email when your name or name/industry is mentioned in the media. Google your name often to know who and where your personal brand is being shared. Don't forget about social media channels i.e. LinkedIn and Reddit that could use your name in threads. Make it a routine to filter through these channels searching for your name

Some of my thoughts - Choose your platform of choice - can be one or multiple ones - Linkedin, Twitter, Instagram. - Choose your voice and area of expertise - define who you are, what you offer - Create helpful and engaging content - Be honest with your opinions. Share insights and stories. Provide value to your audience. Establish yourself as a thought leader in your field. - Market yourself and your skills - Showcase your expertise, achievements, and values through your online presence. Highlight your USP. Follow the differentiation strategy ??. - Be active and pursue a a positive online reputation - Monitor response and feedback. Review feedback. Read and be in sync of trends. Engage with other influencers to build your reputation.

Be genuine - but also careful with how you engage across social media. Future employers will be checking you out - along with business prospects and associates. Always be polite, friendly - and stay away from arguing politics or anything controversial.