What are some best practices for following up with leads via email, phone, or social media?

Follow-ups should be short with a bullseye targeted content, and shouldn't be more than two or three sentences. Maintain a touchpoint schedule on your CRM for email follow-ups. Try to gather more information from their LinkedIn profile and send a custom email for better connectivity.

Emails in general are a great way to build relationships. So be polite, be concise and give the receiver of your email a good structure and overview of what you want to say or make them to do. Delete all that's not necessary like a lot of fill-words. They just blow up the email. Use icons in your subject to grab attention and always let the prospective think about you by just looking at their emails.

Maintain an organized and consistent follow-up schedule based on lead behavior, ensuring timely responses within 24 hours of initial contact. Incorporate whitespace, bullet points, and headings for easy readability. Leverage CRM or email marketing software to automate campaigns and track performance metrics, allowing for continuous testing and optimization of content, timing, and frequency.

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Email:Pros: Allows for detailed information and easy documentation of communication. You can also personalize content and automate follow-ups.Best Practices: Craft clear, concise, and compelling subject lines. Personalize the message, keep it relevant, and include a clear call to action. Avoid sending too many follow-ups to prevent coming off as spammy.

In an era of texting, could a phone call feel too invasive? The intimacy of a phone call is undeniable, but in a digital-first world, it might be perceived as too forward or intrusive, particularly for initial follow-ups. Might a softer approach, such as an initial SMS or voice message, warm leads up to a direct conversation?

Als Growth Manager bei unserer Social Media Agentur habe ich festgestellt, dass die telefonische Nachverfolgung von Leads entscheidend ist. Nachdem potenzielle Kunden Interesse an unserer Unterstützung bei der Erstellung von nutzergenerierten Inhalten gezeigt haben, ist es wichtig, telefonisch Kontakt aufzunehmen, um ihre Anforderungen zu kl?ren, sie zu beraten und ihnen konkrete Beispiele unserer erfolgreichen Arbeit zu pr?sentieren. Durch diese Gespr?che konnten wir Bedenken ausr?umen, ma?geschneiderte Angebote unterbreiten und letztendlich Vertrauen aufbauen. Dieser pers?nliche Ansatz hat es uns erm?glicht, tiefergehende Beziehungen zu potenziellen Kunden aufzubauen und letztendlich unsere Conversion-Rate zu verbessern.

Call the prospect based on their time zone, availability, and preference. Phone follow-ups are very crucial and have to be done on time as per the prospect's request (Also, follow up multiple times until you get that connect). Try to ask relevant questions, so you make your prospect talk more about their pain-points. (Active Listening) Build rapport with the prospect and keep the lead warm until you close the deal :)

Phone calls seem annoying to many people, on the other hand it's a great way to build a relationship because you can not be ignored when you are on the phone speaking. But always make sure you are not annoying. Ask directly: "Do you have 2 minutes? If it's not relevant we can end the call anytime." Make sure he or she is saying "yes" to spending some time with you. At phone calls you can dig deeper into the objections and eliminate them on the go. I always recommend a mixture of emails / social channels and video calls or phone to create deep relationships with customers.

I like to think about this process as a baseball line-up. I want my best, most reliable players in the front. That doesn’t mean the players in the back can’t produce hits or even a home-run, but for me I want to come out strong. In my case, that’s starting with a phone call if possible. I like the connection. If I leave a voicemail, I send an immediate “sorry I missed you”. I find it creates the most consistent responses.

Well, social media follow-up (LinkedIn) is an effective way to actively engage with your ideal customers easily. Once you reach them by phone or email parallelly send a connection request and follow their profile on LinkedIn, send them direct messages shortly as per your need or explaining your services, etc. In this way, you can connect with them easily through their posts, achievements, work anniversaries, etc. which helps you to reach them more concisely with your content, knowing your prospect's interest, and sending them customized messages like congratulating, wishing them on their birthdays, etc.

Als Growth Manager bei unserer Social Media Agentur habe ich festgestellt, dass das Follow-up über Social Media mit potenziellen Kunden ?u?erst wirksam ist. Nachdem wir telefonischen Erstkontakt hatten, konnten wir über soziale Medien weiterhin pr?sent bleiben, indem wir relevante Inhalte teilen und sie über unsere aktuellen Projekte informieren. Durch gezieltes Engagement in Form von Kommentaren, Likes und Direktnachrichten konnten wir das Interesse aufrechterhalten und einen pers?nlichen Bezug herstellen. Diese Strategie hat es uns erm?glicht, die Conversion-Rate zu verbessern und langfristige Kundenbeziehungen aufzubauen.

Is the casual nature of social media diluting professional messages? Social media offers a unique way to engage, but there's a fine line between friendly follow-up and compromising professional boundaries. Could this relaxed medium be leading to less formal interactions that might not always serve the sales process well?

Social Media:Pros: Offers an informal platform to engage with leads, build relationships, and respond to inquiries in a more relaxed manner.Best Practices: Be professional and respectful. Use social media to share valuable content and interact with leads. Avoid being too promotional and focus on providing value.

Keep it casual! I had the best opportunities when I was myself and really tried to help my prospectives. If people feel supported they are much more open to what you have to offer and it feels more harmonic than hard selling which doesn't work anyways in these days. So also if you follow up always think about how you can help them and you will create unique partnerships that sell for themselves.

Personal Visits:Pros: Highly personalized and demonstrates commitment. Useful for high-value leads or complex sales.Best Practices: Schedule appointments in advance, prepare thoroughly for the meeting, and follow up with a thank-you note or summary email.