What are some best practices for developing a content strategy framework?

Success points of a winning plan are : content aligned to customer journey's 3 major stages - Problem awareness, Solution awareness, Brand awareness and each then linked to conversion triggers. The production: each content bucket need to be researched and filtered for two types 1) to beat the algorithms. 2) For human consumption with story arc. The form factor comes next. Based on the media context and chanel nativity experiment and chose from audio, video, text, image. Once published accelerate it through paid. Putting the content drip on paid booster to acquire and convert makes the funnel come alive. Try. The bottomline is to be helpful and fence your path to distinct value. Stay consistent. And win, faster.

Start with deep insights, uncovering a deep insight about your customer's goals or challenges that has not been recognised before is the best way to differentiate. I love to use a customer journey to build out a comms framework, rather than traditional 'message houses', which I see alot in my industry (Pharma, biotech, devices). Using a customer journey you can focus on: I understand you Here is a problem you need solving Here's how it can be solved Here's the evidence Here's the answers to your objections Here's where it's worked for others Here's how we'll support you with ongoing steps You can also use this method to produce a framework for existing customers, where you want to expand their use of the product/service

When creating a content strategy framework, a key practice is to begin with your why. Understand and define the reasons behind your content creation. Figure out the big goals you want to achieve and how your content fits into them. By having a clear purpose, you set the direction for your strategy. This helps align your content with your brand, target audience, and overall business goals. Starting with your why ensures that every piece of content has a specific purpose, making it an important part of your overall content strategy framework.

A big mistake people make when they’re thinking about their why: they confuse content they are interested in reading with the content they should write. What happens is they end up writing about a wide range of topics. As a result, they struggle to build an audience. Readers like to follow writers for topics they are interested in. So it’s easy for them when a writer only covers 1 or 2 topics to know if they are interested in the writing. Otherwise there is a lot of noise they aren’t interested in. When reflecting on your why: try to focus on a single why. Even if more than one thing makes sense to you. Pick the one you are most passionate about, has the most demand, and you feel like you’re making a difference you can be proud of.

Your "why" creates a content vision, and your content vision becomes a beacon, casting a forward-looking perspective on the impact you aim to achieve. It's about envisioning the transformation your content can bring to your audience and the broader world. On the other hand, the content mission grounds your strategy in specificity. It defines the type of content, its topics, and the intended audience.

Knowing your "who" refers to understanding and defining your target audience. To achieve this, start by conducting thorough research on your audience's demographics, behavior, needs, and preferences. You can use tools like Google Analytics, social media insights, surveys, and customer feedback to gather relevant data. Creating detailed buyer personas representing different segments of your audience can also provide valuable insights into their motivations and pain points. Furthermore, monitoring online conversations related to your industry or product using social listening tools can help in gaining a deeper understanding of your audience's interests and concerns.

Understanding your target audience, through the creation of buyer personas, is crucial for crafting personalized and relevant content that resonates, guides through the buyer's journey, and ensures effective communication.

A la hora de conocer a nuestro público objetivo, no debemos limitarnos a definir cuestiones como su posición geográfica, edad o sexo. También es importante ahondar en su parte psicológica, puesto que de esta forma podremos entender sus necesidades y tendremos la posibilidad de adelantarnos a ellas. Para esta tarea resultan de especial utilidad los mapas de empatía, los cuales se preocupan de definir la personalidad de ese posible cliente.

Being clear on your target audience and your stakeholders allows you to map their journey and their pain points. To deliver real value you need to connect with your target audience to see if the gaps or pain points you see are gaps or pain points that they actually experience. To do that you need to gather strong insights and continue to re-affirm if you are on track to close the gap.

Conhecer a persona profundamente é fundamental na cria??o de bons conteúdos. Procuro entender suas dores, o que a persona lê, assiste, quem a persona segue no Linkedin pode ser um bom come?o. Já cheguei até a participar de eventos específicos para a persona para tentar entendê-la ainda mais a fundo e penetrar no seu mundo!

This is the part where I recommend doing a 2-part content process that starts with a StoryBrand Content Messaging Strategy Session to clarify your marketing & sales messages in a way that makes your customer the Hero, and you the trusted Guide they want to buy from. After you have a playbook of the words to use to hook your customer, you then need to map out what you'll talk about the rest of the year by identifying 3 storytelling pillars. The pillars are identified from a mix of the StoryBrand session + business focus areas + empathy + data. I refer to this as my FED Method. That gives you a smart strategic foundation everything else builds off of.

Now that you know why you're creating content and who you're creating it for, you can start to think about what type of content you're going to create. What topics will you cover? What formats will you use? Will you create blog posts, videos, infographics, or something else?

What content do you need? I have curated a checklist that I usually use to determine what content I need: - What is working in the current content? vs. What’s not working? - What can be enhanced? vs. What needs to be thrown away? - What content type we can tap into? - What formats are available (based on trends, market preference, best practices …) - What are our content pillars? - What are our key messages? - What holidays are relevant tonour audience? The list of What(s) can go on forever, but this is a good starting point!

He visto marcas y emprendedores crean contenido basado en sus creencias solamente, sin conocer realmente a su audiencia. La clave está en entender a fondo quiénes son. Conocer sus deseos, dolores y necesidades. Al definir la esencia del proyecto y responder a las 5W, se logra conectar desde la emoción con la audiencia y crear contenido relevante y atractivo. Esta trabajo previo marca la diferencia, los proyectos que conocen a su audiencia logran resultados esperados, posicionándose en la mente del consumidor y alcanzando sus metas.

Uma outra dica que posso deixar é de você estudar outras marcas que também est?o atuando no seu segmento. O trabalho delas te ajudará a ver uma outra perspectiva de entrega, tipos de conteúdo que funcionam ou n?o, é muito válido somar com a análise da própria marca.

The "how" is where a lot of content marketers are getting tangled up. That's because running an effective program often requires more content than a team can produce. That's why efficiency is so important. Create your destination asset first: the one that goes the deepest, adds the most value, and serves as the offer in your next campaign. Then examine it for topics that will form the foundation for lighter pieces that will get people engaged and leave them wanting more. By starting at the end of the journey, the beginning gets a whole lot easier.

A large or seasoned marketing person can create, but this is also where AI tools come in to play. Even the most organized content creation system is useless if the execution lacks consistency or ability. Try AI tools like: Script Timer AI to create copy and posts, as well as voiceovers You can jump to custom work, or videos on platforms like VEED.io The Opus Clip to shorten long form videos into bitesized pieces of content And so on. Create once, repurpose everywhere. Use AI to scale C.O.R.E. for consistent execution in the growing algorithm demand. C: Create O: Once R: Repurpose E: Everywhere

After doing all these things, now we have figure out how we are going to create content, what is the frequency? What is delivery method? In which form we are going to deliver content? It can be graphic, blog post, videos etc.

Once you've decided what type of content you're going to create, you need to plan how you're going to create it. This includes creating a content calendar, setting deadlines, and assigning roles and responsibilities.

After defining your content type and topics, plan your execution by considering how you'll create, distribute, and measure your content. Develop a content calendar for scheduling and tracking production and publication. Assemble a content team responsible for various aspects like creation, editing, design, promotion, and analysis. Establish a content measurement system with metrics and tools to monitor and evaluate performance. Strategic planning of the "how" ensures your content is timely, efficient, and accountable.

After publishing content, after frequent time period it is crucial part of content creation to test and refine your content creation strategy according to feedback of audience, analytics and other factor.

Your content strategy framework is not set in stone. It's important to test and refine it regularly to ensure that it's still effective. This means tracking your progress, analyzing your data, and getting feedback from your audience.

Continuously improve your content strategy framework by testing and refining it. Regularly collect and analyze data, feedback, and insights from your content measurement system (SEO tools, number of visitors, leads...), audience, and industry. Identify what works well, what needs improvement or change, and any emerging opportunities or challenges. This ongoing testing and refinement ensures your content strategy remains agile, adaptable, and effective over time.

If you’re not testing, you’re not growing; if you’re not growing, you’re dying. This highlights the crucial role of continuous improvement. In a competitive market, stagnation equates to falling behind. Regular testing and data analysis of your content strategy are essential. Without these, you can’t identify successful elements or areas needing improvement. This lack of insight can lead to missed opportunities and allow competitors to gain an edge. Growth is fueled by consistent evaluation and adaptation based on tangible data.

In my view, ? Building a content strategy framework involves a strategic approach. Clearly defining goals, understanding the audience, and assessing current content sets the foundation. Establishing measurable indicators and aligning content with the buyer's journey ensures relevance. Keyword optimization and a well-planned content calendar contribute to visibility and consistency. Collaboration across teams enhances effectiveness, and governance ensures quality. Regular monitoring and adaptation based on analytics keep the strategy dynamic. Staying updated on industry trends is crucial for sustained relevance and engagement.

Content strategy begins with choosing the relevant field. Then choose a specific part. Then, structure the content that is measured against the target audience. Then build the content in the desired order. In order for the content to achieve the desired goal.

A consistent cadence should be one of the main focuses with a split on what you want to drive people towards coupled with what does your audience and market need. Staying top of mind is the key to the game but for the right reasons. What do you want to be known for? What do solution do you provide and most importantly what answer do you provide?

Content strategy often exists to serve marketing goals. So it'll help your cause if your content strategy framework is built along similar lines as whatever marketing strategy framework you have in place. Because content strategy is poorly understood. You don't want it to seem too strange to the uninitiated. You want it to seem like it will do useful work for your business.

Some tips: 1. Start by clearly defining your business goals and what content can do to help achieve them. This will guide what kind of content you need to create. 2. Conduct thorough audience research to understand your target personas and what kind of content they want and need from you. Develop buyer personas and map out their journeys. 3. Take inventory of all your existing content and analyze its performance. Look for gaps and opportunities. 4. Establish processes for content creation, optimization, distribution, and governance. Outline roles and responsibilities. Set benchmarks for success.