What are some of the best practices for creating a landing page that converts?

Creating an audience persona is one of the most crucial part while working on your sales and marketing strategies. Knowing your target audience is extremely important as it helps you make decisions based on their needs. For example if you are creating a landing page for an apparel store for GenZ then your landing page would focus on creating trendy styles and quick conversions while if it is for millennials then the focus would be more on brand and trust building before quick conversions. Understanding your target audience helps you to build a strong connect that can later turn into quality leads.

Attention span of humans is 6 seconds in 2023 so if your landing page doesn't attract the attention of your ideal clients immediately, you loose. How to get their attention QUICKLY? 1. Call our your ideal clients in your 1st line. Best is mentioning their biggest pain. Example: Are you a Business owner who struggles to get consistent Leads, because your main Lead Source is referrals? 2. Say briefly how you can help Example: We've been helping Business owners grow their sales from $5 to $20K in 2 months 3. Show credibility Testimonials are great but since I started Video Case studies, my business got to a whole new level! 4. Have 1 CTA Biggest mistake I see is people giving too many options. A confused mind doesn't buy. Give them 1 CTA

Remember to be open minded. You are entering a marketplace, with sharp competitors and savvy customers. It is important to be a good listener and avoid be infatuated with the writing process. (The basic rule of politics and crisis management that is also a good rule of thumb here is: “If you are explaining, you are losing.”)

Create buyer personas/ICPs, fictional representations of your target audience, to better understand their demographics, behaviors, and preferences. This will guide your design choices and language on the landing page to ensure it resonates with your audience.

The headline is usually the first thing visitors see, so it should clearly explain what you're offering and how it can benefit the user. It should be compelling enough to capture their interest and make them want to learn more. The second most important aspect is your CTA. It should be clear and compelling. Use action-oriented language and make it easy for visitors to understand what they need to do next. Social proof in the form of testimonials and case studies also helps. Users often look for "work" or "engagement" sections on the website to see what your previous customers think and check out your previous work.

Here are some examples of businesses in different sectors that have compelling headlines on their websites. Use them to inspire your own: MUSIC: TIDAL - Listen to music the way it’s meant to sound. BEAUTY: Topicals - Skincare for Flare Ups. SOCIAL MEDIA: Snapchat - Share the moment. E-COMMERCE: Big Cartel - Easy online stores for artists & makers. TECH: Squarespace - Everything to sell anything. FINANCE: CreditKarma - Where credit meets confidence. HEALTH/ WELLNESS: Peloton - The cardio dream machine.

The hook in your headline is what stops the scroll. Your headline is the most important part of your landing page. If your headline doesn't grab, you will have a low conversion rate. Think about: What is the problem your audience wants to solve or the goal they want to acheive? Using NLP techniques of "toward" and "away" create a more compelling headline that speaks to your audience. An example is "How to replace your six figure salary as a coach or consultant (without burning through your savings)." Shorter doesn't always mean better when it comes to headlines that convert.

A strong call to action plays a vital role in conversions as it creates a strong sense of urgency in the user’s mind. Let’s say that you are selling a course on how to build your website using Wordpress in under 2 hours. The chances or conversion will increase significantly if you have a very strong element that creates FOMO or a need. For example: - 24 hours left to avail 70% discount - Only 20 seats left! Hurry up!! No user buys a product based on a single visit to the page. They go through a proper timeline where they compare, think, check, compare again, recheck and then finally buy your product or service. It is only made possible if you create a sense of urgency in the mind of your target audience!

Keep videos short i.e., under 90 seconds. Ensure that the first few seconds make an impact so that you maintain the attention of your audience. Also, use meta descriptions and alt text on your videos. These steps have the following advantages: - Make your landing page more SEO-friendly - Your audience are more likely to stay longer on your landing page - You connect with your audience on a deeper level, in a way that only video can do.

Optimize your images and videos for fast loading times by compressing file sizes and using the appropriate formats. This will ensure a seamless user experience and prevent potential bounce rates due to slow-loading content.

According to Forbes: Mobile commerce accounted for more than $360 billion in sales in 2021. 91% of e-commerce shoppers make online purchases using their smartphone. The online shipping cart abandonment rate on mobile devices is 84% largely due to lack of site optimization for mobile users. You are missing out on a huge portion of your potential consumer base and revenue by not catering to mobile. Mobile isn’t optional. In fact, it should be priority. Your site isn’t up to par unless it is mobile friendly and your competition may leave you in the dust if they excel at this aspect alone.

Simplify your design and prioritize important information to ensure easy readability and navigation on smaller screens. Use legible fonts, clear calls-to-action, and concise content that is easy to digest on mobile devices.

You need a mobile version, even if your audience and public naturally visit the web, why? because your landing page is currently your business card and hardly anyone will carry their laptop to view "as it should"

This is the most important aspect in my opinion. Landing pages are relatively low cost to create. Yes, you can a/b test headlines and images etc - but you also be far more experimental. Challenge your own assumptions and unconscious biases and try different ideas, audience profiles, and value propositions. Then scale what works.

If you are using A/B testing to test various elements of your landing page remember not to change more than one variable at a time. For instance, if you are testing different headlines, be sure the rest of the page is an exact replica. Similarly if you are testing different colors or formats for sign up buttons, the rest of the pages must match exactly or you won't know which variable made the difference in your conversion rates.

Less is not necessarily more when it comes to a landing page. Key elements include: - the Hook or Compelling Headline - CTA (have your CTA 2-3 times in your page) - Who this is for? - Why is this important? - What will they get? (Benefits) - Experiences others have had (testimonials) - Steps in the offer (if relevant) - Bio of the author/founder/host - Guarantee (If you offer one) - Privacy policy and terms and conditions linked at the bottom of the page - this is a legal requirement for anyone who is collecting email addresses!

Additional Best Practices for High-Converting Landing Pages ?? ?? Targeted messaging: Tailor your content to address specific segments of your audience, increasing relevance and engagement. ?? Load speed: Optimize your landing page for fast loading times, preventing visitor drop-off due to slow performance. ?? Minimal navigation: Limit navigation options to keep visitors focused on your primary CTA and reduce distractions. ?? Mobile optimization: Ensure your landing page is responsive and user-friendly on mobile devices, catering to all visitors. ?? A/B testing: Test different elements of your landing page (e.g., headlines, CTAs, images) to determine the most effective combinations. and

The user at the center. Take the time to care for the design. That your page is understood by a 10-year-old human and most importantly KISS; keep it simple stup…