What is the solution selling process for technical sales?
The solution selling process is a method of technical sales that focuses on identifying and solving the customer's pain points, rather than just pitching features and benefits. It involves creating value for the customer by understanding their needs, goals, and challenges, and proposing a tailored solution that addresses them. In this article, we will explain the main steps of the solution selling process and how they can help you close more deals and build long-term relationships with your customers.