What social selling innovations are you excited about?

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Social selling is the art of using social media platforms to build relationships, trust, and credibility with prospects and customers. It's not about pitching your products or services, but rather providing value, insights, and solutions that align with their needs and goals. Social selling has become a vital skill for sales professionals, especially in the digital age where buyers are more informed, empowered, and selective than ever. In this article, we'll explore some of the latest innovations and trends that are shaping the future of social selling and how you can leverage them to boost your sales performance.

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1 AI-powered tools

Artificial intelligence (AI) is transforming the way salespeople interact with their social networks. AI-powered tools can help you automate and optimize your social selling activities, such as finding the right prospects, personalizing your messages, engaging with relevant content, and tracking your results. For example, you can use AI to analyze your prospects' social profiles, behavior, and preferences, and then generate tailored recommendations on how to approach them, what to say, and when to follow up. You can also use AI to monitor your social media performance and get feedback on how to improve your social selling skills.

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Ema Roloff

Digital Strategist | Keynote Speaker | Elevating Leadership in the Digital World
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I would be careful when relying on AI to try and foster relationships. My suggestion would be to use AI to automate the tasks that don't require You to be YOU, then use your time and effort to build real relationships.

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2 Video content

Video content is one of the most engaging and effective forms of social selling. Video content allows you to showcase your personality, expertise, and value proposition in a more authentic and human way. You can use video content to educate your prospects, demonstrate your products or services, share customer testimonials, or tell stories that resonate with your audience. Video content can also help you stand out from the crowd, as it can capture more attention and generate more reactions and comments than text or images. You can use various platforms and formats to create and share your video content, such as live streaming, webinars, podcasts, or short clips.

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James Roloff

Digital Strategy | Empowering Leaders in the Digital World | Expand Your Reach | Build Authority | Generate More Revenue
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Every sales rep should be creating video. It doesn't need to be anything fancy. Simply using your smartphone you can record quick clips that help you reach your audience. For content, make 30-60 videos of: - Answering coming questions - Explaining industry terms - Teaching how to use your product - Highlighting events you attend - Discussing industry news It bears repeating - it doesn't need to be fancy. The bar is low for social video content. You don't need high production value for quick video clips to be effective.

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3 Social listening

Social listening is the process of monitoring and analyzing what people are saying about your brand, industry, competitors, or topics of interest on social media. Social listening can help you uncover valuable insights and opportunities for social selling, such as identifying pain points, challenges, or questions that your prospects have, discovering new leads or influencers, or spotting trends and changes in your market. You can use social listening tools to track and filter relevant conversations, keywords, hashtags, or mentions, and then join or initiate discussions that showcase your value and authority.

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4 Social commerce

Social commerce is the integration of e-commerce and social media, where users can discover, browse, and buy products or services directly from their social platforms. Social commerce can help you shorten your sales cycle, as you can eliminate the friction and hassle of redirecting your prospects to another website or app. You can use social commerce features to create and promote your online store, catalog, or checkout on platforms such as Facebook, Instagram, Pinterest, or LinkedIn. You can also use social commerce to enhance your customer experience, as you can provide more personalized recommendations, reviews, or support.

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5 Employee advocacy

Employee advocacy is the practice of encouraging and empowering your employees to share your brand's content, stories, and values on their personal social media accounts. Employee advocacy can help you amplify your social selling reach, as you can leverage your employees' networks, credibility, and influence to attract and engage more prospects and customers. You can use employee advocacy platforms or programs to create and distribute your brand's content, train and motivate your employees, and measure and reward their social selling impact.

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Ema Roloff

Digital Strategist | Keynote Speaker | Elevating Leadership in the Digital World
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???? Encourage your team to build a personal brand ???? It will help your company brand, but more importantly it will help your people in their current roles and beyond. Sure you can be afraid that they will use their brand and reputation to leave you, but if you encourage and support their voice they will likely feel more connected to your company.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What social selling innovations are you excited about?

1

2

3

4

5

6

1 AI-powered tools

2 Video content

3 Social listening

4 Social commerce

5 Employee advocacy

6 Here’s what else to consider

Social Selling

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What social selling innovations are you excited about?

1

2

3

4

5

6

1 AI-powered tools

2 Video content

3 Social listening

4 Social commerce

5 Employee advocacy

6 Here’s what else to consider

Social Selling

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