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What SMO tools and software do you use to improve efficiency?

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Social media optimization (SMO) is the process of enhancing your online presence and reputation on various platforms, such as Facebook, Twitter, Instagram, LinkedIn, and more. SMO can help you reach your target audience, increase your brand awareness, generate leads, and drive traffic to your website. However, managing multiple social media accounts can be time-consuming and challenging, especially if you want to create engaging and consistent content, monitor your performance, and respond to your followers. That's why you need to use some SMO tools and software that can help you improve your efficiency and effectiveness. In this article, we will introduce you to some of the most popular and useful SMO tools and software that you can use for different purposes and goals.

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1 Content Creation

One of the most important aspects of SMO is creating high-quality and relevant content that attracts and retains your audience's attention. However, content creation can be a daunting task, especially if you have to produce different types of content, such as images, videos, infographics, podcasts, blogs, etc. Fortunately, there are some SMO tools and software that can help you create stunning and compelling content with ease. For example, you can use Canva to design beautiful graphics, banners, logos, and flyers for your social media posts. You can also use Lumen5 to turn your blog posts into engaging videos with music, text, and images. Alternatively, you can use BuzzSumo to find and analyze the most popular and trending content in your niche and get inspiration for your own content.

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Amanda Austin

Content Strategist | Brand Storyteller | Your DIY Marketing Bestie
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Canva is another app worth its weight in gold! If you have yet to hear of Canva lately..........do you even market, bro? Their new Magic Studio feature will change the game - just recently, I created a post for Facebook and, with a single click, resized it for LinkedIn, Reels, and Instagram. So easy!

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Gaurav Soni

SEO Associate Director @ Milestone | LinkedIn Top Voice in Organic Search | 16+ Years Accelerating SEO, SEM & Digital Marketing Success
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we have an array of fantastic tools and software at our disposal to make our lives easier. They help us create and manage content with heart and soul. For instance, Hootsuite and Buffer let us schedule and monitor posts, while Canva adds a touch of artistic flair to our visuals. Sprout Social offers a comprehensive suite for management and analytics, and Later focuses on Instagram scheduling. Buzzsumo helps us discover the hottest content in our niche, and SocialBee automates content sharing. So, choose the one that speaks to your heart and your social media mission.

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2 Content Scheduling

Another key aspect of SMO is scheduling your content to be posted at the optimal times and frequencies for your audience. However, scheduling your content can be a tedious and repetitive task, especially if you have to manage multiple social media platforms and accounts. Luckily, there are some SMO tools and software that can help you schedule your content in advance and automate your posting process. For example, you can use Buffer to plan and schedule your content across various social media channels from one dashboard. You can also use Hootsuite to create and edit your content, schedule it for later, and track its performance and engagement. Alternatively, you can use CoSchedule to organize your content calendar, collaborate with your team, and integrate your social media with your email marketing and blog.

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Jordan Tennenbaum

Head of Social Media - Talkdesk
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Using tools like Sprout Social, Hootsuite, or Oktopost will allow you time to prepare, schedule posts ahead of time, and enable workflows that ensure your boss can approve social content. If you aren't scheduling posts ahead of time, you are wasting time as doing everything "live" is not only a pain but leaves room for mistakes that can be embarrassing.

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Amanda Austin

Content Strategist | Brand Storyteller | Your DIY Marketing Bestie
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My favorite tool for SMO is Loomly. I've been using it for many years, and it keeps improving. Loomly shares optimization tips for each platform on every post, providing feedback on length, time, and engagement. For instance, I just scheduled a post for Instagram, and Loomly told me to schedule it later during a less competitive time! Loomly also gives suggestions based on trending topics, calendar events, holidays, or general inspiration.

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3 Content Promotion

Another vital aspect of SMO is promoting your content to reach a wider and more relevant audience and increase your visibility and authority. However, promoting your content can be a costly and competitive task, especially if you have to compete with other brands and influencers for your audience's attention. Thankfully, there are some SMO tools and software that can help you promote your content more effectively and efficiently. For example, you can use Quuu to find and share curated content that matches your niche and audience. You can also use Triberr to join and create communities of bloggers and influencers who share and amplify each other's content. Alternatively, you can use Outbrain to distribute your content to premium publishers and websites and drive more traffic to your site.

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4 Content Analysis

Another essential aspect of SMO is analyzing your content to measure its impact and performance and optimize your strategy and results. However, analyzing your content can be a complex and time-consuming task, especially if you have to collect and interpret data from various sources and metrics. Fortunately, there are some SMO tools and software that can help you analyze your content more easily and accurately. For example, you can use Sprout Social to monitor and report on your social media metrics, such as reach, engagement, sentiment, and conversions. You can also use Google Analytics to track and analyze your website traffic, behavior, and conversions from your social media campaigns. Alternatively, you can use Socialbakers to compare and benchmark your social media performance against your competitors and industry standards.

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Gaurav Soni

SEO Associate Director @ Milestone | LinkedIn Top Voice in Organic Search | 16+ Years Accelerating SEO, SEM & Digital Marketing Success
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It's about diving deep into what our audience loves, what engages their souls, and what ignites their passions. We track the shares, likes, comments, and reactions. We listen to the whispers and shouts of our community. We find what clicks and craft more of it. Content analysis is the compass that guides us to the content that truly connects. So, immerse yourself in the data and let your content resonate with the beat of your audience's heart. some tools like Google Analytics, Buzzsumo, CrowdTangle, Moz. These tools, like magical artifacts, can illuminate the path to content mastery and audience connection.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amanda Austin

Content Strategist | Brand Storyteller | Your DIY Marketing Bestie
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There's something to be said for good old-fashioned Notes apps. Old-fashioned - ha! When I'm mobile, I use my iPhone Notes app for content curation, ideation, editing, and more. No bells and whistles, just an updated version of sticky notes on your laptop.

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What SMO tools and software do you use to improve efficiency?

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1 Content Creation

2 Content Scheduling

3 Content Promotion

4 Content Analysis

5 Here’s what else to consider

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