What should you consider when developing a content strategy for emerging technologies?

Understanding emerging tech is fundamental. Being aware of the latest trends and leveraging SEO should be prioritized in your strategy. Knowing your target audience will lead to the formation of a tailored content fitting users' tech familiarity. Your content plan must be flexible, relevant, and consistent to adapt to rapid changes. Multimedia enriches the communication of complex concepts. Citing authoritative sources builds trust. The strategy should consider accessibility, legal guidelines, and intellectual property rights. Always look out for future trends in the tech field. Ensure content flows across various channels and interacts with users. Regular feedback helps cater to the changing needs of the audience.

Absorb uncertainty about new tech through word and deed. Actively demonstrate mastery and competency through actions and teaching skills both new and old. It's what leaders do and the world loves a bandwagon, eager to follow and engage constructive change. Be a change agent through the absorption of uncertainty.

If you're tasked with defining content goals for emerging tech, here's how this may look for different stages: For early stage tech, goals may be high-level to raise awareness by explaining what the product is and what it helps with. Content should start to target market fit and understand who the real audience is (beyond the network). For tech in beta, the goals may be focused on retention, helping users understand how the product works to improve user adoption and build trust. This includes collecting feedback to fill content gaps. For a scale-up, goals may be growth-oriented to attract new users and partnerships. This includes iterating and creating new content that solves new pain points while focusing on thought leadership.

A content initiative can have a specific test it’s making and that KPI can be identified before that content goes live. For example, it can test whether a topic is resonating with the intended audience, whether the tone is engaging, etc. The more mini content tests you can do, the quicker you can learn.

Focus on SEO to optimise reach however also ensure your writing content at a language level that explains your concepts in a way that isn’t too complex. Complex writing can lower your SEO Readability score and generally be less engaging to digest. If you can explain a complex emerging technologies topic well in simpler terms, you won’t just score higher but also engage your audience better.

Here are some key points to consider: -Audience: Identify your target audience and their level of technical expertise. Tailor content to their understanding. -Goals: Set clear goals for your content. Do you want to educate, generate interest, or establish expertise? -Content Types: Use a variety of content formats like blog posts, infographics, videos, or even interactive elements to explain complex concepts. -Freshness: Emerging tech is constantly evolving. Stay on top of trends and update content regularly. -Credibility: Cite authoritative sources and experts to build trust with your audience. -Accessibility: Make sure your content is easy to understand for a broad audience. Consider using clear language, visuals, and multiple formats.