What SEM and SEO trends do you follow?

Voice Search Optimization: Adapting to voice search for improved visibility. Video SEO: Leveraging video content for enhanced engagement. Mobile-First Indexing: Prioritizing mobile-friendly sites for SEO. User Experience: Enhancing UX for better rankings and retention. Local SEO: Focusing on local searches and reviews for businesses. E-A-T and YMYL: Emphasizing expertise, authority, trustworthiness, and YMYL factors. Semantic SEO: Utilizing contextually relevant keywords for content. AI and Automation: Incorporating AI for data analysis and content creation. Privacy and Data Security: Ensuring compliance with privacy regulations. Featured Snippets: Creating content to appear in featured snippets for higher visibility.

Following trends is a major mistake, because they are short lived and once they decline your efforts go down the drain. I choose to stick with best practices such as using good content, providing value and provoking thought. Sure, all industries are different, but when doing SEM, think how can you make your audience ask a question? What can you do to provoke a conversation? Thinking of it that way will help you create content that gets shared and liked, thus improving your brand visibility.

SEM offers remarkable cost-effectiveness, as it enables businesses to pay solely for clicked ads. In 2023, automation and artificial intelligence (AI) will substantially influence SEM, encompassing tasks like ad copy and creative creation, keyword research, bid management, and ad scheduling.

EEAT signals are a must to gain the trust of Google and other search engines. - Add a comprehensive 'about page' with your picture and bio included. Let people know why YOU are someone qualified to talk about that topic. - Share your personal experiences and opinions related to a particular topic - Make sure your website is secure and has a clear privacy policy. Artificial Intelligence is another trend not to be ignored in SEO. Make sure your content writer has an AI tool at their disposal to complement their work.

Watching Google algorithm updates is a great way to follow top SEO trends. Google reveals how exactly the ranking factors evolve, and website owners can learn from this about what is important to have on the website to make it SEO-friendly and rank higher. The most recent Google updates emphasized trust, expertise and content quality, together with putting expert content upfront so that Google's users can benefit from it.

There are literally more than a hundred ranking factors Google is looking at to rank a certain website. Based on my long experience in SEO the three most important things to consider are Keyword Research, EEAT, and creating Helpful Content. Some people say keyword research is not relevant nowadays but I beg to disagree. So long as people are searching using search term queries, keyword research will always be an important factor of SEO. When doing keyword research, it is a must to identify the search intent behind those keywords and of course to analyze competition. I tell you, EEAT cannot be ignored. Show readers that you are real person that can be trusted. Helpful Content is self-explanatory, and is a must.

Artificial Intelligence Takes the Lead in Search Query Responses. Artificial Intelligence (AI) represents a pivotal SEO trend with the capacity to revolutionize the SEO landscape by shouldering a substantial share of the search workload. Generative AI, specifically, has the ability to craft fresh content derived from its training data.

Monitoring Google algorithm updates is a valuable method for staying abreast of leading SEO trends. Google's insights into the evolution of ranking factors provide website owners with a roadmap for crafting SEO-friendly websites that can achieve higher rankings.

In 2023, several key SEO trends are taking center stage. Voice Search, Video SEO, Search Intent, Google's AI Algorithm, and the Mobile-First Index are at the forefront. These trends underscore the importance of staying updated in the ever-evolving world of SEO.