What SEM metrics are essential to track for video content?

1 Views and impressions

The most basic SEM metric for video content is the number of views and impressions your videos generate. Views are the number of times your video was watched, while impressions are the number of times your video appeared on a search result page or an ad network. These metrics tell you how much exposure and reach your video content has, and how well it matches the search intent and keywords of your target audience. You can use views and impressions to compare the popularity and relevance of your videos, and to identify the best performing platforms and channels for your video distribution.

4 Engagement and feedback

A fourth crucial SEM metric for video content is the engagement and feedback of your videos. Engagement is the number of interactions that your videos generate, such as likes, comments, shares, and ratings, while feedback is the sentiment and opinions that your viewers express about your videos, such as positive, negative, or neutral. These metrics show how much your video content resonates and connects with your audience, and how well it builds trust and loyalty. You can use engagement and feedback to monitor and improve your video reputation and authority, and to learn from your audience's needs, preferences, and suggestions.

5 Audience and retention

A fifth key SEM metric for video content is the audience and retention of your videos. Audience is the number and characteristics of the viewers who watch your videos, such as age, gender, location, and interests, while retention is the percentage of viewers who return to watch more of your videos. These metrics reveal how well you attract and retain your target audience, and how well you align your video content with your audience's profile and behavior. You can use audience and retention to segment and target your video campaigns, and to create and deliver more relevant and personalized video content.

6 Ranking and traffic

A sixth vital SEM metric for video content is the ranking and traffic of your videos. Ranking is the position of your videos on the search result pages or the ad networks, while traffic is the number of visitors who come to your website or landing page from your videos. These metrics indicate how well your video content performs in terms of SEO and SEM, and how well it drives organic and paid traffic to your website or landing page. You can use ranking and traffic to optimize your video SEO and SEM strategies, and to increase your visibility and authority in your niche.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?