What are the roles and responsibilities of different content stakeholders in your organization?

The content strategist is responsible for defining the vision, goals, and guidelines for the content. This includes identifying the purpose of the content, the target audience, and the desired outcomes. The content strategist will also develop a content calendar and budget to ensure that the content strategy is executed on time and within budget.

As a content strategist, I define our content's vision, goals, and rules. I research audience needs and business goals, then organize content effectively. I collaborate with others to ensure our content aligns with user experiences and design.

As a content writer, I'm the one bringing words, images, and sometimes videos to life. I adhere to the content strategy and editorial guidelines to craft content that's clear, concise, and captivating. Editing and proofreading are all part of the game—I polish my own work and others' based on feedback. Collaboration is key; I work closely with content strategists, designers, and developers to make sure our content fits seamlessly into its context and medium.

One of the most important content roles is missing from the list: Content Manager. Apart from Content Writer and Content Designer which have grown in existence and still do in popularity within teams, the Content Manager is usually responsible for Strategy (and content lifeshelf). In current practices, the "Developer" and "Tester" roles are mostly linked to Content Management System features while Publishing depends a lot on both strategy and platforms (Social Media Managers we have not forgotten about you). There are a few roles that are in a way tailored to the approach towards content structures may have. The more shapes and technologies to enhance content creation, the more varied roles will naturally come to life in the future.

As a content designer, I focus on shaping the visual and interactive elements of our content. Using design principles, I create layouts, graphics, and animations to enhance the user experience. I ensure our content is accessible, responsive, and consistent across devices. Collaboration with content writers, developers, and testers helps refine our content and address any design issues.

As a content developer, I'm the one who brings our content to life within the product or service. I use code and technology to translate the content strategy and design into functional features that users can interact with. Optimization is key—I ensure our content performs well, is secure, and works across different platforms. Collaboration is crucial; I work closely with content designers, testers, and publishers to seamlessly integrate the content and address any technical glitches that arise.

In my experience, this task is often done by different content management systems rather than people. Developers might get involved in ad-hock situations but not part of the daily process of any content-generating operation.

One of the most overlooked publishing roles in organizations, Content Publishers are the ones that ensure everything is as it should before publishing. Furthermore, they keep an eye on the much-needed and often overlook necessary content updates. Working closely with writers, strategists, and even the marketing department, these professionals have complete roles with tasks some companies redistribute to other content professionals in the organization.