What role does the literature review play in shaping your research design?
When embarking on a research project in business management, understanding the foundation of existing knowledge is crucial. A literature review serves as this foundation, providing a comprehensive survey of what has been published on a topic by accredited scholars and researchers. It is not merely a summary of sources but an analytical synthesis that guides the direction of your research design. By critically evaluating past work, you can identify gaps in knowledge, find inspiration for new research questions, and establish the relevance of your study within the broader academic conversation.