What role does ethos play in establishing your credibility online?
In the digital age, establishing your credibility online is paramount for success in any field, but particularly in business. One critical component of building this credibility is ethos, a term derived from Aristotle's modes of persuasion. Ethos refers to the character or credibility of the speaker or writer. In an online context, it encompasses your reputation, the quality of the information you provide, and the way you present yourself. It's about convincing your audience that you're trustworthy and knowledgeable, which is essential when face-to-face interactions are limited or non-existent.