What role does demand forecasting play in inventory optimization?
Demand forecasting is a critical element in the realm of inventory management. It involves predicting future customer demand using historical sales data, market analysis, and statistical algorithms. Accurate demand forecasting helps businesses maintain the right inventory levels, ensuring that they can meet customer needs without overstocking or understocking. When you optimize inventory based on reliable demand forecasts, you balance carrying costs with service level targets, ultimately contributing to a healthier bottom line.