What are the risks in content marketing?

If you don't have a strategy, you end up wasting time and resources on content that doesn't connect with your audience. A good strategy helps you understand what your audience wants and address their needs with killer content. It also keeps your messaging consistent. Knowing the right channels is also the key to make the most impact. And don't forget to use metrics that matter to your team/company, whether that be website visits, social media engagement, leads, conversions, etc. You can then use data to fine-tune your strategy and make your content shine.

Develop a content distribution plan that encompasses various channels such as social media, email marketing, guest blogging, and partnerships. By diversifying your distribution strategy, you can reach a wider audience and increase the visibility and reach of your content.

The only piece of caution I'd add to this is that it really ought to be an agile strategy. Audiences develop, Value props change, and make sure you don't live and die by a strategy that is 12 months out of date. I do believe the core foundations of your content strategy should be maintained, however. Who you are as a business, and your key values - should remain pretty consistent.

Lack of strategy is one aspect and most people get very excited about it. Even though that is the "hard part" it is exciting which plays a trick on your mind to push through. The truth is it isn't the hardest part - The hardest part is the execution. The strategy was shiny to begin with but after you start kicking it around, it starts to tarnish. You find out that the execution part is overwhelming or you don't have any form of accountability. This is usually when things fall apart. That is why you have to have something in place that opens the communication channels and keeps you and (hopefully) the team accountable.

Conduct a thorough review and editing process for your content to catch any grammatical errors, ensure factual accuracy, and improve overall readability. Need help? Enlist the help of a trusted colleague or editor to provide a fresh perspective and valuable feedback.

Brands ( not all) assume that content marketing is just sharing the same information everywhere, while it's not. It should be tailored and formatted for each platform for better consumption and quality See what formats works ( like: video on Instagram or tiktok, carousels on LinkedIn) and make it into bite sized pieces for better consumption

There's nothing worse than creating bad content. The worst part? Most won't know it's bad. In order to be sure, you need to be talking and listening to your current customers and your ideal future customers. Use their language, know them deeply, identify their habits, and understand what their day-to-day/week looks like.

Embrace a strategic approach to content creation by conducting thorough research and understanding your audience's needs, preferences, and consumption habits. This will help you identify the most relevant topics and formats that resonate with your target audience, allowing you to create content that stands out amidst the content overload.

This is where you can get crafty with repurposing. It's not always about creating more—it's about creating more with what you already have. Another plus of repurposing is that you're much more likely to have a consistent voice, message, and angle to your content—making it much more clear to your audience what your brand is about/for.

And don’t forget to speak to your sales team - they’re the ones who speak to customers day in, day out. They’ll be able to tell you what customers and prospects are asking them about which will in-turn help you make your content more engaging and educational.

To Avoid Content Decay Don't: ? Stick only to your winners ? Just because it works today doesn't mean it will work tomorrow. ? Wait for Content Decay to strike ? This can lead to a significant drop in engagement and reach. Do: ? Stay ahead of the trends ? This keeps your content fresh and engaging, preventing audience fatigue. Data-driven is the way. ? Always run concurrent tests, try new things ? You can keep up with changing audience preferences and maintain their interest. → Don't play your favorite song on repeat until people are sick of it. Have a good mix in your playlist and add some new songs from time to time.

Content repurpose is the solution of this. Once if your content got good engagement and views you can always use it again with a fresh perspective, actually content never dies, you just have to revamp and present it better.