What is the pitch funnel and how can you use it to create a winning pitch?

I will start by a case study Imagine going to a store to buy a mobile.Across various options available to a client,correctly marketing the products leads customer to checkout a heavily advertised mobile.Customer will not be inclined to buy the the most advertised product if he doesn’t see any value add to him. He will then shift his focus to a product which will give him satisfaction on both ends money Value & price points. Hence the communication should be as simple as giving a “solution”first to customers problems If a product doesn’t solve a particular problem of a customer that’s mere a gimmick.

Strategically, a simplified pitch funnel can guide effective communication. A compelling intro to capture attention coupled with a detailed info can help build interest. However, a persuasive closure can lead to decisive actions that can drive successful outcomes.

Imagine taking someone on a tour of your product story. Begin with the big picture, highlight important features, and finish with a memorable ending that leaves a lasting impression. Keep it simple, engaging, and focused on why your product is a gamechanger.

We live in a world where there are a lot of uncanny similarities in unrelated things. This is what we call an analogy. The same is the analogy b/w the Pitch funnel and any other Sales funnel. If you want an investor/manager onboard your idea, the pitch can be seen happening in three stages. Stage 1: Curiosity generation with a brief insightful talk Stage 2: Elaborate with facts, figures and possibilities Stage 3: What is the next action needed? Having this structure in mind will help you visualize which guys are dropping at which stage and you'll have a structured approach to deal with it.

Pitch funnel is a valuable tool for effectively communicating ideas, products, and solutions to various audiences. The three levels of the funnel - top, middle, and bottom - offer a tailored approach to pitching, allowing us to adapt our messaging based on the context and goal of the communication. The top of the funnel is ideal for broad, high-level introductions, capturing attention and generating interest. The middle is perfect for providing more detail and addressing potential objections, helping to build desire and conviction. Finally, the bottom of the funnel is designed for closing deals, addressing final concerns and encouraging action.

The top of the funnel is where you capture your audience's attention with a succinct, impactful statement. This should concisely outline the core problem you're addressing, the unique value of your solution, and the primary benefit to your audience. Think of it as an elevator pitch: brief enough to be shared during a short elevator ride, but engaging enough to pique interest and curiosity. The goal at this stage is to create a memorable first impression that encourages your audience to want to learn more about your idea or product.

Make it relatable to the audience, it should be something that the audience goes through every day. Link it to the problem you are addressing and you have a problem aware audience that is now hooked. Connect it to your solution with the value prop.

Don’t forget to make it interesting enough for your audience and beyond. Most people tend to forget that a teaser to your pitch should catch your audience‘s interest by being a bit provocative which doesn’t mean that you should present false facts. Also the absolute truth can be sold in an entertaining way.

Objective: Capture attention and introduce the mission. Example: "In West Africa, design affordable and ecological homes. We're revolutionizing construction by using locally sourced natural materials, minimizing carbon footprint, and promoting sustainable living."

Cuando empiezas a trabajar con clientes de una especialidad donde nunca has trabajado, este ‘elevator pitch’ es increíblemente eficaz. Del éxito del mismo, va a depender tus futuras interacciones y, por supuesto, el éxito (o no) del lanzamiento Por ello, la preparación es clave. Conocer previamente la especialidad, las necesidades de los clientes y pacientes, adaptarte a su medio y, para mi imprescindible, humildad y vocación de servicio y ayuda

In the middle, nurture leads. Provide in-depth content, case studies, and targeted messaging. Establish trust and position your product as a viable solution. Capture valuable data to understand customer needs.

Throughout my career, I've observed that the middle of the funnel is where many pitches tend to falter. To address this, I've found it beneficial to focus on storytelling that illustrates how the product fits into the potential customer's world. For instance, presenting a case study of a similar client who benefited from the product can help the audience consider your product as a viable solution.

The pitch funnel is a conceptual framework representing the stages of a persuasive presentation. In the middle of the funnel, after grabbing attention (top) and before closing (bottom), focus on building a compelling narrative. Clearly articulate the problem, present a unique solution, and emphasize key benefits. Use engaging visuals and storytelling to maintain interest. Address potential concerns, providing evidence or testimonials. This stage is pivotal for conveying the value proposition and differentiating your pitch. Foster audience engagement by involving them through questions or interactive elements. A strong middle ensures a persuasive and memorable pitch, increasing the likelihood of success.

Step into the dynamic realm of the Middle of the Funnel – a critical juncture demanding depth and persuasion. Craft a pitch that becomes a narrative, not just a presentation. Uncover the intricacies, addressing audience questions and concerns. This is your chance to showcase the mechanics, uniqueness, and tangible results of your solution. Tip: Navigate objections gracefully, provide solid evidence, and establish a foundation of trust. Transform your pitch into a journey of understanding, not just information. This isn't just about selling; it's about building a connection. ?? #InsightfulPitching #MiddleOfTheFunnelWisdom

Objective: Generate interest, and build connections. Type of Pitch: Extended pitch, presentation, detailed demonstration. Content: Share in-depth info, address concerns, showcase benefits, and provide evidence.

Objective: Encourage action and address specific concerns. Example: "Ready to embrace eco-friendly living? Schedule a consultation to explore how our locally sourced materials and green building practices can create your cosy home. Our team is here to guide you toward a sustainable, efficient and bright future."

At the bottom of the funnel, the focus is on closing the pitch effectively. Clearly articulate the call to action, whether it's a sale, partnership, or commitment. Summarize key points, reinforcing the value proposition. Address lingering concerns proactively and emphasize the urgency of the decision. Craft a strong closing statement that leaves a lasting impression. Encourage questions and offer a seamless transition to the next steps. The bottom of the funnel is critical for converting interest into action.

Navigate the critical terrain of the Bottom of the Funnel – where decisions crystallize and actions beckon. Craft a pitch that's not just clear but a strategic call to action. This is your moment to distill the essence, emphasizing value and instilling a sense of urgency. Propose a tangible next step, guiding your audience towards a transformative action – be it signing up, investing, or approving your idea. Tip: Make it a journey conclusion, not just a pitch ending. Inspire, make it time-sensitive, and empower them to embrace change. It's not just a closure; it's the catalyst for progress. ?? #InsightfulPitchClosure #ActionableCrescendo

Having meticulously narrowed your options down to 1-2 potential sponsors, it's crucial to approach the final step with clarity and precision. This is the moment to provide a compelling rationale for your investors to commit. Your pitch at the bottom of the funnel must be succinct and laser-focused. A clear, unambiguous call to action, whether for investment, a purchase, or project approval, is essential for driving decisive action from your sponsors.

Esta fase es la de Call-to-action para preparar los primeros pedidos de tu producto, que irán creando la base para el volumen que vendrá

1. Know your audience: Tailor your pitch to their interests and needs. 2. Focus on benefits, not just features: Highlight how your idea solves problems and improves lives. 3. Tell a compelling story: Engage your audience with a narrative that resonates. 4. Concise and impactful: Keep your pitch clear, concise, and memorable. 5. Practice, practice, practice: Become comfortable delivering your pitch with confidence. 6. Adapt and iterate: Be open to feedback and refine your pitch based on responses. 7. Celebrate milestones: Recognize progress and achievements along the way.

Embrace the artistry of the pitch funnel, a dynamic tool for crafting persuasive messages in any setting. Start with a magnetic Top of the Funnel pitch, a narrative that beckons exploration. Flexibility is key – seamlessly transition through the Middle and Bottom of the Funnel, or skip levels based on audience interest. Infuse your pitch with compelling elements – stories, examples, data, visuals – creating an immersive experience. Culminate with a clear call to action, igniting the spark for action. The pitch funnel isn't just a guide; it's a strategic approach to deeply connect with your audience and achieve your objectives. Ready to sculpt your narrative? Dive in! ?? #InsightfulPitchCrafting #StrategicEngagement

A pitch funnel aims to exemplify the resolution of a problem or make clearer the value proposition that your product has in the face of the difficulties in your market. Enhance your pitch by considering 3 steps: 1: the current market and how players focus on delivery. It's important for you to know them. 2: Bring the real problem we want to solve. Bring data to better highlight the scenarios! 3: Present solutions, design thinking and metrics are always welcome to make everything clearer

Imagine the pitch funnel as a narrative vortex, drawing your audience in with a compelling opening that sparks curiosity, guiding them through a journey of problem elucidation, solution revelation, and culminating in an irresistible call to action. Craft an opening that not only grabs attention but sets the stage for a resonant connection—paint a vivid picture of the problem at hand, making it relatable and urgent. As you descend through the pitch funnel, weave your solution seamlessly into the narrative, ensuring it's not just a remedy but a transformative force that addresses the core needs and desires of your audience.

Bring a story telling to your pitch, it is important to highlight the useful life of the product on the market! Make it clear how your product solves the problems faced and how it differentiates itself from others! Where we are and where we will be is a very important vision, no product is born ready-made, it is always evolving. It is important to know how to lead technology teams and roadmap priorities. Knowing the team needed for deliveries according to the scope is a big differentiator!

The pitch funnel is an excellent framework; it's crucial to understand the interdependencies among its three phases. Success hinges on proficient execution across all these phases. The final phase, akin to scoring a goal, is the most emotionally charged and pivotal moment.

An emerging trend that's reshaping traditional pitching models is Product Led Growth (PLG). PLG can potentially make the traditional pitch funnel less relevant, as it focuses on the product itself as the primary driver of growth. In a PLG approach, the product is designed to sell itself through its features, usability, and user experiences. This model emphasizes ease of use, value, and customer satisfaction, often leading to viral growth and organic adoption. As a result, the need for a traditional, structured pitch decreases. Instead, the product becomes its own persuasive force, attracting and retaining users through its inherent value and utility

In this concept of Process, all 3 stages are important but one to ensure its crafted to connect with audiance, Consider as opportunity to sale, get approval or investment. This is not all about. Addition to this short term objective/benifit,this is opportunity to leave right impression proactively for future relationship/ business/ investment. If you can "connect" , next time it will be more easy sucess!