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Last updated on 2025年3月23日

What are the most successful augmented reality game design trends?

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Augmented reality (AR) games are a popular and innovative way to create immersive and interactive experiences for players. By overlaying digital elements onto the real world, AR games can enhance the gameplay, the narrative, and the aesthetics of different genres and themes. But what are the most successful AR game design trends that have captivated and engaged millions of players around the world? In this article, we will explore some of the key features and examples of AR games that have achieved success and acclaim.

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1 Location-based gameplay

One of the most common and effective ways to use AR in games is to incorporate location-based gameplay. This means that the game uses the player's physical location and surroundings as part of the game world and mechanics. For example, Pokemon Go, one of the most popular and influential AR games, allows players to catch and battle virtual creatures based on their real-world location and landmarks. Location-based gameplay can create a sense of exploration, discovery, and social interaction for players, as well as encourage them to exercise and visit new places.

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?? Milena Noriega Mostajo

Máster of Business Administration MBA | Growth Hacker Strategist | Digital Marketing Specialist | Content Marketing | Social Media Manager.
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Las tendencias exitosas en juegos AR incluyen experiencias inmersivas combinando AR y VR, integración de IA para contenido adaptativo, controles por gestos y voz para mayor naturalidad, juegos multijugador con enfoque social y dise?o inclusivo que asegura accesibilidad para todos los jugadores. Estas innovaciones amplían los límites de interacción y jugabilidad.

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Cavita Mehra

CEO at Mindskillz | Driving Corporate Talent Transformation
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Successful augmented reality (AR) game design trends include location-based gameplay, which enhances immersion by integrating real-world environments (e.g., Pokémon GO); social and multiplayer experiences that encourage collaboration and competition; and AI-driven interactions that adapt to user behavior for personalized experiences. These trends boost engagement and create dynamic, interactive gameplay.

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Andrei Berila

CEO | Indie Game Studio | Studio for Hire | Game Art & Code
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I have one example of how you can rock with AR ?? We worked on EarthMMO on the animation and 3D character design and their app is phenomenal! Through the App (game) it attracted customers to real life businesses as they were hunting for loot & enemies to slay ?? ? It helped both businesses and people seeking their service, and this is what makes this app stand out so much with an original game design! ??

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2 Mixed reality devices

Another trend in AR game design is to use mixed reality (MR) devices that can blend the real and virtual worlds more seamlessly and realistically. MR devices, such as Microsoft's HoloLens or Magic Leap's headset, can project holograms and 3D models onto the player's field of vision, creating a more immersive and interactive experience. For example, Minecraft Earth, an AR version of the popular sandbox game, allows players to build and explore virtual worlds in their own environment, using gestures and voice commands to manipulate the blocks. MR devices can also enable multiplayer and collaborative gameplay, as players can see and interact with each other's creations and avatars.

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Serge Kostyushkin

Unreal Engine Developer | 5 years+ | C++, Blueprints
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I think it's a failure and not relevant at the moment. As a VR headset owner, I'm too lazy to get up and play even big and well-made VR games. I don't think augmented reality will help with this, because you also need to arrange a place, or think through everything so that it fits into any environment. Therefore, I think that games, even in VR or AR, will be, but they should be in one place, like, for example, when sitting on a chair at a PC.

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3 Narrative and storytelling

AR games can also leverage the power of narrative and storytelling to create engaging and emotional experiences for players. By using AR to enhance the plot, the characters, and the setting of the game, developers can create more immersive and memorable stories that resonate with players. For example, The Walking Dead: Our World, an AR game based on the popular TV series, allows players to fight zombies and survive in a post-apocalyptic world, while also following the storylines and characters from the show. Narrative and storytelling can also be used to create educational and social impact games, such as WWF Free Rivers, an AR game that teaches players about the importance of river conservation and the effects of dams.

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Andrei Berila

CEO | Indie Game Studio | Studio for Hire | Game Art & Code
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Imagine playing an AR mystery game where your local café becomes a crime scene or a rainstorm changes the plot. Instead of static stories, AR could use AI-driven narratives that react to your location, time, and even real-world events ????. Think historical adventures unlocking lore at landmarks or NPCs responding differently based on your choices. With personalized, evolving stories, AR games won’t just overlay digital content, they’ll make the world your story. Now that’s next-level immersion. ??

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4 Gamification and personalization

Another way to use AR in games is to apply gamification and personalization techniques to enhance the player's motivation, engagement, and satisfaction. Gamification refers to the use of game elements, such as points, badges, levels, and rewards, to motivate players to perform certain actions or behaviors. Personalization refers to the use of data, preferences, and feedback to tailor the game experience to the player's needs and interests. For example, Zombies, Run!, an AR game that combines fitness and horror, uses gamification and personalization to motivate players to run and exercise, while also providing them with an immersive and customized zombie survival story.

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Andrei Berila

CEO | Indie Game Studio | Studio for Hire | Game Art & Code
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I agree with this; we worked on a fitness app ourselves (code & graphics) called Fitpets! it incentivized the user to keep doing his daily walks in order to keep his pet healthy ?? Gamification seems to be the future of giving people a jump-start on their motivation. It's up to then later on to keep pushing the momentum ??

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5 Innovation and experimentation

The last trend in AR game design is to use innovation and experimentation to create new and unique experiences that challenge and surprise players. AR games can use various technologies, platforms, and genres to create novel and creative gameplay that can appeal to different audiences and tastes. For example, Ingress, an AR game that combines sci-fi and espionage, uses GPS, maps, and real-world locations to create a global game of territory control and secret missions. Innovation and experimentation can also be used to create artistic and experimental games, such as Tilt Brush, an AR game that allows players to paint and sculpt in 3D space using VR controllers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most successful augmented reality game design trends?

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2

3

4

5

6

1 Location-based gameplay

2 Mixed reality devices

3 Narrative and storytelling

4 Gamification and personalization

5 Innovation and experimentation

6 Here’s what else to consider

Game Development

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What are the most successful augmented reality game design trends?

1

2

3

4

5

6

1 Location-based gameplay

2 Mixed reality devices

3 Narrative and storytelling

4 Gamification and personalization

5 Innovation and experimentation

6 Here’s what else to consider

Game Development

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