Data is essential for any creative strategy, as it helps you understand your audience, your market, your competitors, and your performance. But not all data sources are equally reliable, relevant, or useful. How can you find and use the best data to inform your creative decisions and achieve your goals? Here are some tips to help you.
Before you dive into data collection and analysis, you need to define what you want to achieve with your creative strategy. What are your specific, measurable, achievable, relevant, and time-bound (SMART) goals? Who are you targeting and why? What are the key messages and actions you want to convey and inspire? How will you measure your success and impact? By answering these questions, you can narrow down your data needs and focus on the most important and relevant indicators.
1.-Capacidad para aplicar la filosofía de marketing a cualquier organización que desempe?e su actividad en el sector cultural. 2. Habilidad para dise?ar la misión de la organización desde una perspectiva estratégica. 3. Saber establecer adecuadamente los objetivos de marketing en cualquier organización cultural. 4. Aprender a realizar una adecuada planificación estratégica de marketing. 5. Ser capaz de identificar los agentes de interés involucrados en la gestión de la organización. 6. Saber identificar las distintas tipologías de productos culturales y los aspectos más destacados de su gestión de marketing. 7. Saber dise?ar un modelo de gestión de marketing cultural para cualquier producto existente en el mercado. 1
Primary data is the data that you collect directly from your target audience, such as surveys, interviews, focus groups, feedback forms, or online analytics. Secondary data is the data that you obtain from other sources, such as reports, studies, articles, or databases. Both types of data have their advantages and disadvantages. Primary data is more tailored to your specific objectives and context, but it can be time-consuming, costly, and biased. Secondary data is more accessible, comprehensive, and objective, but it can be outdated, inaccurate, or irrelevant. Therefore, you should use a combination of both primary and secondary data to validate, complement, and enrich your findings.
el marketing para desarrollar instrumentos adaptados a las necesidades del entorno. el marketing es el proceso que se desarrolla en las organizaciones en la sociedad para facilitar el intercambio a través de relaciones que crean un valor mediante uso de recursos , donde las fórmulas de relación dotan de un nuevo sentido, los conceptos de colaboración en el intercambio y alterando la manera en entender el enfoque de marketing . el gestor dentro del desempe?o mantiene relaciones con grupos de interés Cada uno de estos participan en el proceso de creación, y han de ser incorporados a la planificación. En este proceso de valor es importante destacar el papel desempe?ado por la comunicación
To develop an impactful creative strategy that resonates with your target audience, it's crucial to leverage both primary and secondary data sources. Primary data, derived directly from qualitative surveys and customer feedback, establishes a better understanding of your audience’s needs, interests, and behaviour - whether that be customers or employees. Incorporate insights from both internal and external secondary data sources, including website and social media analytics, industry reports, and sales data. By integrating primary and secondary data, your creative strategy becomes well-rounded and data-driven, aligning your approach with your audience’s preferences for more engaging content.
When assessing data sources, it is important to evaluate them based on several criteria, such as the source's reputation, purpose, currency, accuracy, and transparency. The source's credentials, audience, timeliness, validity, objectivity and bias should also be taken into consideration to ensure that the source is reliable, authoritative, and accurate. It is essential to be aware of any hidden agendas or conflicts of interest that may lead to misleading or unreliable data.
Criterios básicos a la hora de evaluar fuentes confiables de información en la Web: Autoría. ?Se encuentra nombrado el autor o el creador del contenido? ... Propósito. ... Objetividad. ... Precisión. ... Actualización. ... Confiabilidad (fuentes) ... Navegabilidad y usabilidad. ... Conclusión.
Once you have collected and evaluated the data, you need to analyze and interpret it to extract meaningful insights and patterns. Various tools and techniques can be used, such as data visualization with graphs, charts, maps, or other visual elements; data mining with algorithms, models, or software; and data storytelling with narratives, metaphors, or emotions to connect the data to your audience's needs. These methods can help present the data in a clear and engaging way while uncovering hidden patterns, trends, or relationships.
proceso consistente en la inspección, limpieza y transformación de datos, con el fin de extraer información de utilidad para derivar en unas conclusiones concretas que permitan esclarecer la toma de decisiones.
Finally, you need to use the data to inform and improve your creative strategy. Testing and validating your assumptions, hypotheses, or ideas with the data can help you identify and address gaps, opportunities, or challenges in your market or audience. Additionally, data can be used to create and deliver more relevant, personalized, and impactful messages and content. Furthermore, monitoring and measuring your performance, results, and feedback with the data allows you to adjust and optimize your strategy. Data can be a powerful ally for your creative strategy if used wisely and effectively. By following these tips, you can find the most reliable sources for data to inform your creative decisions and achieve your goals.
Definir el público objetivo Identificar las acciones que quieres que realice ese público Explicar las estrategias que utilizarás para que eso suceda
When seeking reliable data sources to inform your creative strategy, consider tapping into industry reports and market research for broader insights. Engage with online forums and communities relevant to your field for real-time trends and consumer feedback. Utilize social media analytics to understand audience behavior and preferences. Also, consider academic journals and case studies for in-depth, research-backed information. Collaboration with data analysts or market research firms can provide a more nuanced understanding of complex data. Remember, a mix of quantitative and qualitative data often yields the most comprehensive insights for an effective creative strategy.