What are the most popular consumer marketing channels and tools used today?

Email marketing allows businesses to segment their audience, personalize messages, and increase engagement and conversions by communicating directly with subscribers. Systems such as Mailchimp, Constant Contact, and AWeber offer complete email marketing solutions.

In my experience, the type of channel and tool will depend a lot on your business objectives. I suggest to my clients to integrate both online and offline marketing. For example, if I want to attract prospects, I start with a Prospects Funnel strategy, ranging from an ad to attract prospects for a giveaway to inviting them to a breakfast where they can test the product, receive recommendations, and purchase it at a special price. As you can see in this case, online and offline channels are integrated, and I rely on marketing tools such as Facebook Ads Manager, Hubspot, Mailchimp, Notion, among others. But all depend on your business objectives.

I'd say that email marketing remains a remarkably powerful tool. Here's why: 1. Targeted Personalization: Email marketing allows content tailored to individual customer preferences. 2. Cost-Effectiveness: It offers a high ROI. 3. Measurable Results: Tools like Mailchimp provide detailed analytics. 4. Customer Lifecycle Management: Effective in managing customer relationships from acquisition to retention. 5. Integration with Other Marketing Channels: It can be seamlessly integrated to create a cohesive and effective overall marketing strategy. 6. Building Long-Term Relationships: Fosters ongoing customer engagement. However, the success of email marketing relies heavily on how well it's executed.

Encourage our customers to become brand advocates by incorporating user-generated content (UGC) campaigns. Encourage customers to share their experiences with our products through photos, videos, and testimonials. This authentic content not only serves as powerful social proof but also engages our community.

Social media marketing: By leveraging the power of platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn, businesses can engage with their audience, develop brand awareness, generate leads, and drive website traffic through engaging content and targeted advertising.

Content marketing is how you stand out. There are so many different channels and ways to distribute it....but the focus needs to be on the value and interest you provide to the reader.

Why is so much web content crap? Because marketers have been taught that they need to maintain a daily or even hourly content stream. One potential client even asked me to produce three articles a day! Instead, I believe that one thoughtful, well-researched, and well-placed article is worth a thousand nonsensical social media posts.

Ojo con la tendencia WhatsApp. Porque hay muchas herramientas de marketing que estimulan los resultados de negocio. Y todas ellas ya desarrolladas para: Presencia digital en la web, nutrición de contactos en email marketing, visibilidad en Redes Sociales... De acuerdo. Pero WhatsApp como herramienta de marketing todavía está por desarrollar.

Content Marketing: Producing and sharing valuable and relevant material via blog posts, articles, videos, and other means helps to attract and maintain a specific audience, resulting in profitable consumer actions.

El comprador es cada vez más exigente, entiende que la oferta es abundante y valora su capacidad de elegir el producto que prefiere. Es por ello, que el marketing de contenidos se ha convertido en una herramienta valiosa para convencer al consumidor. Totalmente de acuerdo con la frase " El contenido es el Rey "

Search Engine Optimization (SEO): By optimizing websites and content for search engines, businesses can increase organic visibility, attract more traffic, and reach out to potential customers actively looking for relevant information or items. Tools like SEMrush and Ahrefs aid in tracking performance, spotting opportunities, and managing PPC campaigns.

Pay-Per-Click (PPC) Advertising: With PPC advertising, businesses pay for each click on their adverts, effectively driving targeted visitors to their websites. This strategy generates leads quickly; platforms like Google Ads provide extensive campaign management choices.

The marketing channels you select have to be aligned to the whole customer journey. Where customers hear about you as a brand (awareness), who they benchmark you against (consideration) and where they choose to shop (conversion). Channel mix will always be successful if your strategy is customer centric; and you have to use more than one channel. Increasing the number of brand touch-points will improve conversion. The number of brand touch-points varies by sector. Too many will result in lower ROI, not enough will leave money on the table.

La seule question à se poser c'est quel est le bon mix de communication pour vos cibles Par exemple dans le cas d'une entreprise vendant des croisières de luxe dont la cible est majoritairement dominé par le segment senior. Pas besoin de passer des efforts sur des canaux comme Tik Tok. Chaque mix doit être en accord avec vos usées et leur parcours d'achat.

Relying on a single channel limits reach. I prefer using a multi-channel multi-format method that includes PPC, video, SEO, content marketing, email and landing pages to improve reach, to increase traffic and to generate conversions.