What are the most innovative video experiences that engage viewers?

1 Interactive videos

Interactive videos are videos that allow the viewer to make choices, influence the outcome, or participate in the action. They can be used for various purposes, such as branching narratives, quizzes, games, simulations, or surveys. Interactive videos can increase engagement, retention, and satisfaction, as they give the viewer more control and agency over the content. To create interactive videos, you need a software tool that enables you to add elements such as buttons, links, menus, or branching paths to your video.

2 360-degree videos

360-degree videos are videos that capture the entire scene around the camera, giving the viewer a panoramic view of the environment. They can be viewed on a computer, a smartphone, or a virtual reality headset, and the viewer can change the perspective by dragging, tilting, or moving their device. 360-degree videos can create immersive and realistic experiences, as they allow the viewer to explore the surroundings and feel like they are there. To create 360-degree videos, you need a camera that can record in all directions, such as a GoPro Fusion or a Ricoh Theta.

3 Live videos

Live videos are videos that are streamed in real time, allowing the viewer to watch the content as it happens. They can be used for events, interviews, demonstrations, or behind-the-scenes glimpses. Live videos can generate excitement, curiosity, and loyalty, as they create a sense of urgency and authenticity. They also enable interaction and feedback, as the viewer can comment, ask questions, or react to the content. To create live videos, you need a platform that supports live streaming, such as YouTube, Facebook, or Instagram.

4 Animated videos

Animated videos are videos that use drawings, graphics, or images to create motion and visual effects. They can be used for explaining complex concepts, illustrating abstract ideas, or adding humor and creativity. Animated videos can enhance comprehension, attention, and emotion, as they use visuals, sounds, and narration to convey the message. They also offer more flexibility and variety, as they can use different styles, characters, and scenarios. To create animated videos, you need a software tool that allows you to design, edit, and animate your video, such as Adobe Animate or Vyond.

5 Vertical videos

Vertical videos are videos that are filmed or edited in a portrait orientation, rather than a landscape one. They are optimized for mobile devices, as they fit the screen better and require less scrolling or zooming. They can be used for social media platforms, such as TikTok, Snapchat, or Instagram Stories, where vertical videos are the norm. Vertical videos can increase reach, engagement, and retention, as they cater to the mobile audience and their habits. To create vertical videos, you need a camera or a smartphone that can record in a vertical mode, or a software tool that can crop or resize your video, such as Premiere Pro or iMovie.