What are the most innovative SMO campaigns and tactics?

1 Use interactive content

One of the most innovative SMO tactics is to use interactive content, such as quizzes, polls, surveys, games, calculators, or live videos, to engage your audience and generate leads. Interactive content can help you increase the time spent on your social media pages, collect valuable data and feedback, and create a personalized and memorable experience for your followers. You can use tools like Outgrow, Typeform, or Qzzr to create interactive content for your social media platforms.

2 Leverage user-generated content

Another innovative SMO tactic is to leverage user-generated content, or UGC, to build trust, credibility, and loyalty among your audience. UGC is any content created by your customers or fans, such as reviews, testimonials, photos, videos, or stories, that showcases your brand, products, or services. UGC can help you increase your social proof, reach new audiences, and encourage more engagement and conversions. You can use platforms like Bazaarvoice, Curalate, or Pixlee to collect, curate, and display UGC on your social media channels.

4 Implement chatbots and messenger marketing

A fourth innovative SMO tactic is to implement chatbots and messenger marketing, or automated conversations and messages that can help you communicate with your audience, provide customer service, or generate leads. Chatbots and messenger marketing can help you increase your response rate, customer satisfaction, and conversions, and create a personalized and humanized interaction with your followers. You can use tools like ManyChat, Chatfuel, or MobileMonkey to create and integrate chatbots and messenger marketing on your social media platforms.

5 Optimize for voice search and smart speakers

A fifth innovative SMO tactic is to optimize for voice search and smart speakers, or devices that allow users to search or access information using voice commands. Voice search and smart speakers can help you increase your brand awareness, authority, and traffic, and reach new audiences who prefer voice over text. You can use strategies like using long-tail keywords, answering questions, creating podcasts, or optimizing for featured snippets to make your social media content and profiles more voice-friendly. You can use tools like AnswerThePublic, SEMrush, or Moz to optimize for voice search and smart speakers.

6 Experiment with new formats and platforms

A sixth innovative SMO tactic is to experiment with new formats and platforms, or emerging trends and opportunities that can help you reach new audiences, create viral content, or gain a competitive edge. New formats and platforms can help you showcase your creativity, adaptability, and relevance, and attract more attention and engagement. You can use formats and platforms like reels, TikTok, Clubhouse, or Twitter Spaces to experiment with new formats and platforms.