What are the most innovative business models and revenue streams for creative strategists?

Innovative business models for creative strategists involve subscription services, experiential marketing, and content licensing. Diversify revenue streams through branded collaborations, online courses, and exclusive events. Leverage the gig economy for project-based work. Embrace technology, such as NFTs, for unique monetization. Stay agile, adapt to emerging trends, and create value-driven partnerships for sustained success.

This is a very underserved niche for a lot of the space. Recently there was never a “creative strategist” niche. It was a set of tasks other people did during their marketing job. So once it got separated out and more content was created for it. It became a real revenue source and opportunity for growth to produce content / courses / communities that other aspiring creative strategists can learn and eventually earn from. It’s a great skill to have if you’re a creative director or if you’re a media buyer.

Kreative Strateg:innen sollten sich auf Community-Engagement und -Verst?ndnis konzentrieren, um effektive Strategien zu entwickeln. Es ist essenziell, die Bedürfnisse und Kultur einer Community zu verstehen und sie in den Entwicklungsprozess einzubeziehen. Dies f?rdert Zugeh?rigkeit und führt zu ma?geschneiderten L?sungen. Strateg:innen k?nnen ihre Klienten auch im Aufbau von Community-Netzwerken coachen, um Kollaborationen zu st?rken.

Los modelos de negocio innovadores nacen del esfuerzo y no de una ráfaga de creatividad, se debe ser constantes y perder miedo al error.

One of the observations I have made in this area is that consulting and coaching do not necessarily need to be solo-game. People often don't think of teaming up with other people who could empower their service or production capacity. People think small scale. Therefore, it can be hard to grow or take on bigger projects. I recommend trying to support each other, looking for those who could complete or empower our service.

Recently I've been meeting with a lot of people in the entertainment industry - especially creatives and writers. And I noticed that this Revenue model is very popular there. Most of people in Advertising industry don't think about it and THEY SHOULD! That is great model also for "passive" income.

License your intellectual property or creative assets for others to use and collect royalties on sales or usage. As Steve Jobs said, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." Useful tools: Shopify, Gumroad, Payhip.

Kreative Strateg:innen k?nnen Partnerschaften mit Unternehmen, Agenturen und Influencer:innen nutzen, um Community-orientierte Strategien zu verst?rken. Diese Kooperationen, basierend auf gegenseitigem Nutzen und gemeinsamen Visionen, erm?glichen Zugang zu neuen Communities und Ressourcen. Wichtig ist die Identifizierung komplement?rer F?higkeiten, die Community-Beziehungen st?rken. Dies umfasst die gemeinsame Entwicklung und F?rderung von zielgruppenspezifischen Produkten und Inhalten. Solche Partnerschaften bieten nicht nur finanzielle Vorteile wie Umsatzbeteiligungen, sondern bauen auch nachhaltige Netzwerke auf und f?rdern ein st?rkeres Community-Engagement.

Implement the "Favorite 5" partnership framework for securing easy buy-in from potential partners, fostering a win-win situation. 1??Example 1: For FACEBOOK PPC MARKETERS, their "Favorite 5" potential partners would be: - copywriters - digital marketers - graphic designers - web developers - SEO managers 2??Example 2: For AUTHORS & THOUGHT LEADERS, their "Favorite 5" potential partners might include: - Literary agents - Book editors - Public relations specialists - Social media strategists ?? Online course experts: To create enticing bonus learning assets that complement the user experience during the book's pre-launch, aiming to boost sales to bestseller status while growing your email list.

Team up with complementary businesses. Share resources, audiences and revenue. As David Ogilvy said, "Don't bunt. Aim out of the ball park." Useful tools: PartnerStack, Impact, Podia.

Membership nurtures an engaged community around shared interests and your unique expertise. Recurring fees sustain you while two-way interactions strengthen your brand authority. Structure models thoughtfully to attract and retain members. If you have a personal brand on social media preferably Instagram make use of the subscription model to build on your now loyal and niched-down audience while generating some passive income in return for exclusive information, polls and more.

Membership and subscription models leverage the appeal of exclusivity. By offering specialized benefits, creative strategists can cultivate a loyal community of recurring customers. This delivers predictable revenue andreduced client churn. Popular membership perks include early access to original research reports, invitation-onlyevents and networking, customized coaching sessions, discounts on additional services, and more. The key is crafting a premium membership package that provides ongoing value beyond one-time consulting engagements. From online masterclasses to intimate in-person summits, subscriptions allow creative strategists to monetize their expertise in an ongoing relationship with members.

Offer exclusive access or content to members who pay a recurring fee. As Sam Altman says, "The most powerful way to get what you want is to help other people get what they want." Useful tools: Memberful, Circle, Substack.

Maximize crowdfunding success with compelling storytelling, engaging visuals, and exclusive rewards. Leverage social media, partnerships, and urgency. Cultivate a sense of community, express gratitude, and adapt based on feedback for sustained support.

Raise funds for a specific project from a community of supporters. As Demis Hassabis said, "The power of many minds working together is really quite astonishing." Useful tools: Kickstarter, Patreon, GoFundMe. Surprising insight: Micro-licensing creative assets as NFTs on blockchain networks like Flow and Tezos is an emerging opportunity.

La colaboración creativa es vital que esté registrada como propiedad intelectual, ya sea que sea para un proyecto altruista o para una organización. Cuando brindas consultoría desde que se elabora el contrato ahí se especifica de quién es la propiedad intelectual, obviamente se pueden ceder los derechos solo que este acuerdo debe ser de común acuerdo y bajo un clausulado especial.

Upselling-Potentiale bei Community-basierten Kreativstrategien sind nach Projektabschluss entscheidend. Erfolgreiche Strategien schaffen eine Vertrauensbasis, die für erweiterte Angebote genutzt werden kann. Strategen sollten erweiterte Dienstleistungen oder Produkte anbieten, die auf die Bedürfnisse der Community zugeschnitten sind. Dies umfasst fortgeschrittene Kurse, spezialisierte Beratung oder ma?geschneiderte Tools, abgeleitet aus Community-Feedback. Solche Angebote erh?hen den Kundenwert und st?rken langfristige Beziehungen. Sie signalisieren Interesse an kontinuierlichem Wachstum und einer dauerhaften Partnerschaft, was zu einer nachhaltigen und profitablen Gesch?ftsbeziehung führt.

Oh the wonderful irony of an article “powered by AI” about creative strategy. My advice is stop churning out AI garbage under the guise of it being your own work and trying to charge people for it. How about that? [this certainly AIn’t powered by AI ??]

???Sticking around after a big project to play an active role on retainer is not only a strong revenue stream, it can add more accountability and ongoing value to the client you’re serving. ??Of course- this should only be done when it amplifies the value of the work they’ve already invested in. If it’s purely for a cash grab- just don’t do it. Be a good biz citizen and partner! :)

El uso de las IA tienen muchos sesgos, fallas de seguridad y no remplaza la visión humana. Debe ser considerada como una excelente herramienta pero debe ser usada correctamente, entender sus implicaciones y sus uso y que tanto puede afectar a tu organización. También que muchos resultados pueden mentir.