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What are the most important things to consider when developing a creative project?

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Developing a creative project can be an exciting and rewarding experience, but it also requires careful planning, execution, and evaluation. Whether you are working on a personal or professional project, there are some important things to consider that can help you achieve your goals and avoid common pitfalls. In this article, we will explore six key aspects of developing a creative project, from defining your purpose and audience, to managing your time and resources, to assessing your results and learning from feedback.

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Marcos Mayer

Especialista em Comunica??o Corporativa | 32 anos transformando mensagens em resultados | Consultor, Palestrante e…
Alyson Laura

Regenerative Practitioner

1 Purpose and audience

The first thing to consider when developing a creative project is why you are doing it and who you are doing it for. Having a clear and specific purpose will help you focus your ideas, set your objectives, and measure your success. Knowing your audience will help you tailor your project to their needs, preferences, and expectations. You can research your audience by asking questions, conducting surveys, or observing their behavior. You can also create personas or profiles that represent your ideal or typical audience members.

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Marcos Mayer

Especialista em Comunica??o Corporativa | 32 anos transformando mensagens em resultados | Consultor, Palestrante e Mentor | +3M de visualiza??es no LinkedIn
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Criatividade é o processo de gerar ideias novas que têm valor. Ideias novas para quê? Para solucionar algum problema. Ideias que têm um valor para quem? Para um determinado público. Ent?o ter um propósito e o público definidos é extremamente importante e vale muito a pena investir bastante tempo nessa etapa. Quanto mais precisa for essa defini??o, melhor será o resultado do trabalho.

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2 Scope and feasibility

The second thing to consider when developing a creative project is how big and realistic it is. You need to define the scope of your project, which is the extent and limits of what you want to achieve, deliver, and cover. You also need to assess the feasibility of your project, which is the likelihood and possibility of completing it within your constraints and resources. You can use tools such as SMART goals, project plans, or scope statements to help you define and assess your project scope and feasibility.

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Marcos Mayer

Especialista em Comunica??o Corporativa | 32 anos transformando mensagens em resultados | Consultor, Palestrante e Mentor | +3M de visualiza??es no LinkedIn
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Voltando à defini??o de criatividade como o processo de gerar ideias novas que têm valor, se nós definimos o propósito e o público, o escopo já está praticamente definido. Definir a viabilidade é algo extremamente importante, mas n?o deve ser um fator limitador da criatividade.

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3 Creativity and innovation

The third thing to consider when developing a creative project is how original and valuable it is. You want to create something that is not only new and different, but also useful and meaningful. You can use techniques such as brainstorming, mind mapping, or SCAMPER to generate and refine your ideas. You can also use frameworks such as the four Ps of creativity (process, product, person, and press) or the innovation matrix (incremental, radical, architectural, or disruptive) to evaluate and categorize your ideas.

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Marcos Mayer

Especialista em Comunica??o Corporativa | 32 anos transformando mensagens em resultados | Consultor, Palestrante e Mentor | +3M de visualiza??es no LinkedIn
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Nesse ponto, eu gosto muito de usar a tríade do Design Thinking, como apresentada por Tim Brown em seu livro “Design Thinking - Uma metodologia poderosa para decretar o fim das velhas ideias. A tríade é formada por desejabilidade, viabilidade e factibilidade. A desejabilidade diz respeito ao valor que a inova??o leva ao seu público. A viabilidade diz respeito à quest?o econ?mica. Um projeto inovador precisa ser viável do ponto de vista econ?mico e financeiro. E a factibilidade trata da maturidade da tecnologia necessária para se desenvolver essa inova??o. Se uma ideia criativa passar por esses três filtros, ela, sem dúvida, é uma ideia criativa e inovadora.

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4 Collaboration and communication

The fourth thing to consider when developing a creative project is how well you work and communicate with others. If you are working on a team project, you need to establish roles, responsibilities, and expectations for each member. You also need to foster a culture of trust, respect, and feedback among your team. You can use tools such as team contracts, charters, or agreements to help you clarify and document your team norms and goals. You can also use methods such as meetings, emails, or online platforms to help you communicate and coordinate your team activities.

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Alyson Laura

Regenerative Practitioner
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Be careful not to over structure and strip away all the fun. The importance of communication in this step is to create a safe space so people can communicate novel and unclear ideas as a way to foster collaboration and creativity. When communicating try to avoid unspecific descriptors like good, bad, or nice, or fine. Approach new and different ideas or concepts with curiosity rather than criticism. This is best achieved with patience and not trying to rush an outcome.

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Marcos Mayer

Especialista em Comunica??o Corporativa | 32 anos transformando mensagens em resultados | Consultor, Palestrante e Mentor | +3M de visualiza??es no LinkedIn
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No ambito da criatividade, eu considero o trabalho individual muito mais importante e produtivo. Quando falamos da inova??o, sem dúvida nenhuma a colabora??o é essencial, porque toda a inova??o é coletiva.

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5 Time and resources

The fifth thing to consider when developing a creative project is how much time and resources you have and need. You need to plan and manage your time effectively, by breaking down your project into tasks, milestones, and deadlines. You also need to allocate and optimize your resources efficiently, by identifying and using the best tools, materials, and sources for your project. You can use tools such as calendars, schedules, or Gantt charts to help you plan and track your time. You can also use tools such as budgets, inventories, or checklists to help you manage and monitor your resources.

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Alyson Laura

Regenerative Practitioner
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Time management for creative projects is different from time management for an administrative or technical task. Creative work often requires several iterations and feedback from other disciplines before it is finalized. Therefore build time in for your own reflection and iteration on yours and your team's progress.

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Marcos Mayer

Especialista em Comunica??o Corporativa | 32 anos transformando mensagens em resultados | Consultor, Palestrante e Mentor | +3M de visualiza??es no LinkedIn
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Voltando à tríade apresentada por Tim Brown, aqui estamos falando de viabilidade e factibilidade. A viabilidade trata de recursos econ?micos e da possibilidade de se levar um projeto ao mercado, enquanto os recursos falam da maturidade da tecnologia e do quanto ela está pronta para ser transformada em um produto que vai levar valor para o público.

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6 Results and feedback

The sixth thing to consider when developing a creative project is how well you achieved your purpose and met your audience's needs. You need to evaluate and measure your results, by comparing them to your objectives, criteria, and standards. You also need to collect and analyze feedback, by asking for and listening to the opinions, suggestions, and criticisms of your audience, team, and stakeholders. You can use tools such as rubrics, surveys, or tests to help you evaluate and measure your results. You can also use tools such as interviews, focus groups, or reviews to help you collect and analyze feedback.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alyson Laura

Regenerative Practitioner
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Literally put yourself in new and unfamiliar settings to unlock new ways of thinking. For example take a meeting outside or take it on a walk. Gather your team standing in a circle and throw a ball for quick idea generation. Source engagement strategies from your company's culture.

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What are the most important things to consider when developing a creative project?

1

2

3

4

5

6

7

1 Purpose and audience

2 Scope and feasibility

3 Creativity and innovation

4 Collaboration and communication

5 Time and resources

6 Results and feedback

7 Here’s what else to consider

Creativity Skills

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What are the most important things to consider when developing a creative project?

1

2

3

4

5

6

7

1 Purpose and audience

2 Scope and feasibility

3 Creativity and innovation

4 Collaboration and communication

5 Time and resources

6 Results and feedback

7 Here’s what else to consider

Creativity Skills

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