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What are the most important technologies for Event Production professionals to learn?

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Event production is a dynamic and creative field that requires a combination of technical, artistic, and interpersonal skills. Whether you are planning, designing, or executing an event, you need to be familiar with the latest technologies that can enhance your work and help you overcome challenges. In this article, we will explore some of the most important technologies for event production professionals to learn, and how they can benefit your career.

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1 Audiovisual Systems

Audiovisual systems are the backbone of any event, as they provide the sound, lighting, video, and special effects that create the desired atmosphere and deliver the message. As an event production professional, you need to know how to operate, troubleshoot, and optimize different types of audiovisual systems, such as PA systems, mixers, microphones, speakers, projectors, screens, LED walls, cameras, and software. You also need to understand the principles of sound engineering, lighting design, and video production, and how to adapt them to different venues, audiences, and formats.

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Dan Olsen

Business Owner at INTEGRATE AVL
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So much has changed since the pandemic and how it affected the AV industry. Many of the skilled and long time employees have left the industry and I’ve been seeing a lot more freelancers entering the field. The freelance market is great but many people lack the knowledge of those that were full time employees. As a freelance employee, you should be working to sharpen your skills and continue to learn things like networking and digital signal flow as those are starting to dominate the industry.

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2 Event Management Software

Event management software is a tool that helps you plan, organize, and execute your events more efficiently and effectively. It can help you with tasks such as budgeting, scheduling, registration, communication, marketing, analytics, and reporting. There are many options available in the market, each with its own features and functionalities. As an event production professional, you need to learn how to use the software that suits your needs and preferences, and how to integrate it with other platforms and systems that you use.

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Oscar Cortijo

Productor de eventos masivos especializado en gastronomía. Socio en Grupo Eventos Increíbles Co Owner en C&C Producciones y Eventos Consultoría Gastronómica Freelance Producción general de Eventos
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De los mas utilizados y que mejor utilidades brindan, yo he trabajado con: Fourvenues Berrly Eventplanner Evenbrite Aunque Eventia tiene algunas cuestiones en desarrollo, perfila a ser una muy buena aplicación para eventos presenciales.

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3 Live Streaming Platforms

Live streaming platforms are a technology that allows you to broadcast your events online in real time, or on demand, to a wider and more diverse audience. They can also enable interaction and engagement with your attendees, such as live chat, polls, Q&A, and feedback. Live streaming platforms can be used for various types of events, such as conferences, webinars, workshops, concerts, and festivals. As an event production professional, you need to learn how to choose the best platform for your event, how to set up and manage the live stream, and how to measure and improve its performance.

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Sam Howard

Senior Director, Event Technology @ Caesars Palace in Las Vegas
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Even after returning to live in-person events we are still seeing a large demand for live streaming and web conferencing. It is important that industry professionals stay abreast of the latest trends in this space

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4 Virtual and Augmented Reality

Virtual and augmented reality are technologies that create immersive and interactive experiences for your attendees, by simulating or enhancing the real world with digital elements. They can be used to create virtual environments, tours, simulations, games, and demonstrations for your events. They can also enhance the physical environment, by adding information, graphics, animations, and sounds. As an event production professional, you need to learn how to use virtual and augmented reality devices, such as headsets, glasses, smartphones, and tablets, and how to design and develop content and applications for them.

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Rishi arora

"Innovative solutions for Office. Healthcare Markets , Education, Robotic And Ergonomic Solutions "
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Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has the potential to revolutionize the advertising experience by making ads more engaging and interactive. AR ads should use high-quality visuals to create a realistic and immersive experience in events. AR can be used to personalize ads to specific people or groups of people. AR can be used to create interactive ads that allow people to interact with the ad in a more engaging way. AR can be used on Lcd screens, Robots, Tablets, phones or even glass windows with projectors .By making ads more engaging and interactive, AR can help exhibitors reach their target audience more effectively

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5 Artificial Intelligence and Machine Learning

Artificial intelligence and machine learning are technologies that enable computers to perform tasks that normally require human intelligence, such as learning, reasoning, and decision making. They can be used to automate and optimize various aspects of your events, such as personalization, recommendation, segmentation, targeting, analysis, and prediction. They can also help you create more engaging and interactive experiences for your attendees, such as chatbots, voice assistants, facial recognition, and sentiment analysis. As an event production professional, you need to learn how to use artificial intelligence and machine learning tools and platforms, and how to apply them to your event objectives and challenges.

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Rishi arora

"Innovative solutions for Office. Healthcare Markets , Education, Robotic And Ergonomic Solutions "
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AI enabled Mobile robots with advertising screens attract more attention compared to static advertising methods, making it easier to capture the audience's attention in events.AI analytics in advertising robots refers to the use of artificial intelligence (AI) algorithms and data analytics tools to analyze and optimize advertising campaigns delivered by robots in events. Robots, can use AI analytics to tailor their messaging to individual viewers based on their demographics, interests, and behavior. By analyzing data on visitors behavior, such as how long they spend viewing an ad or which products they show interest in, AI analytics can help advertising robots optimize their campaigns . to deliver more targeted and relevant messages

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rishi arora

"Innovative solutions for Office. Healthcare Markets , Education, Robotic And Ergonomic Solutions "
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The world of technology is constantly evolving, and with each passing day, we witness new inventions and innovations that are changing the way we live and work. One such trend that has emerged in recent years is the use of robots with screens for advertisement and interactivity. These robots are equipped with screens that display advertisements and other promotional content.Robot rental is becoming an increasingly popular option for businesses looking to enhance their brand recognition and boost visitor engagement during exhibitions and events.Robots are eye-catching and can help to attract attention to your brand or product at events and trade show. Robots can be used to provide information about your products to attendees and record leads

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Oscar Cortijo

Productor de eventos masivos especializado en gastronomía. Socio en Grupo Eventos Increíbles Co Owner en C&C Producciones y Eventos Consultoría Gastronómica Freelance Producción general de Eventos
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Al evaluar las opciones de software para eventos, es crucial alinear las características y capacidades del software con los requisitos específicos y el alcance de tu evento. La elección de un software adecuado puede facilitar significativamente la planificación y ejecución exitosa de tus eventos.

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Pablo Bonales

Tech solutions for your event at FNXET // Student at 42 Madrid Campus
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In my experience, given the rapidly evolving landscape of technology, for event producers to stay ahead of trends and deliver unparalleled experiences to attendees, it would be a great idea to consult with professionals specialised in these tech for events. Keeping up with what’s available can be time consuming and overwhelming. It is already the norm to delegate sales and marketing, so being innovative (and with a good ROI) could also be handed to a dedicated person. Technology consultants are not only aware of current trends but are adept at predicting and adapting to emerging ones.

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What are the most important technologies for Event Production professionals to learn?

1

2

3

4

5

6

1 Audiovisual Systems

2 Event Management Software

3 Live Streaming Platforms

4 Virtual and Augmented Reality

5 Artificial Intelligence and Machine Learning

6 Here’s what else to consider

Event Production

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What are the most important technologies for Event Production professionals to learn?

1

2

3

4

5

6

1 Audiovisual Systems

2 Event Management Software

3 Live Streaming Platforms

4 Virtual and Augmented Reality

5 Artificial Intelligence and Machine Learning

6 Here’s what else to consider

Event Production

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