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What are the most important steps to take when networking in Agribusiness?

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Networking is a key skill for any professional, but especially for those in agribusiness. Agribusiness is a diverse and dynamic sector that covers the entire food and fiber value chain, from farm to fork. It involves many stakeholders, such as farmers, processors, retailers, consumers, researchers, policymakers, and NGOs. To succeed in agribusiness, you need to build and maintain strong relationships with these different actors, and leverage your network to access opportunities, information, and resources. In this article, we will share some of the most important steps to take when networking in agribusiness.

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John Hrenechen

Gerente Administrativo-Financeiro | Executivo | Professor Acadêmico | +10 anos de experiência no Agronegócio |…

1 Identify your goals

Before you start networking, you need to have a clear idea of what you want to achieve. Do you want to find a new job, a mentor, a partner, or a customer? Do you want to learn new skills, gain insights, or solve a problem? Having a specific and realistic goal will help you focus your networking efforts and measure your progress. It will also help you communicate your value proposition and your expectations to your potential contacts.

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John Hrenechen

Gerente Administrativo-Financeiro | Executivo | Professor Acadêmico | +10 anos de experiência no Agronegócio | Certifica??o ANBIMA | Administrador e Contador
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Definir Objetivos Claros Pesquisar e Identificar Contatos-Chave Desenvolver uma Proposta de Valor Participar de Eventos e Conferências Utilizar Redes Sociais e Plataformas Profissionais Oferecer e Pedir Ajuda Manter o Contato Ser Autêntico e Construir Relacionamentos Genuínos

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2 Research your target audience

Once you have defined your goal, you need to identify who can help you achieve it. You can start by mapping out your existing network and seeing who you already know in agribusiness. You can also use online platforms, such as LinkedIn, AgriProFocus, or AgFunder, to find and follow people and organizations that are relevant to your field of interest. You can also attend events, webinars, or workshops related to agribusiness, and look for speakers, sponsors, or attendees that match your profile. The more you know about your target audience, the easier it will be to tailor your approach and your message.

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3 Reach out and follow up

The next step is to initiate contact with your target audience. You can do this by sending a personalized email, a LinkedIn message, or a phone call. You should introduce yourself briefly, explain why you are interested in them, and ask for their permission to connect. You should also mention how you found them, and what value you can offer them. For example, you can share some relevant information, invite them to an event, or offer to help them with something. You should also be respectful of their time and availability, and avoid being too pushy or demanding. Once you have established contact, you should follow up regularly and keep the conversation going. You can do this by sending updates, asking questions, giving feedback, or sharing opportunities.

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4 Build trust and rapport

Networking is not only about exchanging information, but also about building trust and rapport. You want to create a positive impression and a lasting relationship with your contacts. You can do this by being genuine, respectful, and courteous. You should also show interest in them as individuals, not just as professionals. You can ask them about their background, their goals, their challenges, and their passions. You can also share some personal stories, opinions, or experiences that relate to agribusiness. You should also listen actively and attentively, and acknowledge their contributions and achievements. You should also be reliable and consistent, and deliver on your promises and commitments.

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John Hrenechen

Gerente Administrativo-Financeiro | Executivo | Professor Acadêmico | +10 anos de experiência no Agronegócio | Certifica??o ANBIMA | Administrador e Contador
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Ser Genuíno, Respeitoso e Cortês Demonstrar Interesse Pessoal e Profissional Compartilhar Histórias Pessoais e Experiências Relevantes Ouvir Ativamente e Reconhecer Contribui??es Ser Confiável e Cumprir Promessas

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5 Expand and diversify your network

The final step is to expand and diversify your network. You can do this by asking your contacts for referrals, introductions, or recommendations. You can also join or create groups, communities, or associations related to agribusiness, and participate in their activities and discussions. You can also volunteer, mentor, or collaborate on projects or initiatives that involve agribusiness. You should also seek to connect with people from different backgrounds, sectors, regions, and perspectives, and learn from their experiences and insights. The more diverse and extensive your network is, the more opportunities and resources you will have access to.

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John Hrenechen

Gerente Administrativo-Financeiro | Executivo | Professor Acadêmico | +10 anos de experiência no Agronegócio | Certifica??o ANBIMA | Administrador e Contador
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Pedir Referências e Introdu??es Ingressar ou Criar Grupos e Comunidades do Setor Participar de Atividades e Discuss?es Setoriais Ser Voluntário, Mentor ou Colaborador em Projetos do Agronegócio Conectar-se com Pessoas de Diversas Origens e Perspectivas Ampliar e Diversificar a Rede para Acesso a Mais Oportunidades

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Oleksandr Alba

Co-Founder @ COMPLANT CONSULTING | MSc Organic Agriculture/Agroecology
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Networking is one of the most powerful tools when we use it wisely. When we expand our network we expand our possibilities. Weak connections one day could bring amazing opportunities.

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What are the most important steps to take when networking in Agribusiness?

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1 Identify your goals

2 Research your target audience

3 Reach out and follow up

4 Build trust and rapport

5 Expand and diversify your network

6 Here’s what else to consider

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