What are the most important skills for ad operations professionals?

1 Platform proficiency

Ad operations professionals need to be familiar with various platforms and tools that are used to create, launch, monitor, and optimize digital ad campaigns. These include ad servers, demand-side platforms, supply-side platforms, ad exchanges, verification services, and analytics tools. You need to know how to use these platforms effectively, troubleshoot issues, and adapt to changes and updates. You also need to understand how different platforms integrate and communicate with each other, and how to ensure compliance with industry standards and best practices.

3 Communication skills

Ad operations professionals need to be able to communicate effectively with various stakeholders, such as clients, publishers, vendors, and internal teams. You need to be able to understand and translate the needs and expectations of different parties, and provide timely and accurate information and feedback. You also need to be able to collaborate and coordinate with others, and resolve conflicts and issues diplomatically. You need to be able to use different modes and channels of communication, such as email, phone, chat, video, and presentations.

4 Problem-solving skills

Ad operations professionals need to be able to solve problems quickly and creatively, especially when faced with unexpected or complex situations. You need to be able to identify and diagnose the root causes of problems, and devise and implement solutions. You also need to be able to anticipate and prevent potential problems, and learn from mistakes and failures. You need to be able to use logic, reasoning, and intuition, and apply relevant knowledge and skills.

5 Adaptability skills

Ad operations professionals need to be able to adapt to changing and evolving circumstances, such as new technologies, platforms, formats, regulations, and market trends. You need to be able to learn new skills and tools, and update your knowledge and practices. You also need to be able to cope with stress, uncertainty, and ambiguity, and manage your time and resources efficiently. You need to be flexible, resilient, and open-minded.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?