What are the most important product features to highlight when selling to a new client?

1 Audience size and quality

One of the first things a new client will want to know is how many people will see or hear their message, and what kind of people they are. You have to demonstrate that your media product reaches a large and relevant audience for your client's industry, niche, or target market. You can use data such as ratings, impressions, downloads, subscribers, demographics, psychographics, and behavior to show that your audience is engaged, loyal, and qualified.

2 Content alignment and credibility

Another key feature to highlight is how your media product aligns with your client's brand, message, and values. You have to show that your content is relevant, high-quality, and trustworthy, and that it creates a positive association for your client. You can use examples of previous or current clients who have benefited from your content, testimonials from your audience, awards or recognition from your industry, and case studies or success stories to show that your content is credible and effective.

3 Format and flexibility

A third feature to highlight is how your media product fits your client's budget, timeline, and creative vision. You have to show that your format is suitable, adaptable, and innovative for your client's needs. You can use samples of your media product, such as audio clips, video clips, or screenshots, to show how it looks and sounds. You can also use options such as sponsorship, integration, co-creation, or customization to show how you can adjust your media product to match your client's goals and preferences.

4 Performance and measurement

A fourth feature to highlight is how your media product delivers results and how you measure them. You have to show that your media product generates leads, conversions, sales, awareness, or loyalty for your client, and that you can track and report on them. You can use metrics such as reach, frequency, share of voice, return on investment, or customer lifetime value to show how your media product performs. You can also use tools such as analytics, surveys, feedback, or testimonials to show how you measure and improve your media product.

5 Value proposition and differentiation

A fifth feature to highlight is how your media product offers a unique and compelling value proposition for your client, and how it stands out from the competition. You have to show that your media product solves a problem, fulfills a need, or creates an opportunity for your client, and that it does so better than any other media product in the market. You can use benefits such as exclusivity, innovation, quality, or reputation to show how your media product adds value. You can also use comparisons, testimonials, or endorsements to show how your media product differentiates itself from others.

6 Call to action and next steps

A sixth and final feature to highlight is how your media product invites your client to take action and move forward with the deal. You have to show that your media product is easy, convenient, and attractive to buy, and that you have a clear and simple process to follow. You can use incentives such as discounts, bonuses, guarantees, or trials to show how your media product rewards your client for taking action. You can also use steps such as proposals, contracts, or schedules to show how you guide your client to the next stage of the sales cycle.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?